Let’s talk about how synthetic data and AI agents revolutionizing consumer insights, offering faster, cheaper, and smarter alternatives to traditional methods—plus, what’s next for businesses adopting them.


Future of Insights: AI + Data

Market research is evolving, and consumer insights teams are at a crossroads. For decades, human panels have been the go-to solution for understanding consumer behavior. But now, synthetic panels and AI-generated data are stepping in to challenge the status quo. What does this mean for market researchers? 


Synthetic Panels vs. Human Panels: Which Is Smarter, Faster?

Tech entrepreneur, market and consumer insights.

New tracks tagged #consumer analytics