Do you allow the A.I. large language model (LLM) chatbots to freely scrape your content or not?

Today, we have a special episode featuring two experts with unique perspectives on this question — Jon Accarrino on how content creators and media publishers can protect and get compensated for their work and Pete Blackshaw on how brands can optimize their content for the A.I. chatbot answers that he calls the “Prompted Moment of Truth.” 

Jon is an award-winning media executive recognized as the LMA's "Digital Innovator of the Year." With a background in pioneering new platforms and growing digital revenue for media leaders, Jon now guides brands to evolve through his media technology and A.I. strategy consultancy, Ordo Digital.

Pete is the Founder and CEO of BrandRank.AI, a startup using A.I. to monitor brands across all major and emerging generative A.I. search engines. With a career marked by marketing innovation and leadership at companies like P&G and Nestlé, Pete now focuses on helping brands navigate the changing landscape of consumer trust and brand perception in the A.I. era.

Join this thought-provoking conversation that explores the intricate balance between harnessing A.I.'s potential and protecting content creators' rights. Jon and Pete discuss the disruption of traditional search engines by LLMs, the ethical implications of A.I.-generated content, and the pressing need for fair compensation models. 

Against the backdrop of a race to Artificial General Intelligence and the far-reaching consequences it could create across industries, Jon and Pete emphasize the importance of Responsible A.I. development, the value of human creativity, and the need for artists and brands to adapt their strategies in this new digital landscape.

From optimizing websites for A.I. discovery and rethinking analytics and revenue models to protecting content from being scraped and getting compensated through data marketplaces, this episode offers tips and insights for navigating the complex intersection of A.I. and content consumption in our rapidly evolving digital world.

What’s the future of content creation and brand strategy in the age of A.I.? Listen in to find out!

EPISODE SHOW NOTES: https://creativitysquared.com/podcast/ep56-jon-accarrino-pete-blackshaw-scrape-me/

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Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform. 

Because it’s important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations.
This show is produced and made possible by the team at PLAY Audio Agency: https://playaudioagency.com.

Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: http://socialitysquared.com.

Scrape Me? Protect, Monetize & Optimize Content for AI Chatbots with Jon Accarrino & Pete Blackshaw

For the second year in a row, Creativity Squared is proud to partner with ArtsWave to amplify the phenomenal artists and grant recipients selected for this year’s ArtsWave Black and Brown Artist Program.

Today, enjoy part three of a three-part special series of interviews with the artists featured in the program’s “Truth & Innovation Artist Showcase.” You’ll hear about their work, the world they want to live in, and their truth expressed through their art. 

The artists featured in this episode include:


⭐️ Jori An Cotton — project: “Voices of Healing: Connecting Back to Our Inner Girl and Finding Our Joy and Freedom”
⭐️ TT Stern-Enzi — project: “Stepping In (To Fatherhood)”
⭐️ Anupama Mirle — project: “DOR (Strings)”
⭐️ K.A. Simpson — project: “FLIPd: Cincinnati, Ohio's Historic Places, Spaces, Told through African American Stories” 
⭐️ Margaret Tung — project: “Going Beyond Traditional Classical Music: Innovative Music for Horn”

These episodes include vignettes of our interviews that took place for the fourth annual showcase of ArtsWave Black and Brown Artist Program. For the full video versions of these conversations, visit https://CreativitySquared.com or the Creativity Squared YouTube channel (https://bit.ly/C2youtube).

The showcase’s “Visual Arts Exhibition” is open through August 8 at the Clifton Cultural Arts Center. The “Be Still” city-wide augmented reality portrait exhibition is available to experience through September 22. As the Resident Playwright, Derek Snow will debut his play, 'The Ravenside Occurrence,' this September at Playhouse in the Park: https://www.cincyplay.com/tickets/Arts-Culture-Incubator. 

Creativity Squared is a proud partner of ArtsWave and because it’s important to support artists, 10% of all revenue Creativity Squared generates goes to ArtsWave, which is a nationally recognized non-profit that supports over 150 arts organizations, projects, and independent artists.

This year’s theme is “Truth & Innovation” and Creativity Squared host Helen Todd had the great honor of interviewing the artists about their work featured in the showcase and what the theme means to them.

ArtsWave “Truth & Innovation” Part 3 | 2024 ArtsWave Black and Brown Artist Program Grant Recipients

Okay, here's a condensed version for your SoundCloud podcast description, aiming for impact and staying well within the 4000-character limit.

Welcome! I'm Michael Lorenz (M.Sc. Energy & Environment Tech, KIT; AI Engineer), and this podcast explores digital identity and professional branding through a data-driven lens. In this episode, I share my comprehensive analysis of my public digital footprint, demonstrating how advanced research methods and tools like Google Gemini 2.5 Pro can help you strategically refine your personal brand and online professional identity.

In today’s competitive digital landscape, a traditional resume isn’t enough. Learn how to aggregate and interpret data from platforms like GitHub, LinkedIn, and ResearchGate to build a holistic view of your technical competencies (e.g., Python, cloud computing, simulation, sustainable battery technology) and strategic engagements. My method transforms public data into actionable insights, forging an authoritative digital narrative that showcases interdisciplinary innovation.

What you'll discover:

Data-Driven Self-Analysis: Turn public digital data into a compelling, credible narrative.
Methodology & Tools: See how tools like Google Gemini 2.5 Pro, combined with human interpretation, align findings with career goals.
Interdisciplinary Expertise: Understand how blending Energy & Environment Technology with AI, machine learning, and cloud systems drives sustainable innovation.
Strategic Branding & SEO: Boost your visibility with targeted keywords (e.g., “Digital Footprint Analysis,” “AI Engineer,” “Cloud Computing,” “Sustainable Innovation”) and cross-platform engagement.
Professional Insights: Gain practical tips to elevate your digital presence with data-driven strategies and verifiable skills.
This podcast isn’t about chasing high view counts—it’s about building an authoritative, verifiable online presence that demonstrates true expertise. I offer proof of proficiency to shape perceptions among industry peers, recruiters, and potential collaborators. Whether you aim to improve SEO, refine your brand, or understand how digital identity influences career success, you’ll find lasting value here.

Subscribe for more insights on personal branding and digital innovation. Connect with me on LinkedIn and other platforms to join the conversation.

Full Analysis on ResearchGate (German):
⁠https://www.researchgate.net/publication/390853308_An_AI-Based_Analysis_of_Michael_Lorenz's_Digital_Footprint_using_Publicly_Available_Data⁠ (DOI: 10.13140/RG.2.2.14017.67686)

Connect & Explore:

Professional & Networking:
LinkedIn: https://www.linkedin.com/in/michael-lorenz-battery-and-ai/
X (Twitter): https://www.x.com/_Michael_Lorenz
Xing: https://www.xing.com/profile/Michael_Lorenz78

Developer & Research:
GitHub: https://github.com/MICHAEL-L0RENZ
ResearchGate: https://www.researchgate.net/profile/Michael-Lorenz-14
Kaggle: https://www.kaggle.com/mltheaiengineer

Content & Community:
Substack: https://michaellorenz.substack.com
Mastodon: https://mastodon.social/@MichaelLorenz@mastodon.social
Threads: https://www.threads.net/@michael_lorenz_/
Reddit: https://www.reddit.com/user/Michael_Lorenz_AI/
TikTok: https://www.tiktok.com/@michael.lorenz.ai/
Instagram: https://www.instagram.com/michael_lorenz_/
Apple Podcasts: https://podcasts.apple.com/us/podcast/michael-lorenz-m-sc-energy-podcast/id1812199274

Digital Leadership AI-Coach:
https://chatgpt.com/g/g-6756044be0c481919498df3cbee65aa1-digital-leadership-transformation-ai-coach

Decoding Michael Lorenz: Deep Research Analysis of an AI Engineer’s Digital Footprint and Expertise

Tron Ares and groundbreaking Tron Universe of A.I.

Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on your preferred podcast platform, and on YouTube. 

ChaptGPT says don’t miss the most thought-provoking conversations on creativity and A.I. — join now: https://CreativitySquared.com 😉

#CreativitySquared 

Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: https://SocialitySquared.com.

Helen Todd is co-founder and CEO of Sociality Squared and the creator of Creativity Squared. Connect with Helen on Instagram (https://instagram.com/helenstravels), Twitter (https://twitter.com/helenstravels), and LinkedIn (https:/linkedin.com/in/helentodd).

The official podcast of radio host Big Sonny. Be sure to tune in every Tuesday at 6pm AEST on 99.3FM Sunbury Radio. Join the conversation on my weekly podcast along with special guests as we dig deep into politics and pop culture, music and movies and more !. Learn something new or have a good laugh as we talk above the noise of mainstream media. Be "awake" not "woke" and keep freedom of speech "free"

🎙️ From Sound to Systems: The Journey from Music to Artificial Intelligence

Music has always played a central role in my life. I started playing guitar at 19—not to become a musician, but to connect with creativity in a hands-on way. That same curiosity now drives my work in artificial intelligence, engineering, and technological innovation.

What began as a private SoundCloud account for listening and inspiration is now transforming into a platform for something new:
The launch of my AI & Technology Podcast.

🎧 New Podcast on Artificial Intelligence, Engineering & the Future of Work

As an AI engineer and systems thinker, I explore the deep transformation underway at the intersection of:

Artificial Intelligence & Machine Learning

Digital Engineering & Cloud Technologies

Sustainable Innovation & Future Skills

Neuroscience, Creativity & Human Potential

The podcast—available here on SoundCloud and on Spotify—features thought leadership, expert interviews, and practical insights for engineers, technologists, and future-minded thinkers.

Whether you're interested in:

Real-world AI use cases,

How to thrive in a world shaped by automation,

Interdisciplinary insights from engineering, psychology, and design.

Or building a future where tech serves people, not the other way around –
this podcast is designed for you.

🌐 Who am I?

AI Engineer | Cloud Architect | Battery Tech Innovator

Deep interest in cognitive science, systems thinking, and transformational technologies.

Passionate about bridging human values and technological progress.

New tracks tagged #TechPodcast,