In this episode of Shift Happens, Jeff Edwards sits down with Brett Harrison, Director of Global Partner Go-To-Market Strategy for Collaboration at Cisco. From flying planes to driving partner success, Brett brings his strategic storytelling superpower to a packed conversation on the evolution of hybrid work, the AI-powered digital front door, and why interoperability is no longer optional.
They dig into:
• Market trends shaping collaboration and customer experience
• How AI is transforming contact centers and redefining brand interactions
• The power of Cisco’s 360 Partner Program and Partner Value Index
• Why “every customer is now a Cisco opportunity”
Whether you're a partner, customer, or Cisco team member—this episode delivers clear, actionable insights to help you grow your collaboration practice and elevate your brand.
👉 Tune in, take notes, and get ready to scale what sticks.


Shift Happens - Episode 7: Make it Simple, Scalable & Sticky - with Brett Harrison

In this episode of Shift Happens, host Jeff Edwards sits down with Emma Carpenter, SVP of Recurring Revenue Acceleration at Cisco. From her global journey across Avaya, Palo Alto, and now Cisco, Emma shares how partners are the key to unlocking customer value in a recurring revenue world.
They dive into:
•	Why transformation—not disruption—is the mindset shift we need
•	How Cisco is enabling partners through the Customer Value Journey
•	What the Cisco 360 Partner Program means for long-term success
If you're navigating Cisco's partner landscape or driving outcomes for your customers, this episode delivers the clarity and energy to keep moving forward.

Shift Happens - Episode 9: Customer First, Partner Always: Cisco’s Roadmap to Value

In this episode of Shift Happens, host Jeff Edwards sits down with Stephen Tessitore, Cisco’s Global VP of Partner Marketing, to explore the “accidental” yet ambitious journey from sales to leading global partner marketing. Stephen shares how today’s marketing is being reshaped by AI, hyper-personalization, and brand differentiation — and why the Cisco 360 Partner Program represents the biggest shift (and opportunity) in partner programs in 20+ years.
From building authentic brands to balancing AI efficiency with human connection, this conversation offers practical insights for partners navigating change and rethinking their value in the market.

Shift Happens - Episode 10: AI, Authenticity, and the Biggest Partner Shift in 20 Years

AI isn’t just buzz — it’s about to unleash 2,142 zettabytes of data (yep, that’s all the sand on all the beaches… times 2,142 🌊).

In this episode of Shift Happens, I sit down with Cassie Roach, Cisco’s Global VP of Cloud & AI Infrastructure Partner Sales, to unpack what this wave means for partners and how to ride it.

We cover:
⚡ From “proof of concept” AI to real, enterprise-scale deployment
🔐 Why trust + infrastructure = the foundation for AI adoption
💰 The $43B network refresh nobody should sleep on
🚀 How the Cisco 360 Partner Program helps partners stand out and own the moment

If you’re a partner, seller, or just trying to make sense of the AI gold rush — this one’s for you.

👉 Tap play and let’s make shift happen.

Shift Happens-Ep 11: From Buzz to Billions How AI + Cisco 360 Program Are Changing Everything

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