Don't let uncertainty derail your business. Learn how scenario planning can help you anticipate future market changes. Discover how to use market research to build robust scenarios and develop strategies to thrive in any environment. Prepare for the unexpected and gain a competitive edge.

Link : https://maction.com/predicting-the-unpredictable-using-scenario-planning-in-market-research/

Predicting The Unpredictable | Using Scenario Planning In Market Research

The discussion of the C3Centricity blog post "AI in CPG: Strategic Growth, Not Just Content," emphasises that while AI adoption is increasing, many consumer packaged goods (CPG) companies are underutilising it for low-impact tasks. It argues for a strategic shift, highlighting that leading companies are orchestrating multiple AI models for both efficiency and innovation. The article suggests that CPG leaders should focus on asking sharper, more strategic questions of their AI, moving beyond superficial metrics to analyse mental availability and conduct robust scenario planning. Crucially, it advocates for deploying AI to tackle high-impact, complex challenges like dynamic customer segmentation, retailer-specific positioning, and rapid concept iteration. It concludes by warning that companies failing to embrace AI strategically risk falling behind competitors who are already leveraging AI for significant gains in productivity and market share.

AI Marketing Strategy for CPG- Your 2025 Playbook

In the #DESIGNtoCHANGE Podcast Season 5 episode "Year +2 with Tim Willard," hosted by Ruud Janssen, the speakers delved into the transformative intersections of event design, organizational development, and AI. Tim Willard, a certified director and organizational development practitioner, shared insights from his Navigate practice, emphasizing trust, collaboration, and the systemic approach of mess management in leadership teams. The Event Canvas methodology, developed by the Event Design Collective, was highlighted as a structured framework for designing events that align with stakeholder behaviors and expectations, fostering shared understanding and teamwork.  

Find the Full AI recap by Snapsight including Key Takeaways, Idea Cloud and Summary here: https://www.snapsight.com/live-channel/88646944-36b5-4b59-8b5e-f47a4c91039a/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways 

Tim introduced AI Praxis which is yet to be developed. Ruud introduced a concept integrating AI tools like Snapsight into strategic planning processes to enhance real-time data curation and synthesis. During the podcast, AI was employed to validate insights, track the use of the word "change," and gamify the conversation, showcasing its potential as a "third eye" that complements human creativity. The speakers explored AI’s role in navigating complex systems and its application in mess management, emphasizing adaptability and continuous improvement.

The session revisited Tim’s work on Western Cape business scenarios during the COVID-19 pandemic, where he developed four possible outcomes: bungee rope, slipknot, tangled, and unraveling fast. Tim noted that the current state aligns most closely with the bungee rope scenario, characterized by slow recovery and partial reforms. The speakers also discussed the global tariff impact on South Africa’s economy, particularly the challenges posed by the expiration of the AGOA trade agreement, and reflected on South Africa’s Rugby World Cup pride as a unifying event boosting national morale.

Futures literacy, a concept championed by UNESCO, was another focal point. This approach emphasizes exploring possibilities without being outcome-driven, aligning with Tim’s philosophy of designing for possibilities rather than solving isolated problems. The speakers referenced Benjamin Zander’s "Art of Possibility," highlighting the importance of focusing on potential rather than limitations.

Tim’s extensive experience as a partner, mentor, and non-executive director was also discussed, illustrating his multifaceted approach to organizational development. The conversation touched on the Design2Change book, which encourages readers to elevate their abilities to act beyond the now, and explored scenario planning as a tool for designing resilient futures.

This engaging episode provided valuable insights into the collaborative frameworks, scenario planning techniques, and AI applications shaping resilient organizations and events, underscoring the importance of trust, adaptability, and shared values in navigating complex challenges.

Tim WIllard #DESIGNtoCHANGE PODcast Year +2 with Ruud Janssen

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé

New tracks tagged #Scenario Planning