SMBs need more from their FIs, and data echoes this demand. 62% of SMB owners have reported feeling like their business banking options don't go any further than the services already available in their personal accounts. 

So banks have to find a way to not only differentiate their business banking products from fintech and platform competitors but their own personal banking products as well. 

One bank that is leading the way is Citizens, which has a three-pronged strategy for SMBs, according to its President & Head of Business Banking, Mark Valentino.

Valentino talks about how Citizens is getting closer to the needs and wants of SMB owners by focusing on gathering feedback through surveys and its bankers.

How to get the most out of partnerships in serving SMBs ft. Citizens' Mark Valentino

SMBs face critical challenges such as lack of access to credit, barriers for women entrepreneurs, and lower levels of digital enablement, which have limited their growth and success globally.

Salah Goss takes us through the Mastercard's SMB strategy,  which through initiatives like Strive, focuses on easing credit access, providing digital tools, and building networks, with a particular emphasis on empowering women-led enterprises and fostering community-driven growth.

How supporting SMBs creates a thriving economy & community

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