"Be encouraged to test everything you see, hear or read by the certainty of Scripture. Then you will know the truth, and the truth will keep you free."

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#584 - God-tracking is walking in the truth

“If Jesus was able to forgive his accusers when he was crucified, I know that he will give you the strength to forgive others and yourself. His forgiveness extends even to you.”

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#GTWD 355 - God-tracking is forgiving yourself as Christ has forgiven you

"If you want the blessings of God, you'll need to change clothes with the Master."

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#585 - God-tracking is putting on Christ

Affiliate marketing in Africa’s iGaming sector is experiencing a major shift—one that extends beyond traffic numbers and quick acquisition wins. Episode 12 of the iGaming AFRIKA Podcast featured insights from RavenTrack, an advanced affiliate tracking platform, explored the opportunities and challenges driving this change.

The discussion drew on the perspectives of RavenTrack experts Max Bennett, Aron Myerthall, and Warren Blake Vercueil, who emphasized that the future of affiliate marketing on the continent is rooted in trust, community, and sustainable relationships. 

For years, affiliates have largely been treated as acquisition partners, valued mainly for the new players they deliver. RavenTrack’s team argued that this view is too narrow. Affiliates create the most value when they are recognized as growth partners, working collaboratively with operators not just to bring players in but to ensure they remain engaged, loyal, and profitable over time.

This is especially critical in Africa, where many players are encountering online betting for the first time. Affiliates who focus solely on sign-ups risk high churn rates and wasted marketing spend, whereas those who emphasize education, trust-building, and retention can generate consistent revenue streams. In some cases, operators with fewer sign-ups have outperformed their competitors by achieving higher net revenue from players who return and keep wagering.

Unlike Europe, where affiliate marketing is dominated by digital strategies and data, Africa’s ecosystem is shaped by personal and community-driven connections. Affiliates often serve as the first touchpoint for new players, not just promoting platforms but also acting as educators and guides. From call centers and local shops to taxi ranks and WhatsApp groups, affiliates are deeply embedded in everyday life, helping customers with sign-ups, explaining betting platforms, and ensuring they feel comfortable with their first wagers.

The continent’s financial infrastructure has also influenced this model. With mobile money ingrained in daily transactions, affiliates have adapted to simplify deposits and withdrawals, removing barriers for players without access to traditional banking. The result is a system that values trust and accessibility as much as technology.

RavenTrack observed that Africa’s strongest growth stories come not from brands with the highest registration numbers, but from those with the best retention performance. This is why the company prioritizes metrics such as player lifetime value, traffic quality, and cross-vertical engagement, while ensuring all tracking remains GDPR-compliant through anonymized IDs that safeguard sensitive information.

When it comes to marketing campaigns, authenticity emerges as a key differentiator. Successful initiatives are those that blend cultural connection with modern brand strategies, sparking offline conversations that naturally spill into digital spaces. One example highlighted was Betika’s “Bet on Yourself” campaign in Kenya, which gained traction not only due to star power but also because of genuine engagement with local communities—turning the campaign into a shared experience rather than just an advertisement.

The Future of Affiliate Marketing in Africa Why Tracking Matters

"Be encouraged to always trust the plans that God knows he has for you without relying on your own insight. He who promised is faithful and he will do it." 

THESE RADIO PROGRAMMES HAVE BEEN MADE POSSIBLE BY KIND DONATIONS OF SURE REALITY VISION PARTNERS. TO PARTNER WITH US VISIT, https://www.surereality.net/become-a-vision-partner/

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#586 -  God-tracking is trusting the plans and purposes of God

“God-tracking is all about submitting to the perfect will of God. I believe that God has a plan for our lives; a plan to prosper us with hope for a good future.”

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#GTWD 357 - God-tracking is enjoying God's will on earth

"Be encouraged to always trust the plans that Yehovah knows he has for you without relying on your own insight. He who promised is faithful and he will do it."

THESE RADIO PROGRAMMES HAVE BEEN MADE POSSIBLE BY KIND DONATIONS OF SURE REALITY VISION PARTNERS. TO PARTNER WITH US VISIT, https://www.surereality.net/become-a-vision-partner/

This radio programme has been sponsored by:

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FTC#325 - Following the Cloud is trusting the plans and purposes of Yehovah

"God-tracking is all about submitting to the perfect will of God. God has a plan for our lives. God’s plans are God’s will."

THESE RADIO PROGRAMMES HAVE BEEN MADE POSSIBLE BY KIND DONATIONS OF SURE REALITY VISION PARTNERS. TO PARTNER WITH US VISIT, https://www.surereality.net/become-a-vision-partner/

This radio programme has been sponsored by:

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#587 -  God-tracking is enjoying God's will here on Earth

“Your Lord is turning you into a mighty warrior, and, together with him, you will strike down the enemy.”

THESE RADIO PROGRAMMES HAVE BEEN MADE POSSIBLE BY KIND DONATIONS OF SURE REALITY VISION PARTNERS. TO PARTNER WITH US VISIT, https://www.surereality.net/become-a-vision-partner/

This radio programme has been sponsored by:

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Sheshela Shakan Network
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#GTWD 358 - God-tracking is being a warrior for Christ

"Yehovah has a plan for our lives. Yehovah's plans are Yehovah's will for you."

THESE RADIO PROGRAMMES HAVE BEEN MADE POSSIBLE BY KIND DONATIONS OF SURE REALITY VISION PARTNERS. TO PARTNER WITH US VISIT, https://www.surereality.net/become-a-vision-partner/

This radio programme has been sponsored by:

CHRISTIAN APPAREL TN, faith-based top-quality tees, hoodies, sweatshirts and accessories.
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Sheshela Shakan Network
PRAY WITHOUT CEASING...
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.................................................
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FTC#326 - Following the Cloud is enjoying Yehovah's will here on Earth

Africa's leading Casino, Sportsbook and Lottery insider for news, podcasts, interviews and other gambling industry updates.

Dudley Anderson was born and raised in Johannesburg, South Africa. After graduating from Bible College in 1990, God opened the way for Dudley to branch out into Christian radio. As a musician and worship leader he developed a heart for Christian music, which became the main thrust of his radio work in South Africa. 

 In 1996 God called Dudley and his family to the United Kingdom where he now works as a radio programme producer and presenter. Dudley also writes a FREE weekly e-mail devotional called, GodTracker, available at surereality.net

Dudley Anderson is married to Karen-Leigh and has two adult children, Kerryn and Ryan.

E-mail Dudley at dudley@surereality.net

New tracks tagged #Tracking