For me, this spot represents so much of what I love about creative audio for marketing - entertaining the audience by telling a story that invites them to imagine the scene.

Technically, it delivers clear communication of a strong offer with a clear benefit and of course, the luxury of 60 second duration which allows us the space for repetition and entertainment, without becoming cluttered.

To self-critique – I should have found a way to end on the sung “one week!” which would have been a grand finish. 

If you ever are blessed with the brief that invites a similar execution – finish strong.

ARN Stuff 05-06

One Week Delivery Promise

3 x 30sec Chicken Express | Jax Tyres | Arnotts

The too-soon loss of the legendary Paul Johnstone this week, found me sifting through precious files, desperate to hear his voice as I remembered it best and reflecting on PJ’s part in my creative life.

Remembering those sessions in the studio, when PJ gave us his full attention, I am reminded that we are hugely privileged to write, direct and perform with some of the best in the business.

I acknowledge that as great as we think the script is, it is others that bring it to life.

I understand that while inside the studio it’s all about the task, outside it, we are all dealing with things unsaid or seen.

And I reflect that when we are in the presence of people we can learn from; those who we respect and admire, we should never be so busy that we cut the conversation short.

Like all of the tracks featured in this project – these have never broadcast. And if it wasn’t for the sad news this week, they may never have seen #thelightofday

Thank-you for all you gave us PJ. Your voice will always bring a smile.

Light Of Day  Feat. PJ

There are just some ideas that are so perfectly silly they must be brought to life, whether or not they see the Light of Day.

Note I say “perfectly silly” because I’ve heard plenty of just “silly” ideas on audio platformsthat bear no relevance to the brand or the brief objective.

In my experience, perfectly silly ideas come easily because they are perfectly inspired by the brief. 

Pataks Pappadums was one of those briefs: to put Pataks in the top 3 brands on the mind-shelf of our target market. If you like big fat crunchy Pappadums you will like Pataks.

I love it because it’s silly and simple and catchy and it’s uniquely Pataks. 
I love the pitter-patter of the alliteration that helps to make it stick.
I love that it doesn’t let you down with the standard VO tag on the end; it even finishes with its own little audio logo, a gift from the edit, that so easily happened, just like the rest of it.

Unfortunately, it never went to air but if you’re hankering for some Pappadams tonight and you like’em big and fat well… you’re welcome.

I love your Pappadums

This pro-active piece was “captured” rather than ideated. 
An extended moment of intense inspiration that overwhelmed me one day in the lead up to Mother’s Day.

I was on the light rail on my way into work like any other day when suddenly, I was missing my Mum. We lost her in 2006 so thinking about her was not unusual but on this day, without warning, I was overcome with emotion. The tears welled. My heart hurt.  I felt a bit sick.

I got to work and dropped my bags and made a beeline for the studio.
“Shelley, I’ve got to get something down, can you record me now?”
“Sure, have we got a script?”
“No.”

The resulting audio was originally, informally pitched but never saw the light of day. 

I imagine it as the foundation or inspiration for a multi-platform campaign that encourages us to communicate more openly.
To reach out; to share feelings. To say the things that we will only regret, if we do not say them.

Light of Day - Call your Mum.

A 6-minute podcast talking about the use of AI in strategic and digital marketing, completely generated and voiced by AI

The power of AI in marketing

Jack Skeels is a thought leader, researcher, writer, speaker, podcast host, coach, and two-time Inc. 500 entrepreneur. He spent the last decade working with over 200 agencies, consultancies, and project-driven organizations to make them better, faster, and happier.
His current business is AgencyAgile.

The Digital Agency Show

E323 How to Leverage Agile to Ace Scope for Marketing – With Jack Skeels

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In the rapidly evolving landscape of digital automation, AutoMailX AI stands out as a game-changer, offering unparalleled features to enhance your online presence. In this comprehensive guide, we delve into the depths of AutoMailX AI, exploring its capabilities and providing valuable insights to optimize your digital strategies.

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Buy Google Reviews
In the fight of digitalization, online reviews get utmost importance. With this type of credibility, customers are drawn, and businesses must stand apart. However, for many enterprises, getting Google reviews the right way is a lengthy and arduous activity. This article opens the controversial yet fast-gaining popularity of purchasing Google reviews that can instantly add some good points to your reputation.
This article promises a thorough walk-through about the life of Google reviews, touching on why they matter, how to fairly obtain them, and their potential impact on business growth. In this often misunderstood world, open-minded exploration can cause you to run into a pearl of wisdom that will change your view of online reputation management.
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In this episode of the Marketing and Cupcakes Podcast, host Myke and John dive deep into the importance of understanding market size and need. John shares his experience in the teddy bear industry, where a shift from teddy bears to gifts transformed his business. They discuss the significance of recognizing the market you're in, how it impacts your marketing strategies, and how you can tap into various occasions to expand your business reach. Tune in for valuable insights on making your business thrive by aligning with market demand.

Episode 18: Market Size and Need: A Breakthrough Strategy for Business Growth

✅Email: smmusareview24h@gmail.com
✅Telegram: @smmusareview
✅Website: https://smmusareview.com/

Helping digital agency owners transform their business mindset so they can increase prices, work less, and grow profits.

A weekly podcast where host Brent Weaver chats with today's most successful entrepreneurs running digital agency businesses in the web design, web development, and digital marketing industry.
  
Brent also chats with high-profile entrepreneurs and other smart people that can help listeners grow their digital agency.

Each interview deep dives into the emotional details of going on the entrepreneur's journey toward success. Each guest shares behind the scene moments of lessons learned and lives changed.

All episodes comes guaranteed with a gold nugget insight, book recommendation, resource link and productivity hack.

Marketing and Cupcakes is marketing taught in simple ways, so you can improve your marketing skills and get more customers.

New tracks tagged #StrategicMarketing