When global logistics firm PostNord started releasing their annual Commerce Reports on the state of e-commerce across sectors in the Nordics, they noticed a shift in the trends defining the industry moving forward. In this 25-minute podcast, we’re joined by Solidad Gonzalez, e-commerce advisor at PostNord Sweden, to discuss PostNord’s four major trends defining the fast growth of commerce (The 4 Es).                                                                                                              

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Transformation Stories: The 4 E's of Commerce

In today’s 33-minute podcast, we are joined by Benoit Rungeard, Global Digital and Multichannel Lead at Sanofi, to discuss how digital acts as a value creator for healthcare and pharmaceutical brands. From using data to inform ways of working, to transforming the patient experience, Benoit reflects on his own learnings and insights to help inform others embarking on a similar transformation journey. Listen to learn more.

Transformation Stories: Digital as a Value Creator in Health & Pharma

Mars brand M&M'S have been working with Valtech to define and build their long-term D2C srategy and make it scalable to all Mars brands globally. They are able to pivot successfully because they recognize the vitality of being an ecosystem. Their strategy's leading North Star is to become omnichannel in the truest sense of the word. The crucial differentiator is how they allow customers to start, pause and resume their buying journey at any point.

In today's 30-minute podcast, we sit down with Kyle Barz, Director of Global Retail & Ecommerce Technology at Mars Wrigley, and Casper Rasmussen, SVP Technology at Valtech and President of the MACH Alliance, to talk about the complexities of Mars' own D2C transformation, as well as the common challenges and pitfalls brands should seek to avoid as they embark on their own journey.

Transformation Stories: How Mars is Driving Growth with Ecommerce

The convergence of technology, design and content. Valtech Café is a hub to share knowledge, explore new industry concepts, to guide and define best practices.
Learn more on www.valtech.com

Valtech Café nous permet de partager des connaissances, d'explorer de nouveaux concepts de l'industrie pour guider et définir les bonnes pratiques.

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