In an industry where more than half of consumers are skeptical about brand experiences and struggle to differentiate between brands, nearly 50% of marketing decision-makers state that they are overwhelmed with a mass of data. Additionally, they report not knowing how to leverage the maturity of data points they already have, and so, the question that comes to mind first is where retail brands are going wrong when it comes to delivering experiences that really count. How can they focus on the things that truly make a difference for consumers in both the short and the long term? 

In today’s 27-minute conversation, we are delighted to be joined by Christian Herold, Director of Consumer Experience and Engagement at Cosnova, to hear their insights on delivering emotion-driven customer experiences with the power of data experimentation.

Transformation Stories: The Delight Complex

Over the past few years, we've explored everything from subscription services to tech integration, connected cars to smart cities and beyond. The pace of change in this sector is exhilarating, giving us a unique opportunity to reassess the automotive industry's primary drivers and how legacy brands navigate brand challenges in the face of evolving customer expectations.  

Today’s 30-minute podcast explores the transformative trends, innovative business models and emerging opportunities reshaping the automotive industry. We'll hear insights from Denny Pezic, Global Vertical Lead for mobility, Matt Redman, SVP Strategy Europe at Valtech and David DeCheser, Chief Creative Officer North America at Valtech, for a deep dive into the impact of subscription services and tech integration on customer-brand interactions in the context of electric vehicles. Join us on this insightful journey as we discuss navigating the challenges faced by legacy brands and new entrants in the automotive industry, all while striving to provide customers with the experiences they crave in an ever-changing landscape.

Transformation Stories: How Customer Expectations are Impacting Car Brands

Creativity is often viewed as a key driver of innovation and success in businesses. However, it is often also an underutilized asset. While creative thinking has the potential to revolutionize industries, solve complex problems and improve customer experiences, many organizations struggle to tap into it effectively. There are multiple reasons behind this paradox, ranging from a lack of understanding creativity's commercial impact to rigid structures that prioritize predictability over novelty.  

While discussions on creativity have become increasingly common, the pivotal question of how more brands can acknowledge its significance continues to be paramount. 
In today's 25-minute episode, we’re joined by Ylva Lindberg, Managing Director of Valtech Radon to explore the exciting opportunity for brands to infuse creativity into every aspect of their customer experience. We'll discuss why this creative approach isn't as prevalent as it should be and why companies can no longer afford to treat it as an afterthought. Buckle up as we embark on a four-step quest to understand, embrace and harness the full power of creativity in the business world.

Transformation Stories: Are you ready to seize the untapped power of creativity in your business?

Envision a future where patients effortlessly access detailed electronic health records, using AI for precise diagnoses and personalized treatment plans—no need for physical visits.  Seem impossible?  
 
Not for the experts in Field Engagement at Novartis. They employ strategic foresight, a process that transforms current facts into plausible, thought-provoking and logical future scenarios. Foresight practices involve creative thinking about potential futures and systematically analyzing patterns influencing change, integrating data and findings. 
 
Join us for an enlightening conversation with Ywan Karlen, Global Director of Future Engagement Model/ Field Engagement at Novartis, a pioneering life science pharmaceutical company committed to reimagining medicine to improve and extend people’s lives. Ywan and his team navigate the challenges and opportunities that the future pharma field force, the customers they serve and patients may face, ensuring Novartis remains at the forefront of innovation. In this episode, we explore the impact of design thinking, the practicality of translating insights into actionable strategies and identifying emerging industry trends with significant future potential. From integrating internal, customer and patient feedback for a comprehensive understanding of future scenarios, to envisioning a technology-light future, we delve into these topics and more. Tune in now.

Transformation Stories: Empower the future of healthcare through strategic foresight

In today's competitive landscape, a brand isn't just a logo; it's a dynamic force that, when nurtured, not only propels business growth but also safeguards against adversity. And while an increasing number of brands embark on their own transformative journeys, a pivotal question lingers: does brand transformation arise from a position of strength or weakness?

In today's 37-minute podcast, Rosie Kropp, VP Global Head of Brand Marketing at Ericsson, discusses the power of business transformation for any organization. In a world of enduring brands and disruptive newcomers, we debunk the mysteries and provide insights into how brands can transform themselves to remain relevant and stand out. From championing creativity to crafting a holistic approach, discover the importance of the “why” behind every transformation journey and how to avoid "putting lipstick on a gorilla." Listen now.

Transformation Stories: Decoding Brand Transformation

Today's podcast focuses on "Beyond Mobility," Valtech's concept exploring how technological innovations are transforming the automotive industry. Join us as we delve into the impact of electric and autonomous vehicles, connectivity, and data integration.  

Gain insights on the latest trends in mobility as Denny Pezic, Valtech Global Vertical Lead of Mobility & Automotive, sits down with Nissan Head of Global Digital Product and Implementation Viv Yuen and Valtech Strategist Nick Richardson to discuss the role of generative AI and digital transformation.  

For more in-depth information, visit Valtech's website and explore our work on connected mobility.

Experience Innovation Stories: Unlocking Success Beyond Mobility

Navigating digital transformation in an industry like manufacturing can be daunting. Crafting a digital strategy and roadmap requires expert guidance. What if you could get it from industry peers who are already succeeding?

For the third consecutive year, we have conducted a comprehensive survey among global manufacturing leaders, delving into the present conditions and future ramifications of B2B digital transformation within the industry. In this 37-minute podcast, Javier Rodriguez, Senior Vice President and Head of B2B Ecommerce Digital Strategy and Transformation at ABB will discuss the findings from this survey, now available as a comprehensive report.

He will be joined by Valtech's industry leaders Herbert Pesch and Mascha Tamarinof,  leading the conversation alongside our data expert and VP of Commercial Strategy and Excellence, Carsten Pingel.

Discover the driving force behind digital transformation in B2B, from the major obstacles faced by industry giants to the crucial role of digital commerce and customer portals in the success of your industry peers.

Experience Innovation Stories: Insights from Digital Leaders in B2B

What does it really take to become a connected manufacturer?
In this 30 minute podcast, Aja Bridgeman from DS Smith shares how the FTSE 100
packaging giant transformed its digital strategy — connecting data, teams, and
technology across more than 30 countries. From siloed operations and duplicated tech
to a unified vision and measurable business impact, Aja walks us through the moments
that mattered.
Together with Mike Maxwell, they explore what it means to deliver a seamless customer
experience, how to shift mindsets across a global organization, and why
experimentation, governance, and ruthless prioritisation were key to driving sustainable
change.

DS Smith: Becoming a Connected Manufacturer

In this 20-minute podcast, easyJet’s Brian Hogg (Head of Digital Product) and Dweeti Fanshawe (Head of Product Engineering) join Valtech's Matt Redman (SVP Strategy Europe) to unpack how one of Europe’s leading airlines is transforming every touchpoint — from booking to boarding — through experience innovation.
From mobile app breakthroughs to AI adoption and cultural shifts, the conversation goes through the mindset, methods and technologies required to remove friction and reconnect travelers with the joy of the journey.

easyJet: Reimagining the travel experience

In this 20-minute podcast, easyJet’s Brian Hogg (Head of Digital Product) and Dweeti Fanshawe (Head of Product Engineering) join Valtech's Matt Redman (SVP Strategy Europe) to unpack how one of Europe’s leading airlines is transforming every touchpoint — from booking to boarding — through experience innovation.

From mobile app breakthroughs to AI adoption and cultural shifts, the conversation goes through the mindset, methods and technologies required to remove friction and reconnect travelers with the joy of the journey.

Dive into what it takes to meet rising expectations, operate at massive scale and drive product innovation inside a highly regulated industry.

The convergence of technology, design and content. Valtech Café is a hub to share knowledge, explore new industry concepts, to guide and define best practices.
Learn more on www.valtech.com

Valtech Café nous permet de partager des connaissances, d'explorer de nouveaux concepts de l'industrie pour guider et définir les bonnes pratiques.

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