Family portraits have come a long way since the heyday of department-store setups. In this episode of the B&H Photography Podcast, we examine business and creative factors at work in this constantly evolving field, recorded on location at B&H’s 2023 Depth of Field Conference. Listen in for fresh insights on family portraiture from two specialists serving very different market segments.

Our first guest is Michele Celentano, a serial entrepreneur who’s shifted from weddings to families to her latest focus on the big business of school and sports portraits. After getting the scoop on her career trajectory, Celentano describes how she’s modernizing and redefining this very lucrative market. 

After a break, we chat with Monica Sigmon about the central role that formal family portraits can play in establishing a visual legacy and building self-worth among your clients, while she also elaborates on the complex economic factors involved in pricing your work. 
Guests: Michele Celentano & Monica Sigmon
Above photograph © Monica Sigmon, Sigmon Taylor Photography

Guest Bios:

Michele Celentano has enjoyed a professional photography career of more than 30-years, from her start photographing weddings in New York City, through a shift to newborn, children, and family portraiture to her recent focus on the school and sports portrait market. Widely known as the "Queen of Group Posing,” Celentano has a passion for teaching and giving back to the photographic community. Her artwork has been published in numerous books and in a wide range of professional photography magazines.   

Monica Sigmon is on a mission to revitalize family portraiture. After opening her Williamsburg, Virginia, photography studio, in 2000, she quickly built a successful business with a reputation for excellence and cutting-edge imagery. The recipient of two prestigious degrees from the Professional Photographers of America, she is a popular speaker, traveling nationwide to offer entertaining programs on marketing, building your brand and running a luxury studio with authenticity. Sigmon is also co-host of The f-Stops Here podcast. 

Guests: Michele Celentano & Monica Sigmon

For more information on our guests and the gear they use, see:
https://blogd7.bhphotovideo.com/explora/podcasts/photography/business-family-portraits-michele-celentano-monica-sigmon

Above photograph © Monica Sigmon, Sigmon Taylor Photography

Stay Connected:

Michele Celentano Website: https://www.michelecelentano.com/
Michele Celentano Instagram: https://www.instagram.com/michelecelentanophotographer/
Michele Celentano Facebook: https://www.facebook.com/MicheleCelentano.photographer/
Michele Celentano Pinterest: https://www.pinterest.com/michcelentano/

Monica Sigmon Website: https://www.sigmontaylor.com/
Monica Sigmon Instagram: https://www.instagram.com/sigmontaylor/
Monica Sigmon Facebook: https://www.facebook.com/SigmonTaylorPhotography
Monica Sigmon Twitter: https://twitter.com/monicaandmike
Monica Sigmon Pinterest: https://www.pinterest.com/monica_sigmon/

The Business of Family Portraits: Michele Celentano & Monica Sigmon at Depth of Field 2023

The B&H Photography Podcast: Join us every other week for a conversation with insightful and entertaining guests. From gear and technique to history, science and art, we discuss the issues most important to the contemporary photographer.

New tracks tagged #Sigmon