Welcome, everyone, to another episode of The Tearsheet Podcast, where we explore financial services together with an eye on technology, innovation, emerging models, and changing expectations. I’m Tearsheet’s editor in chief, Zack Miller.

This episode of The Tearsheet Podcast delves into the evolving financial landscape for Gen Z, focusing on their transition from debit to credit usage. Bunita Sawhney, Global Head of Consumer Products and Processing at Mastercard, shares insights from her presentation at the Tearsheet Gen Z Symposium, emphasizing the increasing role of women in financial decision-making. We explore Gen Z's preference for debit cards over credit cards, driven by factors like control and familiarity. 

Bunita highlights the importance of partnerships and innovative strategies to engage Gen Z, advocating for financial literacy initiatives and alternative credit-building solutions like installment plans and Buy Now, Pay Later options. The discussion also touches on Mastercard's collaborations with fintech firms like Greenlight and Juvo to promote financial education and inclusion among younger demographics. Ultimately, the podcast aims to shed light on the challenges and opportunities in catering to Gen Z's financial needs and preferences.

The big ideas

Gen Z's Influence in Financial Decision Making: "To this day, 90% of payment decisions or household buying decisions are made by or with women. And that's true for Gen Z as well. Over 25% of women say that they are the sole decision-maker in their household's financial decisions."

Gen Z's Digital and Social Natives: "It is a really special moment, not only because we're on the cusp of International Women's Day, so happy International Women's Day to all of you. And I do like to think not only about the women in our company and how we serve and support them, but the women who we and our product support and serve as well, because I'll spend a minute on that as I transition us over into Gen Z." 

Preference for Debit Cards: "Debit is still the most accepted and the largest payment vehicle and the most consistently used all around the world. And that is true also for our Gen Z consumers. Why? Because it meets some of their critical needs, it meets their need for control, it meets their need for understanding and having control over their payments." 

Importance of Credit Building: "Credit doesn't have to revolve first of all, right? We know now with the advent and the absolute take-off of installment solutions, and buy now pay later solutions, that there's plenty of easy ways to have access to short, non-APR related ways to pay in four, pay in six without a fee or without an APR as an example."

Financial Literacy and Education: "We know that 52% of Gen Z consumers worry about financial security. That's twice as much as the generations before them -- two times more worry."

Partnerships and Innovation: "We're in a different place with a different level of information flow with a really curious group, that are finding ways to inform themselves through social platforms, as I said, and others through influencers, who we need to continue to partner with more so than ever."

Here’s my conversation with Mastercard’s Bunita Sawhney.

Navigating debit, credit, and digital influence with Mastercard's Bunita Sawhney

Welcome, everyone, to another episode of The Tearsheet Podcast, where we explore financial services together with an eye on technology, innovation, emerging models, and changing expectations. I’m Tearsheet’s editor in chief, Zack Miller.

Understanding how a system works is the first step to leveraging it to your advantage. However in an environment where just seven states provide excellent education in personal finance, younger generations like Gen Z are starting out at a massive disadvantage.

But some fintechs like the family education and finance focused fintech Greenlight, have started to build products that aim to fill in this gap. The company’s financial literacy game Level Up offers children a chance to engage with personal finance topics in a fun, gamified environment. 

In this conversation, Greenlight’s SVP, Business Development, Matt Wolf, joins Tearsheet editor and founder Zack Miller, on stage at our Gen Z Symposium held on March 7th, 2024 in New York City. 

Wolf dives into the state of Gen Z’s financial literacy and their expectation that FIs should operationalize their position as a trusted source to better inform and educate the coming generation about personal finance. He also shares why this expectation is sometimes difficult for banks to meet fully and how partnerships can help ease some of the technical and business difficulties with building Gen Z-focused financial literacy products. 

The big ideas

The gap in financial literacy: “What’s interesting is when you poll them [Gen Z], three out of four believe that they don’t currently have the skill sets they need, and they’re not confident in their skill.”

Banks want to reach Gen Z but their attention is divided: “If it comes to, hey, can we talk about financial health, or can we talk about additional lending products, sometimes you’re gonna lose out on that.”

Building for Gen Z means building for the future: “There’s an understanding that engaging in acquiring and having a relationship with that next generation is good for their immediate bottom lines. But just looking at the future societal consequences and their communities when people are making bad investments, if they’re being very loose with how they use credit, it’s going to be critical.”

'Having a relationship with Gen Z is good for banks’ immediate bottom lines': Greenlight’s Matt Wolf

Today’s a first for the podcast. We have an entire management team joining us on the podcast. 

For today’s show, we have the new leadership team of Malka Media. Malka is a subsidiary of MoneyLion and the firm’s content studio. It’s in integral part of the entire firm’s strategy and we definitely dive into their groundbreaking approach to financial content marketing. 

Bill Davaris, co-CEO of Malka Media, emphasizes the importance of quality content and storytelling for the firm. He states, "We're trying to bring in what modern brands want, right? By bringing in top talent, where can we serve them with the latest technologies and strategies." 

Paige McCrenskey, Chief Brand Officer, highlights the challenges of the "attention deficit economy". She focuses on the need for brands to connect through compelling stories. Chris Apostle, co-CEO, discusses the critical role of technology and data in powering marketing efforts and customer engagement. 

Together, they explore how Malka Media is creating a dynamic content ecosystem within MoneyLion and beyond with the firm’s clients. 

Malka Media’s new management suite is my guest today on the Tearsheet Podcast.

Transforming Financial Content: Malka, MoneyLion’s data-driven approach to today’s consumers

Hey, I'm Tearsheet's Sara Khairi. For my very first episode, I decided to step outside the frenetic pace of the Big Apple and dive into the lesser-known banking scene in other states. Community banks have weathered a storm of challenges in recent years, including macroeconomic pressures and the uncertainty following three regional bank failures in 2023. In particular, young community banks launched during the peak of Covid-19 have had to contend with additional complexities due to their timing.

These community banks may operate on a smaller scale, but their ambitions rival those of Wall Street giants. As the digital wave sweeps across the globe, these banks are not just staying in the game — they’re hustling to keep pace and stay relevant by adopting emerging technologies.

One example is Atlanta's Craft Bank, which opened its doors in 2020, right when the world was facing a pandemic. Primarily a commercial bank with a business-centric focus, Craft Bank currently operates with a team of 19 employees and manages total assets of $250 million.

Ross Mynatt, CEO of Craft Bank, joins us to discuss his journey as a first-time CEO, the choice of Jack Henry as their core tech partner, and the strategies behind Craft Bank’s $250 million asset growth at a time when most smaller institutions were struggling just to stay afloat.

Evolving tech preferences among community banks: Craft Bank’s tech & growth with CEO Ross Mynatt

How can FIs step in with solutions that alleviate these pain points, allowing SMBs to concentrate on growing their businesses while relegating banking to the background?

“I think there are a few elements of that, but since SMB customers are willing to adopt technology, that's a start,” said Scott Beyer, U.S. Bank’s Head of Business Banking Digital Experiences during Tearsheet’s The Big Bank Theory Conference, held recently in New York.

Beyers noted that a generational change is underway in the SMB landscape, with 77% of small business owners now adopting or planning to adopt technology to enhance their operational efficiency. This trend presents a valuable opportunity for FIs to enter the scene and create engaging digital experiences that resonate with the evolving needs of these businesses.

He identified three key steps banks can employ to seize the opportunity and address existing gaps: 

1. Ensure the availability of products and services
2. Build integrations
3. Focus on data reconciliation and harmonization

Creating a seamless banking + payments + software experience for SMBs ft. U.S. Bank's Scott Beyer

The days when SMBs were tethered to their home markets are long behind us. Today, SMBs are eagerly embracing global opportunities, expanding into new regions, and viewing cross-border sales as a key growth driver. Yet, with this expansion comes a major challenge: navigating the complexities of international payments.

49% of SMBs cite the ease of managing cross-border payments as a top concern. Many have faced friction with traditional banks, which has created a fertile ground for non-bank alternatives to step in. This shift is reflected in the growing trend of SMBs switching providers. While pricing and fees were once the main reasons for switching, today, the search for “better and more convenient” digital solutions is becoming a powerful motivator alongside these operational needs.

So, how can FIs respond to this shift?

Chris Ward, Head of Enterprise Payments at Truist Financial Corporation, addresses this question and its potential solutions at Tearsheet's The Big Bank Theory Conference, recently held in New York.

How to differentiate in the changing world of SMB payments ft. Truist's Chris Ward

SMBs need more from their FIs, and data echoes this demand. 62% of SMB owners have reported feeling like their business banking options don't go any further than the services already available in their personal accounts. 

So banks have to find a way to not only differentiate their business banking products from fintech and platform competitors but their own personal banking products as well. 

One bank that is leading the way is Citizens, which has a three-pronged strategy for SMBs, according to its President & Head of Business Banking, Mark Valentino.

Valentino talks about how Citizens is getting closer to the needs and wants of SMB owners by focusing on gathering feedback through surveys and its bankers.

How to get the most out of partnerships in serving SMBs ft. Citizens' Mark Valentino

SMBs face critical challenges such as lack of access to credit, barriers for women entrepreneurs, and lower levels of digital enablement, which have limited their growth and success globally.

Salah Goss takes us through the Mastercard's SMB strategy,  which through initiatives like Strive, focuses on easing credit access, providing digital tools, and building networks, with a particular emphasis on empowering women-led enterprises and fostering community-driven growth.

How supporting SMBs creates a thriving economy & community

Today, we're diving into the ever-green landscape of startups and startup banking. While the startup scene is always buzzing, recent years have been particularly challenging due to a tough market, limited investment opportunities, and waning investor confidence. However, with a rebound in VC funding this year and recent rate cuts by the Fed, there’s a glimmer of hope for improvement and new opportunities.

Joining me to discuss startup banking and share related insights from recent J.P. Morgan research is Ashraf Hebela, Head of Startup Banking at J.P. Morgan. In our conversation, Ashraf dives into how J.P. Morgan is sharpening its focus on startup banking, what approaches can better serve underrepresented founders, and the critical support that banking startups require from their financial institutions to thrive.

J.P. Morgan’s Ashraf Hebela on how JPM is sharpening its focus on startup banking

Generative AI and open banking are beginning to change how banks engage with customers. Today we will look at this process with Olly Downs. He is a Chief Technology and AI Officer at Curinos. With a career spanning three waves of AI, Downs brings a wealth of experience to the table. He published his first academic paper on what we now call generative AI, back in 1999. "I've almost been waiting for the current wave of AI to join us," Downs reflects. He highlights the long-anticipated arrival of today's AI capabilities.

AI-driven personalization will change digital banking. Banks are beginning to use it to recreate the personalized touch of traditional banking. Downs explains, "Traditional banking founded itself on personalized, high-engagement relationships. That followed families and businesses throughout their entire life cycle." Personalizing the online experience is challenging due to the growth of digital channels. Curinos' technology tackles this by analyzing customer journeys. It identifies the best times and ways to engage customers. This ensures that personalization continues in the digital space. The result is a more effective and tailored customer experience.

Generative AI is not just boosting personalization. It addresses the entire marketing cycle for banks. This shift is redefining how banks approach customer engagement. It's enabling and testing tailored interactions with numerous ready-to-use marketing creatives. The impact is both profound and widespread. The blend of personalization with open banking is shaping the future of banking.

How Generative AI is redefining personalization in financial services with Curinos' Olly Downs

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