Having been long-time admirers of one another from afar, Hell Yeah and Michele Mininni finally come together for Pop Archetypes. It is a multifaceted debut album that collides broken beats, worldly rhythms, jazz, eastern melodies, live drums and much more into one thrilling 15-track opus that arrives on May 31st.

Italian artist Mininni has always had a leftfield take on electronic music and imbued it with rhythms, melodies and instruments from around the globe. He has released it on cult labels like R&S, Optimo Trax, Internasjonal and Curle Recordings but has saved his magnificent debut album for Hell Yeah. It is much more than a collection of sounds he has already explored and instead finds him heading off into all new territory without losing his signature sense of inventive and beguiling rhythm and melody. It is a multicultural journey that takes in heterogeneous styles and diverse influences but distills them all into one cohesive album with its own unique storyline.

Says Mininni of the record, "I wanted each track to be like pieces of a unique, multifaceted picture, like walking through train cars or progressing through the levels of a video game, all filtered through my own vision and concentrated into 36 minutes. I wanted a pop album rooted in the extraordinary richness of popular music and projected into the future, a continuum where pieces communicate with each other and are received by the ears in symbiotic balance."

Despite that concept, the album is a spontaneous listen full of surprises, left turns and original ideas that all hold together in thrilling fashion. It kicks off with the tumbling jazz drums and swirling synths of 'Spinning Around Cotton Candy', takes in mellifluous melodic layers and broken beats on 'Golden Room' and 'Slipped Air' casts you adrift amongst gorgeous piano keys and refracted vocals on the suspensory 'Vertigo'. There are jungle interludes with Eastern string melodies like 'Bangkok Tempo', lavish fusions of organic and synthetic sounds on 'Kundalini' and more charming Far Eastern rhythms on 'Muting Cat'. 'Congoflash' brings electrifying cosmic rays to busy hand drum patterns, 'The Magic Of Synesthesia' combines dark amen breaks and bright and uplifting flutes while 'Carousel Of Tears' douses you in watery melodies and celestial pads that awaken the soul.

Pop Archetypes is an adventurous work packed with meticulous and infinite details but all with an overarching narrative that makes it far more than the sum of its parts.

GILLES PETERSON
www.bbc.co.uk/sounds/play/m001yyxg

DAMIAN LAZARUS/ CROSSTOWN REBELS
Really nice album!!

SEAN JOHNSTON/ A LOVE FROM OUTER SPACE
Absolutely love this.

JAYE WARD/ RINSE FM
Ahhh wicked big fan of his R&S output… the lp sounds totally epic, really into vertigo, urban voodoo, Congo flash & wet market. But the whole LP is definitely going to get rinsed. Propels left field and beautiful!

MAX ESSA
What an astonishing collection of music! An incredible release.

FRANCOIS K/ BODY & SOUL
Love this.

AME (Innervisions)
Great Album

Pop Archetypes

Bandcamp

Michele Mininni - Vertigo

"If you didn't know, Hell Yeah is the Italian label hell-bent on releasing the best modern disco(ish) you can find. Sometimes it's blissed out and Balearic, sometimes it's squelchy and down-right weird and sometimes it's the sort of elongated, tribal stuff that works dancefloors into a salacious frenzy" (Kristan J Caryl - DJ MAG January 2014)


Hell Yeah Recordings, a descendent of leading Italian dance label Mantra Vibes is an Italian-based electronic music label active since 2006. Releasing from Ferrara, Bologna, and Amsterdam and led by Marco Gallerani “peeDoo” (A&R), the label bases its philosophy on a diversity of artists and recording experiences tied together by a common vision of what defines quality progressive recording. 

With a sound as diverse as the artists it represents, Hell Yeah does not limit itself to the constraints of genre but packs a complex palette of sounds ranging from techno to minimal-nu-rave to electro-funk and tech house.  Artists as varied as Radio Slave, Santos, Umek, Oliver Koletzki, Congorock, 3iO, Crimea X and the mighty Balearic Gabba Sound System have helped establish Hell Yeah’s eclectic sound, a distinct take on party music loaded with a sonic Balearic feel good vibe that has made press around the world hail Hell Yeah as a label to watch, always

Hell Yeah aims to build upon its current reputation as a leading Italian Electronic Music play, overseeing the release of a series of progressive productions that straddle genres, defy conventions and blur barriers between listening and dance music. Stemming from Hell Yeah’s initial graphic identity formed by Neverending’s Rocco “the Boghe” Pezzella, new mind-bending web and label artworks from Italian artist Andrea Amaducci and the Berlin-based Ice Cream For Free collective promises complete visual as well as aural stimulation.

info/bookings: 
marco@pplayground.com

New tracks tagged #classic in the making