Almost all extremely successful Google Ads experts utilise Google Ads Editor or their own customised versions of other offline apps. The web interface is only used by a small percentage of successful marketers.

*Bulk bid changes* – 
          You can update the bids of a large number of keywords or 
            AdGroups at once. 

              clicking "Submit" after each one. Simply write all of your ads at 
               the same time

*Simple wide / phrase / match targeting*
                  You must manually create bracket or quotes to modify the 
                    match type in the web editor.

This is only a sample of what Google Ads Editor can accomplish. There are a slew of other options  that will help you save time and money when editing.


Here are a few things you cannot perform in the online editor that you can do in Google Ads Editor:

*Bulk upload campaigns*– 

        You can upload a large spreadsheet with thousands of distinct data 
          points containing keywords, ads, and bids.

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