Market research is evolving, and consumer insights teams are at a crossroads. For decades, human panels have been the go-to solution for understanding consumer behavior. But now, synthetic panels and AI-generated data are stepping in to challenge the status quo. What does this mean for market researchers? 


Synthetic Panels vs. Human Panels: Which Is Smarter, Faster?

Let's peer into the world of market research studies, from local ice cream shops to Fortune 500s. Discover the shared challenges, outdated processes, and strategies companies use to make smarter, data-driven decisions.

Research Studies: Ice Cream Shops to Fortune 500s

Tech entrepreneur, market and consumer insights.

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