What if the secret to solving logistics’ biggest challenges isn’t in tech, but in trust?

In this episode of Supply Chain Decoded, Jenni Ruiz sits down with Brian Asher, SVP of Logistics at Hyway Transportation, a subsidiary of FST Logistics. From courtside beginnings in the NBA to the high-stakes world of freight, Brian takes us through his journey into logistics, leadership lessons that shaped his ethos, and why joining an employee-owned company changed everything.

They dig deep into what sets Hyway apart—from a dual asset-brokerage model with dry and temp-controlled capabilities to a refreshingly real take on fraud in freight. Brian pulls no punches as he debunks the myth that fraud is just a broker problem and breaks down the proactive (and bold) compliance measures Hyway has implemented.

Plus, you’ll hear his decoded take on market predictions, why flashy carrier counts are overrated, and how customer and employee feedback helped shape a major rebrand. If you're in logistics and tired of the smoke and mirrors, this one’s for you.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.

Supply Chain Decoded | Feat. Brian Asher, Hyway Transportation & FST Logistics

Is freight brokering really passive income? (Spoiler alert: Absolutely not.)

In this episode of Supply Chain Decoded, Jenni Ruiz sits down with Shimmi Munson, Business Development at Strategic Transport Inc. (STI), LinkedIn freight personality, and unapologetic logistics nerd. With 15 years in the game, Shimmi gets real about what it means to build lasting relationships with both carriers and customers, and why being a true advocate for both isn’t optional—it’s essential.

From calling out the myth of sky-high broker margins to decoding LTL tariff negotiations and why “not all tariffs are created equal,” Shimmi brings her signature humor and sharp insight to the mic. She also unpacks what’s behind her viral social posts, her love for Ja Rule at the stand-up desk, and her freight-industry giveaways that are all about lifting others up.

Plus, a sneak peek at what cooking for the Broker Carrier Summit and her candid take on staying joyful in a chaotic industry.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Supply Chain Decoded | Feat. Shimmi Munson, Strategic Transport Inc

In this episode of Supply Chain Decoded, we’re zooming out from inland trucking and straight into the ports with Tom Zeis, brand ambassador and founding team member at Port X Logistics. From launching a company with zero VC funding to navigating the chaos of the pandemic, Tom shares how Port X went from 10 trucks to a $200 million business in just five years.

We dive into what it takes to build a resilient drayage operation in an unpredictable world—tariffs, strikes, vessel delays, and all—and why true leadership starts with culture, heart, and trust. Tom unpacks the evolving role of tech in drayage, how Port X is using AI to streamline manual work, and why the days of treating drayage like an afterthought are long gone.

Plus, a few wing tour stories, a look at the ILA labor contract, and what’s really ahead for the U.S. port system.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Supply Chain Decoded | Feat. Tom Zeis, Port X Logistics

In this episode of Supply Chain Decoded, host Jenni Ruiz sits down with Kara Smith Brown, founder and CRO of LeadCoverage, and author of the Amazon bestseller The Revenue Engine to break down what most supply chain companies get wrong about marketing and go-to-market strategies.

Kara shares how getting fired (and making babies) sparked her entrepreneurial journey, and how a kismet collaboration with co-founder Will Haraway led to the creation of LeadCoverage. From there, she’s helped drive hundreds of millions in revenue for clients by shifting them from outdated tactics (hello, cold calls) to modern, data-driven strategies centered on sharing good news, tracking interest, and following up.

This episode tackles:

- The #1 mistake companies make before launching a marketing campaign

- The difference between strategic intent data and AI—and why lumping them together is a big problem

- Why follow-up is a lost art and 35 touch points might just be your magic number

- How Kara’s framework works for scrappy startups and enterprise giants alike

- What “random acts of marketing” really look like (and how to sniff them out)

- The story behind her viral Girl Scout cookie experiment and its surprising freight lessons

Whether you’re a marketer, a founder, or anyone in between, Kara’s straight-shooting advice will challenge you to think deeper, measure smarter, and lead better.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Supply Chain Decoded | Feat. Kara Smith Brown, LeadCoverage & author of Amazon bestseller, "The Revenue Engine"

In this episode of Supply Chain Decoded, host Jenni Ruiz sits down with Ken Beyer, CEO of Transportation Insight and Nolan Transportation Group, to unpack what it takes to lead two powerhouse logistics organizations through economic shifts, technological transformation, and cultural growth. With more than $15 billion in freight under management and 20,000 loads moved daily, Ken shares how the Beon Digital Logistics Platform is reimagining shipper and carrier relationships—from port to porch.

Ken opens up about scaling without losing entrepreneurial spirit, why investing in people and tech during downturns matters, and what the "Law of the Harvest" means for building resilience in a volatile market. From optimizing SKUs amid tariff uncertainty to increasing carrier productivity through digital workflows, this conversation is packed with practical takeaways for anyone navigating the current freight landscape.

If you're wondering how to future-proof your network or just need a reminder of the power of people-first leadership, this one's for you.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Supply Chain Decoded | Feat. Ken Beyer, Transportation Insight & Nolan Transportation Group

Insurance might not be the sexiest topic in freight—but it should be. In this episode of Supply Chain Decoded, host Jenni Ruiz sits down with Taylor Walker, Chief Insurance Officer at Loadsure, and Michael Kennedy, VP of Partnerships, to unpack one of the most misunderstood (and mission-critical) aspects of logistics: cargo insurance.

Together, they decode the difference between hard and soft insurance markets, the rise of theft and fraud in 2025, and why too many brokers are unknowingly flying blind on coverage. They break down what a truly tech-powered, usage-based model looks like—and how it’s saving brokers serious money and margin. Spoiler: you can set it up in under a minute.

You’ll also hear why almonds are a hot theft target, what happens when hay combusts, and how rejected strawberries can derail a week. If you're a freight broker still relying on outdated policies, this episode might just save your business.

Key Topics:

• Why insurance cycles don’t always mirror freight cycles
• How theft, impersonation, and fraud are rewriting risk models
• The rise of on-demand cargo insurance and holistic freight protection
• What brokers get wrong about liability (and how to fix it)
• Real claims stories—from nuts to railcar fires
• Why tech-forward doesn’t mean mega-fleet only

This is the freight insurance episode you didn’t know you needed—until now.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Supply Chain Decoded | Feat. Taylor Walker & Michael Kennedy, Loadsure

After more than a year, The Transfix Take is officially back! Justin Maze, market expert at NFI Industries, joins Jenni Ruiz to break down the last seven days in freight, starting with a stagnant national average rate per mile of $1.61. From severe storms in the Midwest to Tropical Storm Mario hitting Southern California, weather made its mark, while seasonal patterns echo what we saw throughout 2024.

Maze dives into each region: Southeast and Coastal markets trending downward, the South seeing volatility in border markets, the Midwest and Northeast showing signs of seasonal pressure, and the West Coast tightening up as Christmas tree season approaches. Plus, the duo looks ahead to RFP season and what shippers, brokers, and carriers can expect in a market that’s still oversupplied with capacity.

This and more on the Transfix Take!
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Transfix Take Podcast | Week of Sept 23 - We're back!

The freight market may look steady, but don’t let that fool you — subtle shifts are already setting the stage for a volatile November.

This week on The Transfix Take, Jenni Ruiz and NFI’s Justin Maze break down what’s happening across every region as Q4 heats up. From weather disruptions to policy curveballs, here’s where things stand — and where they’re headed next.

In this episode:
• Minimal week-over-week rate changes, but Midwest tightening continues
• Flatbed activity climbs 5% across the Southeast amid local freight pressure
• Coastal and South regions remain soft as the Northeast stays stagnant
• Weather watch: storms, snow, and possible tornado activity impacting freight lanes
• The latest on federal transportation funding withheld from California — and why it matters

Plus, Jenni shares a few shoutouts for FreightTech 25 hopefuls and the Transfix team at F3.

Tune in for a full regional breakdown and Maze’s forecast for the final stretch of October.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Transfix Take Podcast | Week of Oct 21: Calm Before the Freight Storm: Regional Trends, Weather Impacts, and Policy Watch

This week on Supply Chain Decoded, host Jenni Ruiz sits down with Ryan Goodwin, Senior Director of Advanced Supply Chain at Trinity Industries and Adjunct Professor of Supply Chain Management at TCU — a leader whose approach to automation and change management is reshaping how the rail industry thinks about data, technology, and people.

Ryan’s face recently appeared on the NASDAQ billboard in Times Square — a moment that symbolizes how far he’s taken his mission to eliminate “drudgery” from supply chain work through AI and automation. In this conversation, he shares the story behind that moment and the philosophy that got him there.

Together, Jenni and Ryan decode:

AI in the wild: How Trinity Industries uses large language models to manage supplier communication — cutting through thousands of purchase orders without a single EDI integration.

Swivel chair to seamless workflows: The real meaning of moving from manual to integrated systems and what it takes to make automation actually work for people.

The classroom meets the boardroom: What teaching the next generation of supply chain professionals has revealed about AI adoption, critical thinking, and human judgment in the age of LLMs.

Built or bought: How companies can balance in-house innovation with SaaS partnerships in an era of “AI provider fatigue.”

Inventory decoded: Why this age-old topic remains the most misunderstood — and why Ryan calls it both the light and liability of the supply chain.

From his early days measuring warehouse shelves in a suit to building bots that talk to suppliers in natural language, Ryan offers a rare, grounded look at what digital transformation really looks like in practice — and why collaboration between humans and AI will define the next decade of supply chain innovation.

🎧 Listen now to explore the future of automation, education, and decision-making — straight from one of rail’s most forward-thinking minds.
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Supply Chain Decoded | Feat. Ryan Goodwin, Trinity Industries & TCU

It’s the calm before the holiday chaos — or is it?

This week on The Transfix Take, Jenni Ruiz and market expert Justin Maze break down how October closed out and what to expect as we roll into November. Despite a government shutdown entering its fourth week and tender volumes hitting an all-time low for October, the national average rate per mile held its ground with a modest 2 % month-over-month gain.

Here’s what’s moving the market:

📊 Rates steady thanks to Midwest strength, while demand stays weak nationwide

🌪 Category 5 hurricane near Jamaica could spark relief freight into South Florida

🌧 Flooding and flash storms slow the South as the Coastal region continues to loosen

🌽 Midwest leads gains, expected to drive national increases through November

🗺 Northeast and South soften, while the West Coast preps for its late-season upswing

🔮 Maze’s November outlook: expect roughly a 2 % national rate bump, driven by holiday volatility and seasonal freight out of the West

With the shutdown stretching on and inflation still in play, Jenni and Maze look ahead to what could make or break the end of 2025 for brokers, shippers, and carriers alike.

This and more on The Transfix Take!
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Transfix Take | Week of Oct 28 – Rates Hold, Shutdown Lingers, and November Outlooks

Welcome to the Transfix Take On, a show for the logistics and supply chain world where we switch gears into the hot topics of trucking. For more information, visit: www.transfix.io

New tracks tagged #Transfix