compSciMidtermAnswers.mp3

Feed Me Fashion – Episode 1
How Social Media Changed Who Gets to Be Seen in Fashion

Hosted by: Lily Prior
Music: Copyright-free music by Pixabay Music – “Vlog Music Beat Trailer Showreel Promo Background Intro Theme” 
Length: 6:20 mins

I’m Lily! a 20-year-old Marketing & PR student, small business owner, and fashion lover. In this episode, I explore how social media has completely reshaped the fashion industry. From the rise of micro-trends to the way small brands (like mine!) are growing entirely online, I unpack what’s changed, what’s working, and what we might be losing along the way.

What You’ll Hear:
Why Instagram and TikTok made fashion more accessible

The role of influencers and micro-influencers in trendsetting

How small brands grow through content, not catwalks

The double-edged sword of copy-paste trends

Behind the scenes of Lil’s Rentals growth online

Academic research and stats that back it all up


References & Resources
Ahmad et al. (2015) – Social Media as a Marketing Tool (SSRN)

Mohr (2013) – Luxury Branding in the Digital Age (Journal of Applied Business and Economics)

Chua & Seock (2020) – Brand Love and Engagement on Instagram (Journal of Interactive Advertising)

McCarthy (2013) – Social Media’s Influence on College Women’s Fashion Choices (University of Mississippi, eGrove)

Background music: “Vlog Music Beat Trailer Showreel Promo Background Intro Theme” – Pixabay Music (Link)


Social media hasn’t just changed the way we see fashion, it’s changed who we see in fashion.


Connect with Me
Lil’s Rentals: @lilsrentals on insta
Portfolio: lilypriormedia.wixsite.com/lily-prior-media

WELCOME TO FEED ME FASHION

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