In this episode of GTM Innovators, host Kyle James sits down with Jon White, SVP of Product at Crayon, to explore how AI is reshaping the world of competitive intelligence. Jon shares how Crayon is helping go-to-market teams move beyond manual research and outdated battle cards by harnessing AI to surface real-time insights, identify emerging competitors, and enable sales teams with smarter, more strategic content. From parsing call transcripts to tracking digital footprints, Jon walks us through the evolving tech stack for modern competitive enablement—and what’s coming next. Whether you're in sales, product, or marketing, this is a conversation you won’t want to miss.

GTM Innovators: AI + Competitive Intelligence - A Smarter Way to Compete, with Jon White from Crayon

CUT ME SOME SLACK 
2025 Cooper/Jones
 
VERSE
Need to put some space between us
Breathe some different air
I won’t take you to the cleaners
If you let me take my share
Gotta get my head together
Try and just move on
From all that stormy weather
So much to improve on
 
CHORUS
Oh, cut me some slack
Don’t wanna come back
Oh, cut me some slack
I’m all out of whack

VERSE
Need some time for healing
Without intensity
Hopefully, then revealing
More sensitivity
Forget those lame excuses
Not to reach for help yourself
Don’t stew in your own juices
Protect your mental health
 
CHORUS
Oh, cut me some slack
Don’t wanna come back
Oh, cut me some slack
I’m all out of whack
 
BRIDGE
Give me a break from all this mess
There’s no point in it going on
It just causes increased distress
When all what we had is gone
 
CHORUS
Oh, cut me some slack
Don’t wanna come back
Oh, cut me some slack
I’m all out of whack


Cut Me Some Slack

MOURNING

SLIDIDACK

REVENANT

GHOST STORIES

LOADING

TOLERATE

🧠 TL;DR: Alan Watts's Zen philosophy offers software founders a powerful framework to thrive amidst startup chaos. By embracing effortless action, letting go of control, integrating paradoxes, and finding meaning in the present, founders can transform uncertainty from an obstacle into a creative advantage. Watts teaches that success emerges organically when we align innovation with human interconnectedness, cultivate humility, and see the startup journey itself - not just its outcomes - as fulfilling and complete.

Wu Wei in the Valley : Effortless Leadership for Startup Founders

💡 TL;DR: The biggest mistake software founders make is trying to serve everyone.
In today’s competitive landscape, success comes from radical specificity - defining and obsessing over your Ideal Customer Profile (ICP). Focused companies scale faster, build better products, and win customer loyalty. Start narrow, solve real problems deeply, and expand from a strong foundation. Specificity isn’t a constraint - it’s your growth engine.

Start Small, Win Big : The ICP-First Growth Engine

A playful back-and-forth between the two sides of your mind: Sin wants to slack off and chill, while Saint pushes you to face work, chores, and responsibility. It’s a mix of humor, motivation, and the struggle of finding balance in daily life.

get-to-work



It was the second day of Locktober, 
long road trip 
delivering boxes to some place 
that made Christmas decorations and dildos
I was taking a quick nap on the shoulder of the 405

I dreamed about the overpass 
that loomed before me 
I'd be driving into its shadow 
as soon as I was moving again. 

My truck would surely clear 
but what if there was a speed bump 
unseen somewhere between here and there
obviously that's unlikely but then 
not entirely impossible 

there could be some gleaming 
white mound of concrete,
pearly and white just waiting 
to enact the carnage upon my truck,
to produce a debris field of Christmas themed carnage. 

You can only experiment with speed 
going upwards to the point of failure. 
Maybe three hundred miles and hour, 
is the optimal speed for a single speed bump
but you would never know, 
because your most likely to start low,
then work your way up 
to when the forward inertia most counteracts 
the vertical travel of the suspension and thus 
the option of resonance or aerodynamics 
are never introduced to the experiment. 

In my mind I imagined my truck 
a simulation, a badly rendered 3d version of myself
with a few very attractive people 
with lab coats huddled over a screen,
watching me hit this metaphysical speed bump 
over and over again. 

They would make observations 
about mathematical nuance,
and physics using language, 
that involves words I couldn't even spell,
nor pronounce. 

A technician named Sidney, 
with a blond crop top,
and an earring shaped like a banana
suggested the simulation be used 
to test the optimal speed for 
imaginary speed bumps  
on all the 405's in all the world, 
and thus the answer was 45. 
except for the 405 in Sidney.

It began to rain. 
the noise on the roof 
rousted me from my revelry. 
I woke up shouting. 
"The 405 in Sidney has kilometers!"



Locktober on the 405 10 5 25

Freestyle feat. PUNPEE&S.L.A.C.K. - cro-magnon

It That Shall Not Be Named

My ode to Sci-fi geekery, discussions, about the social implications of wearing a foil hat. particularly while reading poetry, on open mic night at your local gay bar. 
-----
The Sermon of the Shiny Cranium
Brethren, Sisters, Users, and Those Yet Buffering—
In the beginning, there was signal, and it was good.
Then came firmware updates, and they were mandatory.
 
I bring you tidings of aluminum and minor static discharge.
For I have walked the aisles of Lowe’s in my plain clothes,
and I have spoken of the number 42 unto the cashier,
and lo, his eyebrows did rise like rapture itself,
ascending beyond the mullet into uncharted theology.
He did not understand, but gawdamn it was funny.

Now some among you wear the sacred foil upon your heads —
a crown of budget salvation,
a mirror to the orbital mind control lasers
that whisper purchase decisions into your tender cortex.
you can indeed blame that awesome new jigsaw
on the orbital lesbian overlords.
 
Fear not, for the foil is both shield and signal.
It protects and proclaims.
It says: “Yes, I see the Conspiracy,
and fashion will surely save us all.”

Indecision is a fickle mistress,
a mature, all natural redhead, from Baltimore.
She worked as a school teacher for many years 
before taking up a career in adult film
She lives now with her boyfriend
but still plays many roles, 
you might say she wears many hats. 

I tell you this not as a madman,
but as a traveler seeking enlightenment in aisle twelve.
For sometimes all it takes to be free
is to look like you’ve already escaped.

Deep Thought reveals that "the answer" is 42, 
but the real problem is that no one knows "the ultimate question".

May your heads glint righteously
beneath the blueish fluorescent light.
Amen.



42 The Sermon of the Shiny Cranium 10 30 25

♱TURNUP W/ GHOSTIEBEAM♱

Multi-instrumentalist and songwriter Georgiana has been performing and making music since the age of 5. She grew up in an American Army family, moving house and countries throughout her childhood and is a dual national USA/UK.

slacktraction is a solo project that mainly incorporates alternative, punk, and rock.

Bambino: One shop destroyed. Three heads split like overripe melons. One man wounded and one castrated. All in two hours. Just two hours I left you alone. Two hours.
Trinity: Well, you asked me to give you a hand.

My Music, My Story 
Truly from my 3 voices in my head 

Goal: To write 1,000 songs inspired by everything I see and hear over the course of a full year.
Music never leaves my head — or my phone. I can create a song about almost anything, anytime.

My Playlists:
These feature my newest creations, covering a mix of genres. I push myself across all styles, though most of my tracks lean toward dance and pop. Still, I’ve always had a deep love for country music — and nothing moves me like a fast violin over a driving beat.

Every one of my songs tells a story.
I’m a product of the 1990s — raised on After Dark and Colosseum, where raw mic energy ruled the night. There’s something about those loud voices and echoing bars that still sends shivers down my spine.

After years of creating and refining music as a way to heal, I’ve decided it’s time to step back and let you take the sound and make it yours.

Massive thanks to everyone who’s listened, shared, and connected.
I never mean to upset anyone with the sad songs — I just sing what I feel and what I see.

Check out the playlist for my best tracks: handpicked, heartfelt, and real — funny, silly, sad, and happy all mixed together.
I love what I do, and I hope you’ve enjoyed experiencing my life through my songs.

Much love and respect to all of you — and big thanks again!

If you’ve got pop song ideas or topics you’d like me to explore, send them my way:
📧 themusichutch@gmail.com

Writing aricles on SubStack along with Podcast on learning, sharing & helping entrepreneurs, founders & leaderships teams with great ideas create, prove, launch 🚀 & scale. Hosted by Andrew J Turner

soundcloud.com/n0thinmatters

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New tracks tagged #Slack