Seinen Hauptberuf als Maschinenbauer will Marco Winter bis heute nicht aufgeben, doch mit feela hat er eine sehr erfolgreiche Amazon Brand für orthopädische Hilfsartikel aufgebaut. Die Sitz- und Rückenkissen der Marke werden in Asien produziert und auf dem Amazon Marketplace, dem eigenen Webshop sowie weiteren Online-Marktplätzen verkauft. Um feela möglichst schlank zu betreiben, fokussiert sich Marco auf den deutschen Markt und lässt möglichst viele Funktionen von externen Dienstleistern erledigen. 

(00:07:17) Wie kam Marco zur Idee, sich im E-Commerce selbstständig zu machen?
(00:09:18) Wie lief der Start: Produktwahl, Sourcing und erste Lieferung?
(00:12:28) Warum konzentriert sich feela auf den deutschen Markt?
(00:14:14) Warum wird die Internationalisierung bisher zurückgestellt?
(00:16:45) Wie verändert sich das Produktportfolio und wo wird produziert?
(00:18:33) Wie differenziert sich feela von Wettbewerbern trotz niedriger Einstiegshürden?
(00:21:23) Was wird ausgelagert und wie bleibt das Unternehmen effizient?
(00:23:22) Welche Tools nutzt feela für operative Abläufe und Automatisierung?
(00:25:52) Warum hat feela eine eigene App und was ist ihre Funktion?
(00:28:33) Wie gewinnt feela neue Kund:innen über verschiedene Kanäle?

Diese und viele weitere Themen in der heutigen Episode.

Für Marco Winter ist seine Amazon Brand feela ein sehr erfolgreicher Nebenjob

In Folge 165 nehmen Daniel Höhnke und Tim Schestag ein heiß diskutiertes Thema unter die Lupe: Bereitet Google den Rollout des AI Mode in Europa vor?

Erste Nutzer in Ländern wie Rumänien, Portugal oder den Niederlanden berichten, dass sie Zugriff auf den neuen Modus haben. Was bedeutet das für Händler und Marken, wenn Google quasi ein „ChatGPT in der Suche“ integriert und sich damit erneut ein noch größeres Stück der Customer Journey sichert? Daniel und Tim ordnen die möglichen Konsequenzen ein und diskutieren, wie tiefgreifend der Impact für den europäischen Markt wäre.

📢 In den News der Woche:

🖥️ Tims Comet Browser Erfahrungen – ein persönlicher Einblick in KI-basiertes Surfen.

📦 TikTok Shop startet Fulfillment in Deutschland – neue Möglichkeiten für Händler, aber auch neue Abhängigkeiten?

🔙 Amazon zurück bei Google Shopping Ads – allerdings (noch) nicht in den USA.

💸 Personalisierte Google Shopping Ads – erste Tests mit Retailern wie Sephora in den USA, inklusive kundenindividueller Preise.

🍌 Nano Banana Generator – Google Gemini launcht ein neues AI-Image-Tool mit ungewöhnlichem Namen und spannendem Potenzial.

⸻

🎧 Jetzt reinhören und verstehen, wie Googles AI Mode die Regeln in Europa verändern könnte – überall, wo es Podcasts gibt!
📲 Abonniert den Podcast, folgt uns auf LinkedIn und teilt euer Feedback.

Daniel: www.linkedin.com/in/daniel-hoehnke/
Tim: www.linkedin.com/in/tim-schestag/

#165 Der Google AI Mode angeblich in Rollout Vorbereitungen in Europa + die NdW

Bolt Records proudly announces the release of Rise To The Top EP (BR0024), the highly anticipated new project from DJ BSM, landing on 1st December 2025. The EP delivers a diverse but cohesive journey through the sounds of UK Garage, bass, and ragga infused rhythms, a testament to DJ BSMs signature ability to fuse raw energy with deep groove.

Rise To The Top: A commanding opener with fierce male and female MC vocals, layered over hard hitting drops and weighty basslines. Built for peak time floors and underground sound systems alike.

Sunshine & Rain: A warm, chilled track infused with Jamaican influences. Smooth grooves, laid back flow, and a perfect balance between sun soaked vibes and deeper moods.

Bassline Boogie: High energy, ragga inspired madness. Fast paced rhythms collide with rolling basslines, guaranteed to ignite the dancefloor.

Still In Love With You: A vocal driven UKG anthem. Lush, soulful female vocals soar before erupting into a full throttle garage dancefloor filler that merges emotion with club energy.

With Rise To The Top EP, DJ BSM continues to push the boundaries of the scene, blending classic influences with forward thinking production. This release cements his reputation as a producer who knows exactly how to move a crowd while keeping the culture alive.

Rise To The Top EP

Rise To The Top EPBen

DJ BSM - Rise To The Top EP (Preview) Bolt Records

Bolt Records is proud to present the latest release from acclaimed producer DJ BSM. The double track drum & bass single It’s Not Over / You’re The One (BR0024). Dropping worldwide on 15th December 2025, the release will be available across all major digital download and streaming platforms, as well as in vinyl for collectors and DJs alike.

Both tracks showcase the mellow, commercial side of Drum & Bass, blending rolling rhythms with lush atmospheres and emotive female vocals. It’s Not Over offers a soulful journey of resilience and energy, while You’re The One captures heartfelt emotion with an uplifting dancefloor edge, perfectly balancing accessibility with authentic underground roots.

With this release, DJ BSM continues to build on his reputation for crafting tracks that connect with both dedicated Drum & Bass fans and new listeners discovering the genre’s melodic side.


DJ BSM - It's Not Over / You're The One (Preview) Bolt Records

Bolt Records proudly presents the next big release from rising producer DJ BSM, delivering a powerful double track drum & bass single “Take Your Shot / Heart Beating (BR0026)”, available 5th January 2026 across all major digital download and streaming platforms, as well as on vinyl.

This release showcases DJ BSM’s versatility, combining hard-hitting basslines with infectious vocal hooks designed to ignite dancefloors worldwide.

“Take Your Shot” brings the heat with a raw, energetic edge. A heavyweight drum & bass cut powered by a rumbling low end and commanding male ragga vocals. Built for peak time impact, it’s a track that grabs attention and doesn’t let go.

“Heart Beating” shifts the mood to a more melodic, yet equally explosive dimension. A true dancefloor filler, it features soaring female vocals layered over driving rhythms and deep bassline drops, striking the perfect balance between emotion and energy.


DJ BSM - Take Your Shot / Heart Beating (Preview) Bolt Records

Bolt Records is proud to announce the upcoming release of “Can You Feel It / Take Me Away (BR0027)”, due for release 19th January 2026, the brand new double track single from rising producer DJ BSM. Known for his high energy productions and dedication to the underground rave scene, DJ BSM delivers two massive cuts that are set to ignite dancefloors and headphones alike.

“Can You Feel It” is a euphoric, hands in the air anthem driven by soaring melodies, pounding kicks, and a rush of pure rave energy.

“Take Me Away” takes a deeper, emotional turn with heartfelt vocals layered over rolling basslines, offering a perfect balance of intensity and emotion.


With both tracks showcasing BSM’s trademark blend of driving rhythms and uplifting atmospheres, this release is a statement of intent and a must-have for UK Hardcore fans worldwide.


Can You Feel It / Take Me Away

DJ BSM - Can You Feel It / Take Me Away (Preview) Bolt Records

Amazon

Producer DJ BSM delivers a heavyweight statement for 2026 with the release of “Stand Up, Be Counted / Game Over (BR0024)”, a double track speed garage single set to drop on 2nd February 2026 across all major digital download and streaming platforms, as well as vinyl on Bolt Records.

“Stand Up, Be Counted” opens the release with a soulful introduction, blending lush, emotive vocals and atmospheric melodies that quickly ignite into a full bodied speed garage roller. With crisp percussion, driving basslines, and a soaring vocal hook, this track strikes a balance between deep emotion and pure dancefloor energy. An instant future classic.

“Game Over” wastes no time getting straight to business. Packed with high energy male vocal chops, relentless rhythms, and a booming low end, this track is built for peak time club moments. A pure garage weapon, it captures the raw intensity of the underground while delivering undeniable floor-filling power.

With this release, DJ BSM continues to push the sound of speed garage forward, blending nostalgia for the genre’s golden era with sharp, modern production.


Stand Up, Be Counted / Game Over

DJ BSM - Stand Up, Be Counted / Game Over (Preview) Bolt Records

One of the most powerful ways to elevate your presence on Amazon is by leveraging Amazon EBC design (Enhanced Brand Content). This feature allows brand-registered sellers to replace plain text product descriptions with visually rich, engaging layouts that include high-quality images, graphics, and structured text. Instead of overwhelming customers with long blocks of information, Amazon EBC design presents product details in a more digestible, appealing format that highlights unique selling points and brand identity. Not only does this improve the overall shopping experience, but it also builds trust and credibility, which are vital in a competitive marketplace. By clearly communicating benefits and differentiators, sellers can reduce bounce rates and improve conversions. Another key advantage is SEO value—enhanced content helps products rank better in search results, driving organic traffic. For growing brands, Amazon EBC design is more than just an aesthetic upgrade; it is a strategic investment in brand storytelling and customer engagement. Whether it’s showcasing lifestyle images, comparison charts, or feature breakdowns, well-crafted EBC pages offer a professional edge that keeps customers focused and informed. In the long run, sellers who embrace Amazon EBC design not only see higher sales but also establish a stronger brand presence that encourages repeat purchases and long-term loyalty, for more https://kenjiroi.com/amazon-a-content/

luvvoice.com-20250902-8wtY48

Amazon began in 1995 as an online bookstore. Today, it’s a global giant spanning e-commerce, cloud computing, entertainment, and more.

In this episode of the Better Business Podcast, Alexei unpacks how Jeff Bezos built Amazon step by step into the powerhouse it is today.

We’ll explore:

📚 The early bookstore years and Amazon’s explosive growth

🛒 Amazon Marketplace (2000) – how third-party sellers drive over 60% of sales

☁️ AWS (2006) – the cloud division generating most of Amazon’s profits

🚚 Prime (2005) – subscription loyalty and recurring revenue

🎬 Prime Video & Entertainment – locking in customers through streaming

Key lessons you’ll take away:

🎯 Why starting with a focused niche builds the foundation for scale

🛒 How empowering other sellers can multiply your growth

☁️ The power of turning internal strengths (like AWS) into world-class infrastructure products

🔄 Why building an ecosystem keeps customers loyal for the long term

Whether you’re a founder, business owner, or simply curious about Amazon’s rise, this episode gives you insights into building platforms, ecosystems, and long-term growth.

👉 Subscribe to the Better Business Podcast for more episodes on business growth, marketing, and scaling smarter.

E89: From Books to Billion-Dollar Ecosystem – The Amazon Growth Secrets Story

DJ BSM is a skilled and innovative music producer, known for their electrifying beats and unforgettable performances. With a deep passion for music and an extensive understanding of various genres, he quickly made a name for themselves in the industry. Combining their technical expertise with a unique artistic vision, DJ BSM has mastered the art of creating infectious rhythms and melodies. Their tracks are characterized by powerful bass lines, mesmerizing synth arrangements, and captivating vocal samples, designed to take listeners on a sonic journey. Drawing inspiration from a wide range of musical influences, ranging from classic house and techno to hip-hop and electronic pop, DJ BSM maintains a signature sound that is both captivating and diverse. Their dynamic sets weave together tracks that seamlessly blend genres, creating an immersive and energetic atmosphere for the audience. As a dedicated artist, DJ BSM strives to constantly push the boundaries of their craft. Whether it's experimenting with new sounds, collaborating with other talented artists, or implementing the latest technology into their performances, they are motivated by an unwavering commitment to innovation and evolution. With a growing discography of successful releases and a loyal fan base, DJ BSM is poised to make a lasting impact on the music industry. Through their passion, talent, and dedication, they continue to prove themselves as a force to be reckoned with. Stay tuned for DJ BSM's exciting new projects and upcoming performances, as they continue to take the music scene by storm.

Der E-Commerce Dudes Podcast ist dein wöchentlicher Begleiter in die Welt des Online-Handels. Moderiert von Daniel Höhnke und Tim Schestag, bietet der Podcast seit 2018 spannende Einblicke in aktuelle Trends und Entwicklungen im E-Commerce. Von praxisnahen Tipps für Unternehmer über tiefgehende Analysen bis hin zu innovativen Ideen - hier erfährst du alles, was du wissen musst, um im digitalen Handel erfolgreich zu sein. Egal, ob du gerade erst startest oder bereits ein etablierter Händler bist, die E-Commerce Dudes liefern wertvolle Inhalte und inspirierende Gespräche, die dich weiterbringen. Hör rein und entdecke, wie du deinen E-Commerce auf das nächste Level bringen kannst!

Better Business Podcast is designed for anyone in business who is looking for inspiration, motivation and ideas to do better. The host Alexei Kouleshov is passionate about business and runs several companies alongside his digital agency, Your Easy Web Solutions. With his expertise and passion in sales and marketing, Alexei provides direction to developing better business models, thus creating Positive Change. Alexei is based in Brisbane, Australia and is also a father of 3 children.
In this podcast, Alexei touched on essential aspects of business, interviewed experts in various fields, and touched on topics like goal setting, mindset and embracing change. Over the past 19 years, he has worked with businesses locally and internationally, helping grow businesses in digital marketing, sales and coaching.
If you realise your business needs work and can improve, Better Business podcast is for you.
Follow Alexei on:
Facebook: @kouleshovalexei
Twitter: @alexeikouleshov
Linkedin: @alexeikouleshov

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