The importance of staying neutral and more!

There are a lot of things you can do to help your reputation as well as many things that can tarnish your reputation. Aside from the obvious ones of quality work, professionalism, communication, and following through on your word, we dive deep into the importance of staying neutral with politics, religion, social issues, and current events and the role that social media plays in it. Our goal for this episode is to help you stay conscious of the things you say and do to ensure you stay a person that people want to refer business too!

Learn More about PCA EXPO: https://www.pcapainted.org/expo/

<a href="https://www.pcaoverdrive.org/videos/maintaining-a-good-reputation">Watch the episode on PCA Overdrive</a>

PCA Overdrive is free for members.
Not a member? Try our 7-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.

<a href="https://www.pcapainted.org/membership-resources/">Become a PCA member</a>

<a href="https://www.pcapainted.org/expo/">Learn more about EXPO</a>

Working on professionalizing your business but aren’t sure where to start? Schedule a free business analysis meeting at www.elitebusinessadvising.com

Maintaining a Good Reputation: Elite Business Advice

A strong pre-qualification process to bring in the right customers.

On this episode of Estimate Rocket, we are joined by Jeff Wraley of Groundwork to talk about a major pain point of contractors that we don't talk enough about: pre-qualifying leads. Tire-kickers are the bane of every sales process, and reducing wasted time on dead-end leads can drastically increase your bottom line. Jeff talks with us about how a strong pre-qualification process can not only help bring in the right customers but can also create a great foundation for more efficient project management and smooth customer relationships long after the sale.

<a href="https://www.pcaoverdrive.org/videos/pre-qualification-that-makes-money-and-builds-fans">Watch the episode on PCA Overdrive</a>

PCA Overdrive is free for members. Not a member? (free trial is now 7 days). Download the app on the Apple Store or Google Play.

<a href="https://www.pcapainted.org/membership-resources/">Become a PCA member</a>

Pre-Qualification That Makes Money And Builds Fans: Estimate Rocket

Today’s conversation is about Core Values. 

 The term “values” comes up a lot these days, but I’m pretty dissatisfied with how surface-level the conversations are around it. 

 “Hire for values train for skill” 
“Core Values are the foundation of a strong culture” 
“They didn’t align with our values”
You get the gist. 

 Now we can all agree values are extremely important and deep, but I always want to get behind the buzzwords and figure out what’s going on. 

 To find out what makes a difference we have a friend of the show, Dr.Ken Kies, returning on this episode of Contractor Evolution. 
He is a Ph.D. in leadership and management and is the president of Consulting Resources Group, a global consultancy focused on team building, leadership, and communications.

 In this episode he shares with us:
-Why 80% of the working population is unhappy with their career and the role values play in that.
-How to go think about, talk about, and write about your core values so they’re way more than just some 5-dollar words on a poster that no one understands. 
-And perhaps most importantly, how to assess core values fit in an interview so that you don’t find out the hard way 6 months later that you are indeed not at all aligned. 

 To learn how to define your core values and leverage them for performance (out of both yourself and your team) watch this video. 

 Highlights
 -Why 80% of the working population is unhappy with their career and the role Values play in that.
-How to go think about, talk about and write about your core values so they’re way more than just some 5 dollar words on a poster that no one understands. 
-And perhaps most importantly, how to assess core values fit in an interview so that you don’t find out the hard way 6 months later that you are indeed not at all aligned. 

<a href="https://pca.so/btapcace">Contact BTA</a>

<a href="https://www.pcaoverdrive.org/videos/do-core-values-matter">Watch the episode on PCA Overdrive</a>

PCA Overdrive is free for members.
Not a member? Try our 7-day free trial. It's only $5.99/mo after.
Download the app on the Apple Store or Google Play.

<a href="https://www.pcapainted.org/membership-resources/">Become a PCA Member</a>

Do Core Values Matter: Contractor Evolution

Social media, mass exposure, cultural shift, and more!

In this episode of brothers of the brush, we're back with John Bugden. Based out of Maidstone, Kent, John will be no stranger to any of you on socials with his informative videos on processes and tips. 

Join us as delve into various topics such as:
Lost time social surfing
Working with partner
Changing trades
Job titles mean nothing and more! 

 You know the drill by now, get a brew, pin back your lugs and give it a listen and give us (@brothersofthebrushinsta and John) your feedback by hash-tagging #bobcast on Insta and we'll give you a shout-out back! 

<a href="https://www.pcapainted.org/expo/">Learn more about EXPO</a>

<a href="https://www.pcaoverdrive.org/videos/the-impact-of-social-surfing">Watch the episode on PCA Overdrive</a>

PCA Overdrive is free for members.
Not a member? Try our 7-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.

<a href="https://pcapainted.org/membership/">Become a PCA member</a>

The Impact of Social Surfing: Brothers of The Brush

Set expectations.

In episode 2, Jason will cover Key 2 to escaping contractor prison - building a highly effective team.

<a href="https://www.pcapainted.org/expo/">Learn more about PCA EXPO</a>

<a href="https://www.pcaoverdrive.org/videos/key-2-to-escaping-contractor-prison-team">Watch the episode on PCA Overdrive</a>

PCA Overdrive is free for members.
Not a member? Try our 7-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.

<a href="https://pcapainted.org/membership/">Become a PCA member</a>

Key 2 to Escaping Contractor Prison - Team: Marketing Mastermind

Strategies and mindset to grow. 

For many entrepreneurs, slow and steady growth wins the race. And for others, fast-tracking growth to get some time and financial freedom back is key. There is no right or wrong answer, but figuring out the path to ensure your business serves your life is key! 

 On today’s episode, Lauren Fink with Apex Painting in Hillsdale Michigan joins us to share how they have grown quickly in the past 22 months and some of the strategies and thinking that’s led them to where they are today. 

 For more insight or to schedule a free business analysis meeting, visit our website at www.elitebusinessadvising.com 

<a href="https://www.pcaoverdrive.org/videos/massive-growth-in-a-short-time">Watch the episode on PCA Overdrive</a>

PCA Overdrive is free for members.
Not a member? Try our 7-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.

<a href="https://www.pcapainted.org/membership-resources/">Become a PCA member</a>

<a href="https://www.pcapainted.org/expo/">Learn more about EXPO</a>

Working on professionalizing your business but aren’t sure where to start? Schedule a free business analysis meeting at www.elitebusinessadvising.com

Massive Growth in a Short Time: Elite Business Advice

Inläst artikel: I vår inspirationsportal publicerar vi artiklar, poddavsnitt, webbinarier och eböcker med tips och idéer kring B2B-marknadsföring och försäljning. Men visst vet du att du kan lyssna på våra artiklar också? Här är de 7 mest lyssnade artiklarna från april 2023 till mars 2024. 
🔗Länkar till artiklarna: https://crescando.se/strategi/de-7-mest-lyssnade-artiklarna-om-b2b-marknadsforing/ 
📧Hör av dig https://crescando.se/kontakt/ 
📆Boka kostnadsfri rådgivning: https://crescando.se/radgivning 
💡Mer tips på Crescandos LinkedIn: https://www.linkedin.com/company/crescando/
🎵Musik i avsnittet: AudioCoffee(Denys Kyshchuk) - Motivational Day https://www.audiocoffee.net

De 7 mest lyssnade artiklarna om B2B-marknadsföring

This episode explores the similarities and differences between B2B and B2C marketing strategies. 

While distinct in their approaches—B2B emphasises logic and long-term relationships, while B2C focuses on emotion and shorter sales cycles—both share the fundamental goal of connecting with their audience. 

The discussion highlights how each sector can learn from the other. It suggests that B2B marketing can benefit from incorporating emotional branding and personalisation techniques used in B2C and vice versa, with B2C adopting B2B's emphasis on value propositions and relationship building. 

It concludes with a suggestion for a more integrated approach, blurring the lines between B2B and B2C strategies for improved marketing effectiveness.

B2B & B2C Marketing  Synergistic Strategies

Mastering sales doesn’t require high-pressure tactics; it’s about authentic, customer-focused methods. This 5-step sales process transforms how you engage clients by addressing objections upfront, crafting value-driven propositions, and delivering compelling demonstrations. Learn techniques to qualify leads effectively and follow through with genuine, results-oriented close strategies. Whether you’re a seasoned B2B entrepreneur or new to sales, these steps will help you turn leads into loyal customers without the gimmicks.  

Learn more at the full article https://vickywu.us/the-foolproof-5-step-sales-process-for-entrepreneurs/

#SalesStrategies #EntrepreneurSuccess #B2BSales #ValueProposition #CustomerFocus  

📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆  

-------------------------------------------------------------------------------------  
Connect with us to continue your marketing towards a $million or ask your marketing questions:  

Facebook: www.facebook.com/vickywu.us  
Instagram: www.instagram.com/vickywuguru  
Twitter: www.twitter.com/vickywuguru  
Blog: vickywu.us/blog  
LinkedIn: www.linkedin.com/in/vickypenn  

Special thanks to my son Trevor for creating our theme music.

Vicky Wu Marketing's Album

The Foolproof 5-Step Sales Process for Entrepreneurs

🎧 Dalam bisnis, kamu nggak bisa cuma jual barang — kamu harus jual nilai tambah 💡
Itulah yang disebut Value Proposition.

🧩 Value Proposition itu alasan kenapa orang harus pilih kamu, bukan pesaingmu.
Bukan cuma soal harga murah, tapi soal manfaat, kenyamanan, dan keunggulan yang kamu tawarkan 🎯

Contoh sederhana:
Kamu jual jasa sewa proyektor.
Daripada bilang “Sewa di sini murah!”, coba bilang:
✨ “Sewa proyektor kami gambar lebih terang, siap antar, dan ada teknisi standby pas acara.”

Pembeli jadi langsung paham, mereka bukan cuma dapet harga, tapi juga rasa aman dan kualitas terbaik ❤️

💬 Coba pikirkan deh — apa alasan utama pelanggan harus pilih kamu?
Tulis di kolom komentar, yuk diskusi bareng! 👇

#valueproposition #digitalmarketing #branding #bisnisonline #marketingonline #strategibisnis #tipsjualan #usahakekinian

Pentingnya Value Proposition dalam Bisnis

Saya adalah anak magang di BETABISNIS, usaha sewa alat multimedia terpercaya di Pekanbaru. Kami menyediakan berbagai perlengkapan seperti proyektor, TV LED berbagai ukuran, TOA, speaker portable, dan podium untuk mendukung acara-acara penting Anda. BETABISNIS melayani kebutuhan event kantor, seminar, dan kegiatan formal lainnya dengan layanan profesional dan antar jemput ke lokasi. Saya bangga bisa belajar langsung di lapangan dan ikut terlibat dalam proses pelayanan terbaik untuk klien swasta maupun instansi pemerintahan.

Podcast produced by the Painting Contractors Association (PCA). 

Join PCA as we interview industry experts on how to build stronger businesses.

Founded in 1884, PCA is the only national trade association dedicated to the success of painting contractors through ethics, education and excellence. Today, PCA is recognized and supported by many industry manufacturers and suppliers as the premier organization committed to helping professional painting contractors improve their business.

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé

Entrepreneurs: this is what your Chief Marketing Officer would tell you ... if you had one! We share the experience gained over 30 years of marketing for Fortune 500 companies and multi-billion-dollar organization PLUS working with nonprofits and startups with limited or no budget.  I bring the real, no-BS marketing strategies from the corporate guys with deep pockets and big budgets and provide insights for SMBs who don't usually have access to that level of expertise.

New tracks tagged #ValueProposition