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Why DoubleVerify is acquiring Scibids. Plus: How the ascent of YouTube TV has led to CTV advertisers landing premium inventory for a song.

We’re Going On A Treasure Hunt

Is the ad tech freeze starting to thaw? This week, a private equity firm bought Cadent for $600 million, and we delve into what the acquisition means. Plus: Programmatic ads hit the big screen, brought to you by NCM.

New Beginnings

Streamers are raising prices amid a challenging environment to win subscribers. Plus: what big changes in data privacy and portability in Europe mean for ad tech.

The Squeeze on Streaming - E257

Armed with Ads.txt and Sellers.json files, Nandini Jammi, co-founder of Check My Ads Institute, spends her days exposing how money flows through the twisted pipes of the programmatic supply chain. Her goal? To defund disinformation, toxic content and hate online.

Exposing Ad Tech’s Dirty Laundry

Personalized ads aren’t supposed to run on YouTube’s kid-focused content. But they’re showing up anyway. We bring on Adalytics researcher Krzysztof Franaszek to discuss his growing body of research into YouTube’s murky ad practices.

Grownup Ads Have Infiltrated Kids’ Spaces On YouTube - E258

Super League Gaming CEO Ann Hand shares lessons learned from building in-game ad experiences and insights into the developing in-game ecommerce market. Also: Is metaverse marketing truly dead?

The Reality Of Advertising In Virtual Worlds

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The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

In this new podcast, AdExchanger's editorial team will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.
Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space.

New tracks tagged #ad tech