EoM Senior Interviewer Thomas Manning recently sat down with co-writer and director Tara Pirnia to discuss her work on the romantic comedy “Switch Up,” which premiered at SXSW. Pirnia talks about the importance of setting the film in Texas, collaborating with producer Elizabeth Avellán, and the excellent cast including Cristián de le Fuente, Julieth Restrepo, Jeff Fahey, and Shondrella Avery. 

"Switch Up" held its world premiere during SXSW 2024. 

Official Synopsis:
Ricardo de la Cruz has it all. His success as a talk show host has given him every perk life could offer. When his ratings drop, he finds himself broadcasting from South Texas at a homeless shelter run by Cassie Harris to show his “charitable side”. Scandal erupts as Ricardo is falsely accused for running a ponzi scheme. He loses everything and is now stranded in South Texas. Cassie and her family bring him into the shelter. With the assistance of a homeless vet named Charlie, Cassie’s family, and his producer Marie, Ricardo regains his throne. However, the life he once had has lost its shine. He finds a way to win Cassie’s heart and gains a renewed sense of purpose in his life.

World premiere during SXSW 2024. #SXSW #SXSW2024 #SwitchUp  

https://schedule.sxsw.com/2024/films/2198717

Directed By: Tara Pirnia
Written By: Felice Heather Monteith, Tara Pirnia, Tina Contogenis, Pamela Beach
Cast: Cristian de la Fuente, Julieth Restrepo, Jeff Fahey, Shondrella Avery, R. Brandon Johnson, Temple Baker, Donnell Rawlings, Alicia Witt, Manuel Uriza, Felice Heather Monteith

EoM Presents

A Conversation with "Switch Up" filmmaker Tara Pirnia. [SXSW]

Elements of Madness is an entertainment website focused on cinematic releases past, present, and future. With so many channels to watch films, and more arriving every day, EoM seeks to help cut through the clutter by focusing on not just the big studio pieces, but also the smaller indie pictures hitting theaters and streaming services. Though our team is small, the combination of their particular talents and view of cinema is the mixture that leads to madness.

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