When helping a municipality identify their brand, it’s not always about resident attraction. Sometimes, it’s about reminding residents of all the various amenities that can be found right outside their front door. Pulling that off is a two-part challenge. First comes the creative work of developing the identity of the brand, then comes the technical work of ensuring the brand’s visual identity and messaging are designed to remain consistent across different uses. In short, there’s a lot to consider when branding a city.

This week, we’re continuing our case study series by breaking down Redhead’s recent rebranding of the City of Trenton. Located 30 minutes southwest of Detroit, Trenton needed a new brand that better spoke to the city’s offerings: a location on the Detroit River, plenty of green spaces, and numerous options for outdoor recreation. Join us as we chat about the strategy behind this rebrand and dive into the creative and technical challenges of branding a city.

Read more on Trenton’s rebrand here: redhead.studio/studies/trenton

Case Study: City of Trenton Rebrand

In this case study video, we talk through how we changed the business model & added new product offerings, to create the largest Biomass company in the UK

Links mentioned in the show:
CJ Furey Ltd,  https://cjfurey.com/
Cape Acupuncture, https://www.cape-acupuncture.co.za/
West Lancashire Golf, https://www.westlancashiregolf.co.uk/
Micah Purnell Design Studio, https://micahpurnell.com/
Aristides Dallas Architects, https://aristidesdallas.gr/
Bayu Buana Travel, https://www.bayubuanatravel.com/
Head Interiors, https://headinteriors.com/
Scott Electrical, https://www.scott-electrical.com/
Palm Beach Resort, https://palmbeach-nosybe.com/
EDC Electrical Design, https://www.edc1973.com/

  

Visit our websites:
Wayne Fox The Business Reignitor™  www.wayne-fox.co.uk
The Enyaw Group  www.enyawgroup.com
Enyaw Capital  www.enyawcapital.com
Enyaw Property  www.enyawproperty.co.uk
—-----------------------------------------------------

Buy my books:
The Momentum Framework:  Grow Your Business & Dominate The Market In Any Economy
Ebook:  https://books2read.com/momentumframework
Paperback: https://www.amazon.co.uk/Momentum-Fra...

—------------------------------------------------------

Sustainable Community: A Framework For A Better Future
Ebook:  https://books2read.com/u/bP8gQr
Paperback: https://www.amazon.co.uk/Sustainable-...

—--------------------------------------------------

EXPAND: The 7 Fundamental Steps To Grow Your Business
Ebook: https://books2read.com/Expand
Paperback:
https://www.amazon.co.uk/EXPAND-Funda...

—------------------------------------------------

REDUCE:  211 Strategies To Reduce Your Real Estate Costs
Ebook:  https://books2read.com/u/mZdQrE
Paperback:
https://www.amazon.co.uk/REDUCE-Strat...

—-------------------------------------------------------------

SEED:  The 7 Fundamental Steps To Start Your Own Business
Ebook: https://books2read.com/SeedbyWayneFox
Paperback:
https://www.amazon.co.uk/SEED-Fundame...

—---------------------------------------------------------------
Join my VIP Club (it’s free):
https://docs.google.com/forms/d/e/1FA...
—---------------------------------------------------------------
The Business Reignitor Academy
https://www.wayne-fox.co.uk/business-...
—---------------------------------------------------------------

#businessreignitor #business #sustainability #propertydevelopment #businessturnaround #investment #licensing #businessgrowth #smallbusiness #businessowners #thebusinessreignitor #thebusinessreignitorshow #momentumframework #sustainablecommunity #waynefox #investor #jointventure #howtogrowyourbusiness #sustainablevillage #privatevillage #privatecity #villageresort #villagedeveloper #wellnessresort #wellnessdeveloper #resortdeveloper #expandbywaynefox #reducebywaynefox #seedbywaynefox #sustainablecommunitybywaynefox #momentumframeworkbywaynefox
#luxuryhomedeveloper #energydeveloper #author 
#cjfurey #construction #birmingham #capeacupuncture #wellness #capetown #southafrica #westlancashiregolf #hospitality #lancashire #micahpurnelldesignstudio #branding #graphicdesign #manchester #aristidesdallasarchitects #architecture #greece #bayubuanatravel #travelagent #indonesia #headinteriors #interiordesign #johannesburg #southafrica #scottelectrical #electricalcontractor #leeds #palmbeachresort #hotelresort #madagascar #edcelectricaldesign #mepconsultants #electricalengineers #georgia #usa #uk

The Business Reignitor Show - Case Study Project Biomass with Wayne Fox

In this video, we talk through redesigning the business model of the facilities management industry

Links mentioned in the show:
CJ Furey Ltd,  https://cjfurey.com/
Cape Acupuncture, https://www.cape-acupuncture.co.za/
West Lancashire Golf, https://www.westlancashiregolf.co.uk/
Micah Purnell Design Studio, https://micahpurnell.com/
Aristides Dallas Architects, https://aristidesdallas.gr/
Bayu Buana Travel, https://www.bayubuanatravel.com/
Head Interiors, https://headinteriors.com/
Scott Electrical, https://www.scott-electrical.com/
Palm Beach Resort, https://palmbeach-nosybe.com/
EDC Electrical Design, https://www.edc1973.com/

  

Visit our websites:
Wayne Fox The Business Reignitor™  www.wayne-fox.co.uk
The Enyaw Group  www.enyawgroup.com
Enyaw Capital  www.enyawcapital.com
Enyaw Property  www.enyawproperty.co.uk
—-----------------------------------------------------

Buy my books:
The Momentum Framework:  Grow Your Business & Dominate The Market In Any Economy
Ebook:  https://books2read.com/momentumframework
Paperback: https://www.amazon.co.uk/Momentum-Fra...

—------------------------------------------------------

Sustainable Community: A Framework For A Better Future
Ebook:  https://books2read.com/u/bP8gQr
Paperback: https://www.amazon.co.uk/Sustainable-...

—--------------------------------------------------

EXPAND: The 7 Fundamental Steps To Grow Your Business
Ebook: https://books2read.com/Expand
Paperback:
https://www.amazon.co.uk/EXPAND-Funda...

—------------------------------------------------

REDUCE:  211 Strategies To Reduce Your Real Estate Costs
Ebook:  https://books2read.com/u/mZdQrE
Paperback:
https://www.amazon.co.uk/REDUCE-Strat...

—-------------------------------------------------------------

SEED:  The 7 Fundamental Steps To Start Your Own Business
Ebook: https://books2read.com/SeedbyWayneFox
Paperback:
https://www.amazon.co.uk/SEED-Fundame...

—---------------------------------------------------------------
Join my VIP Club (it’s free):
https://docs.google.com/forms/d/e/1FA...
—---------------------------------------------------------------
The Business Reignitor Academy
https://www.wayne-fox.co.uk/business-...
—---------------------------------------------------------------

#businessreignitor #business #sustainability #propertydevelopment #businessturnaround #investment #licensing #businessgrowth #smallbusiness #businessowners #thebusinessreignitor #thebusinessreignitorshow #momentumframework #sustainablecommunity #waynefox #investor #jointventure #howtogrowyourbusiness #sustainablevillage #privatevillage #privatecity #villageresort #villagedeveloper #wellnessresort #wellnessdeveloper #resortdeveloper #expandbywaynefox #reducebywaynefox #seedbywaynefox #sustainablecommunitybywaynefox #momentumframeworkbywaynefox
#luxuryhomedeveloper #energydeveloper #author 
#cjfurey #construction #birmingham #capeacupuncture #wellness #capetown #southafrica #westlancashiregolf #hospitality #lancashire #micahpurnelldesignstudio #branding #graphicdesign #manchester #aristidesdallasarchitects #architecture #greece #bayubuanatravel #travelagent #indonesia #headinteriors #interiordesign #johannesburg #southafrica #scottelectrical #electricalcontractor #leeds #palmbeachresort #hotelresort #madagascar #edcelectricaldesign #mepconsultants #electricalengineers #georgia #usa #uk

The Business Reignitor Show - Case Study Project Tekserv with Wayne Fox

When it comes to video marketing, the key to maximizing reach and enhancing brand visibility is starting with a solid distribution strategy. Whether earned, owned, or paid, each channel requires a different approach to craft a video that resonates with a distinct audience.

Measuring the effectiveness of these strategies is crucial to ensuring that each video effort achieves its intended impact. In this week’s case study, Karen provides listeners with a peek behind the curtain of video production and walks us through Render’s strategies for successful video distribution.

Case Study: Render Video Distribution

We explore three real-life use cases of AI-powered virtual assistants to boost productivity. 
In the heavy machinery industry, AI assists with knowledge management by retrieving complex information from large documents. 
In the pharmaceutical sector, AI automates medicine orders and customer interactions. 
In manufacturing, AI aids predictive maintenance by analyzing sensor data and identifying equipment anomalies. 
Each case highlights how AI assistants enhance efficiency by combining large language models with data systems, leading to smarter decision-making and operations.

AI personal assistants: three real-life use cases

Rehan, the marketing head of Eury Industries, was riding high until a social media blunder almost derailed his company's reputation. In this episode of The Storytelling Marketer, sponsored by Marketing Gunda, we dive deep into the crisis that unfolded, the swift actions taken, and the valuable lessons learned. Discover how Rohan and his team navigated the social media storm, turning a potential disaster into a PR win. Learn about the importance of social media listening, crisis management, and authentic brand response. This episode is a must-watch for marketers looking to build resilient brands.

#TheStorytellingMarketer #MarketingGunda #CrisisManagement #SocialMediaCrisis #BrandReputation #SocialMediaMarketing #DigitalMarketing #CaseStudy #MarketingLessons #Business #Entrepreneurship #marketinggunda #marketingstrategy #brandbuilding

Episode 02 The Social Media Faux Pas New

Traveling across the country to collaborate with clients and bring their visions to life through expert storytelling and dynamic production? That’s Render Studios’s bread and butter.

That said, coordinating large-scale film projects across multiple locations is a process that goes far beyond capturing great footage alone. From managing remote location scouting and navigating local rules to maintaining a strong network of trusted producers and crew members, the success of any traveling production hinges on experience and careful preparation.

In this episode, Karen shares how Render manages remote location scouting, secures teams across the country, and stays at their best even when working in unfamiliar environments. It's a fascinating look at the talent, skill, and partnerships that make it all work.

Case Study: Filming Far and Wide with Render Studios

In this episode, Jen and Karen reflect on Redhead's 25-year path of growth and reinvention, from its beginnings as a small freelance graphic design business to a powerhouse of strategic brand consulting. They explore how the company has evolved while staying true to its core belief: that a strong, authentic brand identity is the foundation of success.

Redhead's story is one of adaptation, growth, and enduring commitment to the power of branding. For Redhead, a brand goes beyond visuals or slogans — it embodies an organization’s identity, values, and purpose, shaping how it connects with the world. Tune in as Jen shares lessons learned from 25 years of helping brands thrive.


Case Study: Redhead's 25th Anniversary

Dr. Deval Kartik, Senior Case Study Writer at HEC Paris in Doha, shares valuable insights from her research titled “Mastering the Case Study Method: Writing, Evaluating, and Driving Impact.”

Dr. Deval is an academic with two decades of multicultural teaching experience. Before transitioning to full-time academia, she spent a decade in education and training. Her strength lies in interdisciplinary learning, which she effectively integrates into the diverse courses she teaches. Drawing from methods such as Participatory Rural Appraisal, she applies research techniques to generate consumer insights. Additionally, her consulting experience allows her to incorporate design thinking into the brand communication sphere.

She encourages students to think differently and beyond conventional boundaries, enabling them to explore multiple approaches to problem-solving. This approach helps her facilitate subjects effortlessly across students from various disciplines and cultural backgrounds. Applied research is her passion, and she enjoys writing case studies published by The Case Centre. She is on the Regional Advisory Council of the Case Centre for the Middle East Region.

Dr. Deval earned an MBA in Marketing from the Institute of Management Development and Research, Pune, India, and completed a Ph.D. in Marketing at Anglia Ruskin University, Cambridge, UK. 

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Dr. Deval Kartik has generously shared profound insights from her research, “Mastering the Case Study Method: Writing, Evaluating, and Driving Impact,” during her appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

All content is © 2025. All rights reserved.

From Classroom to Boardroom: Dr. Deval Kartik on the Power of Case Study Method

Jennifer Cave was only 21, starting a new job with a clean slate, and finally, a little hope; until one night in a West Campus apartment, everything unraveled.
What started as friendship turned into obsession and ended in one of Austin’s most disturbing and unforgettable cases.

This week’s pour? The Sixth Street Spiral
Bourbon with a blood orange twist, because some connections don’t just break, they pull you under.

 

Got a drink in hand?
If you're listening with your favorite cocktail—or mixing up one of our featured pours—we want to see it.  Send your pics to crime.sippers@gmail.com and we might feature you on Instagram or Facebook. Bonus points for flair.

 

Don’t miss out on all things Deadly and Depraved.
Instagram: @deadlyanddepraved
Facebook: @deadlyanddepraved
Email: crime.sippers@gmail.com

 

Hosted by Karen McCullar (@realkmcco) and Paula Moore (@pauladescantmoore)
True crime with a cocktail twist. New episodes every other week.

The Jennifer Cave Case: When Promise Meets Obsession

Welcome to the exciting world of 'The Room Podcast', where we discuss all things marketing, every Friday. And guess what? The show is proudly sponsored by 'Marketing Gunda'.
 
Well, each episode is packed with valuable insights and tips on marketing, brand building, and business growth. RJ and his guests explore the challenges, trends, and opportunities in the ever-evolving marketing landscape.

Crime Sippers™, get ready for the pour.

True crime gets shaken—not stirred—with Karen McCullar and Paula Moore. Every other Tuesday, they serve up wild cases, signature cocktails with a splash of dark humor.

It’s bold, unfiltered, and just twisted enough to become your new favorite bad habit.

Pour one. Press play. Let’s get depraved.

Welcome to Business Talk, your go-to podcast for the latest trends, insights, and thought-provoking discussions in the business world. Whether you're a business professional, entrepreneur, researcher, or academic, our episodes will challenge you to rethink conventional wisdom and inspire actionable ideas.

Brought to you by Global Management Consultancy, we are committed to driving innovation and excellence in the business community. All content Copyrighted 2024 by Global Management Consultancy.

For more information about our past and upcoming podcasts, please click here:https://www.deepakbbhatt.com/businesstalk

Hi. Jen Estill and Karen Stefl here. In The Speak Easy Podcast, we share years of expertise in marketing, branding, video production, strategy—not to mention management, employee development, mentoring, sales, creativity, maintaining life balance, managing money, and.. you get the idea. It takes a lot to keep a couple of creative studios thriving. 

We developed this podcast after years of "how do you..." boss lady conversations. It was clear that if we were both in such similar places with regard to business growth, and personal growth, and work/life/motherhood/bossland balance, then other women may be, too. We'd been sharing confessions over cocktails for quite a while—solving problems, asking for advice, and whispering the secret fears and disappointments that successful women are never supposed to have. (You've had those, right? It's not just us?)

Thus, Speak Easy was born. Our goal and our promise is to speak with honesty about the challenges that experienced women in the creative industry face. To create a community where we can support one another and abandon the mantra that we put on a good face and make it look like we have it all together, even when we don't. You can expect honesty, complete vulnerability and even a good laugh.

And cocktails. You can expect cocktails.

New tracks tagged #casestudy