Author, researcher, speaker, and frequent Rosenfeld Review guest Steve Portigal joins Lou for a chat on the state of the user research industry – where we’ve been, where we are, and where we’re headed. If the field of research was once a lonely desert, today it’s a jungle. It was once a field where researchers could get lost and forgotten. Today, the field is teaming with life—so much so that you could get eaten alive. 

Gleaning lessons from the past, Steve doesn’t want us to forget the desert. But he has no desire to return there. 

In his chat with Lou, they look back, and they look ahead. They discuss shifts in community and networking, and how research agencies are being replaced by in-house research teams.  Finally, the two discuss Steve’s role in the upcoming, in-person Advancing Research conference in Queens, New York. 

What you’ll learn from this episode:
How the world of user research has evolved over the last 25 years from a widely-respected industry expert
How the research industry has shifted from agency-based work to in-sourcing
About Steve’s work, career, and books
About the upcoming, in-person Advancing Research Conference 
About Steve’s role in past Advancing Research Conferences
 
Quick Reference Guide:
[0:00:29] Introduction of Steve
[0:02:50] “Dog fooding”, preparation, and collaboration that happens before conferences
[0:09:30] Comparing the user research field and community now to how it was 25 years ago. 
[0:16:22] The evolution of networking, connections, and community
[0:23:09] Shifts and pivots Steve has seen over the last 25 years in the user research field
[0:30:32] Writing it down and moving on
[0:35:13] Plug for Advancing Research Conference, including Steve’s role
[0:36:27] Steve’s gift for listeners

Resources and links from today’s episode:
Steve Portigal’s Rosenfeld Media books:  https://rosenfeldmedia.com/people/steve-portigal/ 
Advancing Research Conference (March 25-27): https://rosenfeldmedia.com/advancing-research/2024/
Steve’s website: https://Portigal.com  
The Wok: Recipes and Techniques by J. Kenji Lopez-Alt: https://www.amazon.com/Wok-Techniques-J-Kenji-L%C3%B3pez-Alt/dp/0393541215

The Evolution of User Research with Steve Portigal

In the latest episode of the Rosenfeld Review, Lou sits down with Neil Barrie, the co-founder and CEO of TwentyFirstCenturyBrand, to delve into the intriguing intersection of brand building, culture, and user experience research. Neil, an outsider in the realm of user research, brings a fresh perspective from the world of brand research; you can hear more from him at the Advancing Research 2024 conference in New York City, March 25-26.

Neil emphasizes the need for researchers to adopt a cultural lens when designing product experiences. Drawing from his extensive experience working with influential brands like Airbnb, Bumble, Headspace, and others, Neil suggests that by understanding and leveraging wider cultural factors, researchers can break free from the incremental nature of product development and create more memorable, distinctive, and influential brands.

The conversation touches upon the "wind tunnel effect," where products and services, much like cars in the 90s, risk becoming efficient but less distinctive. Neil argues that by paying attention to cultural factors and experiences, researchers can uncover breakthroughs that go beyond the interchangeable norms of the industry.

Neil’s insights highlight the transformative potential of cultural understanding in user research, offering researchers a valuable lens to navigate the ever-evolving landscape of product experiences.

What You'll Learn from this Episode:
 - The importance of adopting a cultural lens in user research to achieve breakthroughs
 - The concept of the "wind tunnel effect" and its impact on product development
 - Examples from brands like Pinterest, showcasing the power of cultural understanding in shaping user experiences
 - The dialogue mapping technique for evaluating how brands communicate certain themes and how people perceive them

Quick Reference Guide:
[0:11] - Lou’s introduction of Neil Barrie
[3:03] - A discussion on the wind tunnel effect in research
[4:24] - Frameworks for understanding culture
[5:41] - Examples from Pinterest
[11:29] - Plug for Advancing Research 2024
[13:23] - The tools of a brand strategy expert
[17:18] - One challenge, multiple perspectives
[19:29] - Reconciling disconnects in research
[22:00] - The qualities needed for this type of research
[24:13] - Neil’s gift for the audience

Resources and Links from Today's Episode:
Advancing Research 2024, New York City, March 25-27, 2024 https://rosenfeldmedia.com/advancing-research/2024/
A Colorful View From the Top – a book featuring candid interviews with luminaries of color who made it to the top in various fields. https://www.amazon.com/Colourful-View-Top-Twenty-One-Extraordinary/dp/1408715791/
The Deluge by Stephen Markley https://www.amazon.com/Audible-The-Deluge/dp/B0B4YTWP7K/

Decoding Culture: A Lens for Research Breakthroughs with Neil Barrie

In the latest episode of the Rosenfeld Review, Lou sits down with social scientist Tricia Wang, coiner of the term “thick data,” and formerly a partner at  Sudden Compass. Tricia is passionate about research and AI. She envisions massively improved research outcomes and opportunities for researchers, but only if researchers take the lead in incorporating AI into their work. Rather than seeing themselves as “users” of AI tools, researchers must work as AI’s “shapers,” serving as its senior partner.

Tricia’s vision is to cease the fear-mongering surrounding the subject of AI and instead embrace the amazing opportunities for growth and better work by becoming active in the control of AI’s future. 

What You'll Learn from this Episode:
 - The truth about the potential for AI use in research and the gift that it actually is
 - The difference between a “user” and a “shaper” in the digital age
 - The importance of taking an active role in the development of AI in the future
 - How being an asset class dehumanizes us as people

Quick Reference Guide: 
[0:16] - Lou’s introduction of Tricia Wang
[2:52] - Tricia discusses our future and how we talk about AI
[3:49] - Thoughts on the narrative of fear-mongering we have in the West about AI
[5:47] - The relationship between humans and AI
[5:59] - A new framework: users vs shapers
[9:07] - The problem with taking on a passive role with a technology unlike anything we have ever seen
[11:06] - People who use AI successfully are active shapers
[15:33] - Info on Advancing Research 2024
[17:23] - How users, shapers, and AI affect the field of research
[20:42] - The existential question of what it really means to be a researcher
[31:28] - Tricia’s advice concerning using AI in research
[35:07] - Tricia’s gift for the audience
[38:34] - Tricia wants to hear from you

Resources and Links from Today's Episode:
Tricia Wang https://www.triciawang.com/
Sudden Compass https://www.suddencompass.com/
James Bridle, Ways of Being: Animals, Plants, Machines: The Search For A Planetary Intelligence  https://www.amazon.com/Ways-Being-Machines-Planetary-Intelligence/dp/0374601119
Brett Christopher, Rentier Capitalism: Who Owns the Economy, And Who Pays For It?
https://www.amazon.com/Rentier-Capitalism-Owns-Economy-Pays/dp/1788739728 
Advancing Research 2024 https://rosenfeldmedia.com/advancing-research/2024/

Angry and Passionate about what AI means to Researchers with Tricia Wang

Aurelius Podcast - Episode 65 highlights with Ruby Pryor:

- Defining the ROI of UX and UX Research
- The case for building confidence in speaking about UX Research in terms of dollars
- Understanding how certain recommendations you make impact the fundamental business model of where you work
- Business models, understanding them and how UX Research work fits into them
- Examples of how to determine and communicate the ROI of UX research
- How to calculate the ROI of UX and research

Episode 65: The ROI of UX Research with Ruby Pryor

Aurelius Podcast - Episode 66 highlights with Audrey Crane:

- Defining Shadow Design and its potential impact on your organization
- Audrey and her team’s research study on Shadow Design
- Shadow IT and it’s correlation to Shadow Design
- Risks and implications of Shadow Design in the product development process
- How to uncover if Shadow Design is happening at your company

Episode 66: Shadow Design with Audrey Crane

Aurelius Podcast - Episode 67 highlights with Janna Bastow:

- Using UX research to inform product roadmaps
- Stories about how to avoid major code and product rollbacks by simply conducting good UX research
- Using customer needs to truly innovate and avoid building a better competitive copycat product 
- How to avoid building a Frankenstein product

Episode 67: Customer Feedback with Janna Bastow

Aurelius Podcast - Episode 69 highlights with Teresa Cain:

- Evolution of the Product Management role over the years
- Tips for collaboration between UX Research and Product Management
- Vital role of UX research in product strategy
- Stakeholder engagement in the prioritization and delivery of and UX Research
- How to solve problems in 2 hours

Episode 69: The Role of UX Research in Product Management with Teresa Cain

Unlocking User Insights_ The Power of UX Research

Zrównoważone projektowanie cyfrowe to tworzenie technologii, stron internetowych i aplikacji w sposób minimalizujący ślad węglowy. Chodzi m.in. o optymalizację kodu, ograniczenie zużycia energii przez serwery, ekologiczne UX/UI i promowanie świadomego korzystania ze zdobyczy cyfrowych. Niestety zdarza się i tak, że firmy pozorują proekologiczne działania i deklarują „zielony design”, podczas gdy w rzeczywistości korzystają z nieefektywnych technologii, a ich serwery absorbują ogromne ilości energii zasilanej paliwami kopalnymi.

Czym naprawdę jest „cyfrowa zieleń”? Jak unikać greenwashingu w projektach cyfrowych? W jaki sposób sprawdzić autentyczność działań na rzecz ekologii? Jak powinien wyglądać proces projektowy w duchu zrównoważonego rozwoju? Jak zwiększać świadomość projektantów w tym obszarze? Dlaczego warto angażować specjalistów od ekologii cyfrowej w proces projektowy?

Temat „zielonego projektowania” omówiły – UX Researcherka Anna Sieroń (prowadząca) oraz Senior UX Researcherka Agnieszka Wilke-Trochymiak.

W ramach cyklu „Prawdy i mity o ekologii. Jak być eko, kiedy jest się zielonym?” przyglądamy się najczęściej powtarzanym mitom na temat ekologii. W świecie pełnym sprzecznych informacji i uproszczonych odpowiedzi pomagamy oddzielić fakty od mitów, dostarczając wiedzy popartej nauką i doświadczeniem ekspertów. Naszym celem jest wspieranie świadomych wyborów oraz pokazanie, jak być naprawdę eko, nawet gdy dopiero zaczynamy swoją przygodę ze zrównoważonym stylem życia.

Strefa Designu Uniwersytetu SWPS to projekt popularyzujący wiedzę z zakresu projektowania: produktów, architektury, wnętrz, mody i komunikacji. Pokazuje, czym jest dobre projektowanie i w jaki sposób realizuje ono konkretne potrzeby użytkowników. Więcej informacji o projekcie: https://web.swps.pl/strefa-designu

Czy ekologiczne projektowanie to greenwashing?

À l'occasion de la sortie de son livre "Évaluer l'expérience utilisateur, préparer, diffuser et analyser vos enquêtes et questionnaires UX" aux Éditions Eyrolles, Justine et Bérengère reçoivent Guillaume Gronier, Docteur en psychologie ergonomique au Luxembourg Institute of Science and Technology.

Conception et utilisation des questionnaires dans l'UX Research, mais aussi étude de la persuasion et de l'acceptation technologique, autant de sujets explorés avec Guillaume dans cet épisode de notre podcast.

Bonne écoute à tous et à toutes !

Transcription : https://www.lunaweb.fr/actualites/podcasts/sld-33-guillaume-gronier-docteur-en-psychologie-ergonomique/
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Production : Guillaume Genest · https://urlr.me/XSucPj
Générique : Julien Bellanger · https://www.julienbellanger.com/

SLD #33 - Guillaume Gronier, Psychologie ergonomique "Évaluer l'expérience avec les questionnaires"

Lou Rosenfeld talks with a LOT of brilliant, interesting changemakers in the UX world and beyond. Subscribe to the Rosenfeld Media podcast for a bird's eye view into what shifts UX faces, and how individuals and teams can respond in ways that drive success.

Industry experts discussing design and product strategy. Hear from leaders how they are solving the right problems and building products and features that matter most.

Salut les Designers ! c’est le podcast de l’Agence LunaWeb consacré au design et à ses méthodes. UI, UX, motion, accessibilité, recherche, nous échangeons avec des professionnel·les passionné·es au grès de nos rencontres et de nos envies !

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Depuis plus de 10 ans, l'Agence LunaWeb conçoit vos interfaces web avec soins et passion afin d'apporter à vos clients un service dont ils se souviendront. Nous sommes concepteurs d'expériences web et nous plaçons l'humain au cœur de vos projets.

Strefa Designu Uniwersytetu SWPS to projekt popularyzujący wiedzę z zakresu projektowania: produktów, architektury, wnętrz, mody i komunikacji. Pokazuje, czym jest dobre projektowanie i w jaki sposób realizuje ono konkretne potrzeby użytkowników. Więcej informacji o projekcie: design.swps.pl

New tracks tagged #UX Research