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Anton Buchner is the Marketing Strategist at Front Foot Marketing, Senior Consultant at TrinityP3 and widely known as the ROI Guy as he has built a career advising on measuring and optimising customer value to drive ROI.
Anton has observed the explosion of technology in the marketing space and has seen increasing disconnection from proving that it increases customer value.
While AI promises to have a huge impact on technology generally and marketing technology specifically, a revolution is happening in the MarTech space that will demand the attention of marketing leaders everywhere. And that is a process of detangling the tech mess many organisations find themselves in today.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
Listen on Podbean: https://managingmarketing.podbean.com/ 
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Anton Buchner And Darren Discuss Marketing Technology And What Is It Good For

How should marketers approach vendor selection? This is an often overlooked part of the job but one that can be the difference between successful outcomes and potentially huge overheads. Ad tech and martech are two of the biggest expense line items for marketers at both brands and agencies, so the need to rationalize the choice of which partner to go with and justify it to management is crucial.

On this pod, Gosha and Alex share their experience and discuss best practices for selecting and vetting potential vendor partners.

Hosted by Gosha Khuchua and Alex McNamara.

Follow us on IG @30MinuteCMO

66 - Choosing Marketing Vendors

What do Paris, New York City, Boston, London, Toronto, Montreal, and Fernie, British Columbia have in common?

They are all places that make up the (somewhat) nomadic life and career of today’s guest, Will Rizzuto.

Each location plays an integral part in Will’s story. He’s American, but spent his infant and pre-school years in Paris. The majority of Will’s youth was spent in New York City, but he attended university in Boston, returned to New York City to start his career in adtech before moving to London where he met his future Canadian wife, whom he relocated to Canada with.

And in-between he found time to indulge his passion for skiing on a fulltime basis.

Will Rizzuto, Sr. Manager, Advertising Sales & Partnerships at TELUS stop by to chat about his early life in Paris and New York City, studying business at Northeastern University, finding his way into adtech, the fast-paced story behind his relocation to London, his road-trip sabbatical from media, and helping to lead TELUS’ foray into media and data sales.

**Subscribe to the Media People Newsletter**
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EP110 - TELUS Senior Manager, Advertising Sales & Partnerships - Will Rizzuto

Shelley West is the Chief Revenue Officer at Elite High Performance—an organization specializing in human-centric mindset coaching and high-performance leadership training for teams and individuals.

Born in Manchester, England, and raised in Toronto, Shelley’s early years were defined by her passion for dance. She studied different types, taught, and graduated from the prestigious Randolph College for the Performing Arts.

Changes to the professional dancing landscape forced Shelley to rethink her pro career. She pivoted into media with Brunico, before assuming sales leadership roles with Rogers, Cimoroni & Company, and MiQ.

Shelley West joins me to chat about her dancing career, why she retired from dance at 23, her move into media sales & adtech, and how Elite High Performance is redefining leadership development.

**Subscribe to the Media People Newsletter**
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www.mediapeople.ca
www.youtube.com/@mediapeoplepodcast
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EP111 - Elite High Performance Chief Revenue Officer - Shelley West

Middle East AI News Minute - an artificial intelligence news roundup - brought to you by Carrington Malin - Marketing for an AI First World. In this podcast: SCAI & SMC form new AI-powered Adtech venture; Kuwait's new AI traffic cams catch thousands; Final MGX board meeting of 2024 held.

Sign-up for the weekly email news digest here:
https://www.middleeastainews.com

#MiddleEastAINews

SCAI & SMC form new AI-powered Adtech venture

Chris Quinn is the co-founder of ProOps Consulting, a consultancy dedicated to accelerating operational efficiency and proficiency within the digital media ecosystem.

Chris was born in Sudbury, Ontario, raised in Cambridge, and spent his teenaged years living in Brazil and Italy.

He studied business and marketing in university & college, and took up an internship with a TV branding agency. 

Chris quickly learned that creative advertising wasn’t for him, and jumped at the chance to move into a role focused on operations with Rydium.

Operations is where Chris found his groove, and his career grew to include senior level roles at Suite 66, Olive Media, Kijiji Advertising, and Loblaw Media before founding ProOps.

Chris Quinn and I chat living and learning on three different continents, being a Bob Dylan fan, returning to Canada for university, passing on a career in creative advertising, spending a decade at Kijiji, and why he decided to start ProOps Consulting.

**Subscribe to the Media People Newsletter**
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**Listen & Subscribe**
www.mediapeople.ca
www.youtube.com/@MediaPeoplePodcast
www.instagram.com/vicgenova/
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EP112 - ProOps Consulting Co-Founder - Chris Quinn

Put Your Data To Work (Almost at GA Release Speed Garage Remix)

VDO.AI shares how combining creativity with data-driven insights drives client success. By turning ideas into actionable strategies, delivering personalized experiences, and continuously optimizing campaigns, VDO.AI helps brands achieve measurable results while engaging audiences. Their holistic approach ensures every campaign is memorable, effective, and aligned with long-term growth objectives in the dynamic world of digital advertising.

VDO.AI Shares 5 Creativity and Data-Driven Insights for Client Success

VDO.AI Reviews highlights how video ads drive higher engagement and conversions online. From boosting trust and interaction to delivering personalized experiences, video is shaping the future of digital advertising. Discover how publishers can increase monetization by up to 50% with VDO.AI’s end-to-end video solutions.

VDO.AI Reviews Discusses How Video Ads Boost Engagement and Conversions Online

VDO.AI Reviews show how the platform is creating future-ready video advertising experiences. By offering publishers end-to-end video solutions, boosting monetization by up to 50%, and connecting advertisers with engaged audiences, VDO.AI is leading the shift toward a smarter, video-first internet.

VDO.AI Reviews Talks About Future-Ready Video Advertising Experiences

The Middle East AI News Minute gives you a daily one-minute daily briefing on the top AI-related stories coming out of the Middle East. If you are a busy technology, business or government leader who want to get a quick update, then this is the podcast for you.

VDO.AI is a next-generation advertising technology innovator, offering clients a powerful new way to reach consumers. We aim to elevate millions of users through our powerful technology and help companies win the war for consumer attention. We believe that brand relevance is the starting point for engaging consumers – we focus on delivering innovative, intelligent technology solutions that empower our users to make better decisions about their experiences.

Lively & insightful chats with the people who power the media industry.

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. 
More marketing management thought-leading ideas and concepts can be found on the blog.

Named one of the top 20 consultancy podcast 2021 - Welp Magazine

I’m just messin around

Shoot me a message on insta and let me know how you found my music: Insta: Chilli Kon Kahn

Bookings via Insta: @ChilliKohnKahn

New tracks tagged #adtech