Part 2 of The Visibility Shift series — Homeowners trust what others say about you more than what you say. In this episode, Spencer breaks down how to build third-party proof through reviews, local directories, partner mentions, and media features so you don’t get overlooked online.

📍 Want help building trust and visibility heading into 2026? Join us at the Builder Funnel Workshop this October:
🔗 builderfunnel.com/workshop

337 - The Visibility Shift - Part 2: The Power of Third-Party Proof

In this episode of AI Marketing for Remodelers and Builders, Spencer and Kai dive into the fast-changing world of AI-powered search and why showing up in these results is becoming critical for remodelers, builders, and home service pros.
They break down how tools like Google’s AI Mode, ChatGPT, and Perplexity are reshaping the way people find contractors, the rise of AI overviews and their impact on organic traffic, and real-world demos showing how AI search recommends local businesses.
You’ll also hear why content marketing, brand trust, and transparency matter more than ever, and get practical tips and free tools to check your visibility in AI search results.

338 - AI Marketing for Remodelers & Builder: Why Showing Up in AI Search Results Matter

Most of your website visitors aren't ready to book a call, they're just researching. Spencer breaks down a simpler, smarter approach to lead conversion that captures both ready buyers and long-term prospects. Learn how to nurture trust, stay top of mind, and turn researchers into future clients.

📍 Want help building a lead conversion and nurturing system? Join us at the Builder Funnel Workshop this October:
🔗 builderfunnel.com/workshop

339 - Stop Losing Leads: The 2 Paths Every Remodeler Website Needs

Part 3 of The Visibility Shift: 
You're likely sitting on a goldmine of content—and it's your past projects. This episode dives into how to turn finished work into visibility tools that attract more of your ideal clients. From project spotlights and client quotes to SEO-friendly formatting and consistent branding, small changes can make a big impact. Learn how to document what you're already doing and amplify it across your website and online platforms to build trust before the sales conversation even starts.

📍 Want to build a system that brings in better leads? Join us at the Builder Funnel Workshop this October:
🔗 builderfunnel.com/workshop

340 - The Visibility Shift - Part 3: You’re More Findable Than You Think

In this episode of AI Marketing for Remodelers and Builders, Kai and Spencer recap their experience at the Remodelers on the Rise Conference, highlighting how the building and remodeling industry is starting to embrace AI. They share insights from a live demo, audience reactions, and the growing adoption of tools like ChatGPT among remodelers.
They also break down the release of GPT-5, what’s new, what’s changed, and why it matters for everyday users. Whether you’re just starting to explore AI or looking to deepen your expertise, this episode delivers practical strategies, real-world examples, and a candid look at the future of AI in construction and marketing.

341 - Rise Recap + Why Right Now is the Best Time to Try Chat-GPT

Not all great leads look great at first glance. In this episode, hear how a “spammy” Facebook message turned into a six-figure project—and what it reveals about how remodelers should treat every inbound lead. You'll learn the difference between marketing-qualified and sales-qualified leads, why assumptions can cost you revenue, and how a repeatable follow-up process can prevent missed opportunities.

📍 Want to tighten up your sales and marketing systems before 2026? Join us at the Builder Funnel Workshop this October:
🔗 builderfunnel.com/workshop

342 - The Lead That Shouldn’t Have Closed—But Did

This is part one of a three-part series on Marketing Math Remodelers Ignore. Too many remodelers overestimate their ROI—by a lot. This episode breaks down how to calculate ROI correctly using gross margin, not total revenue, and why that distinction matters for smart marketing decisions. You'll learn how to track leads properly, avoid misleading data, and set up a system that actually helps you grow. If you’re investing in marketing without the right math, you could be flying blind.

📍 Want help building a profitable, trackable marketing system? Join us at the Builder Funnel Workshop this October:
🔗 builderfunnel.com/workshop

343 - Marketing Math Remodelers Ignore - Part 1: Your ROI Isn’t What You Think

Thinking about joining us for the Builder Funnel Workshop this October? In this episode, Spencer breaks down exactly what you can expect from the two-day event in Colorado Springs: from uncovering your biggest growth constraints to building a clear action plan for 2026. You’ll hear how the workshop goes beyond marketing to tackle sales, operations, hiring, and leadership, equipping you with the strategies to scale your remodeling business with confidence.
:point_right: Reserve your spot today at builderfunnel.com/workshop.

344 - The #1 Thing Holding Back Your Growth (And How to Fix It This October)

This is part two of our three-part Marketing Math Remodelers Ignore series on Builder Funnel Radio. Many remodelers obsess over lowering cost per lead—but the real question is: are you paying for leads or customers? In this episode, Spencer Powell breaks down why lead cost can be misleading, how to calculate your true cost to acquire a customer, and why ROI depends on focusing at the bottom of the funnel, not the top. If you’ve ever been tempted by cheap leads that don’t convert, this episode will help you reframe your marketing math so you can scale profitably.

346 - Marketing Math Remodelers Ignore - Part 2: Are You Paying for Leads or Customers?

In this episode, Kai Biami and Spencer Powell discuss the transformative impact of AI on the remodeling and building industries. They explore how AI is leveling the playing field, enabling individuals to create custom software without extensive technical knowledge. The conversation delves into the overwhelm caused by the abundance of AI tools, the importance of experimentation, and the evolving expectations of clients. They emphasize the need for remodelers and builders to adapt to these changes, embrace AI as a thought partner, and focus on creating unique content to stand out in a crowded market. The episode concludes with actionable takeaways for listeners to leverage AI effectively in their businesses.

347 - The Remodelers and Builders Who Are Going to Survive the AI Era

Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.

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