Explore influencer marketing's impact on authenticity & engagement, analyzing user-generated content's role in shaping brand perception.

Social Media Marketing Dissertation Topics | dissertationwritinghelp.net

🙌🏼 In the Ricks' season opener: Doritos "Crash the Super Bowl" returns after nearly a decade. How content marketing conquered the Cannes Lions Advertising Festival. Why digital payments are emerging as a key element of B2B brand building. Plus: What the heck did a bag of dropped Cheetos' Cheetle do to the Carlsbad Caverns? 

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IN THIS EPISODE:

🎉 The Ricks' return for an all-new season (at 01:11)
🧘🏽 Rick W. recommends a month-long sabbatical (01:56)
🎸 Rick M. gets wowed by the Doobie Brothers (02:25)
🗿 How Duran Duran, Billy Idol and other oldies by goodies keep rocking (02:53)
🧛 Alien: Romulus, Salem's Lot, Evil & More: Horror that's hitting the Ricks' radar (05:00)
👑 Content's coronation at the Cannes Lions Advertising Festival (09:12)
🔻 Doritos revives its popular "Crash the Super Bowl" user-generated ad contest (11:14)
💵 Why digital payments are becoming a key element of B2B brand building (12:51)
☢️ Why dropped Cheetos' had a world-changing impact on the Carlsbad Caverns (15:50)
🔎 In the age of generative AI, organic search traffic is in for some stuff (17:52)
🕵🏻‍♂️ A surprising look at changing consumer search behaviors (18:51)

Approx. 21 minutes, 7 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

👑 Season 6 Premiere: Doritos 'Crashes' Super Bowl, B2B Branding & Content Conquers Cannes

Can you do UGC without a phone? In this episode, we revisit our accidental classification of UGC as a computer-based gig and explore the truth behind it. From desktops with webcams to handheld 8-inch laptops, we break down whether a PC or Mac can cut it. Plus, we highlight UGC Academy — now listed under both PC/Mac and Mobile in our Visual Pinterest Library.

Can You Do UGC Without a Phone?

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WorkFromHomer.net is dedicated to helping you earn, grow, and stay inspired while working from home. Each episode dives into digital tools, mindset shifts, and creative strategies for building a freedom-first online life — all through conversational deep dives and research-driven insights.
This podcast is crafted using thoughtful prompts, guided exploration, and the help of modern tools like NotebookLM, an AI-powered research assistant that helps unpack big ideas and bring clarity to complex topics. Whether you’re freelancing, side hustling, or dreaming of ditching the 9-to-5, this is for you.

Digital marketing insights from Rick Mathieson (author of Branding Unbound and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) as they share their unique brand of news and views on the trends impacting the intersection of marketing, media, tech, and pop culture. All delivered with an extra-large serving of fun. 

From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual & augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-world

New tracks tagged #UserGeneratedContent