In this episode of Shift Happens, host Jeff Edwards sits down with Emma Carpenter, SVP of Recurring Revenue Acceleration at Cisco. From her global journey across Avaya, Palo Alto, and now Cisco, Emma shares how partners are the key to unlocking customer value in a recurring revenue world.
They dive into:
•	Why transformation—not disruption—is the mindset shift we need
•	How Cisco is enabling partners through the Customer Value Journey
•	What the Cisco 360 Partner Program means for long-term success
If you're navigating Cisco's partner landscape or driving outcomes for your customers, this episode delivers the clarity and energy to keep moving forward.

Shift Happens - Episode 9: Customer First, Partner Always: Cisco’s Roadmap to Value

In this episode of Shift Happens, host Jeff Edwards sits down with Stephen Tessitore, Cisco’s Global VP of Partner Marketing, to explore the “accidental” yet ambitious journey from sales to leading global partner marketing. Stephen shares how today’s marketing is being reshaped by AI, hyper-personalization, and brand differentiation — and why the Cisco 360 Partner Program represents the biggest shift (and opportunity) in partner programs in 20+ years.
From building authentic brands to balancing AI efficiency with human connection, this conversation offers practical insights for partners navigating change and rethinking their value in the market.

Shift Happens - Episode 10: AI, Authenticity, and the Biggest Partner Shift in 20 Years

Ready to rethink everything you thought you knew about distribution? 🤔📦 it's AI, security, scale, and the secret sauce behind partner success.
In this episode, Jeff Edwards sits down with John Brookbank, VP of Partner Sales for Americas Distribution at Cisco, to talk career curveballs ⚾, the evolution of Cisco 360 🔄, and why distribution might just be the OG "large language model" for partners.
👊 From landscaping to leading, from Avaya to Cisco, John's journey is packed with insights, leadership lessons, and one very real superpower: aligning people to execute big visions.
💡 Listen in for:
•	The biggest myths about distribution (and the truth behind them)
•	How AI + security open massive opportunities for partners
•	Why execution is everything ("a vision without execution is a hallucination")
👉 Grab your coffee ☕, hit play ▶️, and let's make shift happen!


Shift Happens - Episode 12: AI, Security & Scale: Why Distribution Is Cisco’s Secret Weapon

The Cisco Podcast Network is a collective of podcasts from across Cisco spanning technology to culture and everything in between. Hear from Cisco customers, partners, and Cisco insiders on the topics that matter most to you. Email us with your feedback and suggestions. Discover your favorite playlists today!

New tracks tagged #cisco360partnerprogram