This is a discussion about C3Centricity's 2024 CPG blog post roundup. It highlights the most popular articles on consumer centricity. 
The top ten posts cover various aspects, including strategic change management, emotional intelligence in business, consumer delight, insight development, and measuring consumer experience. 
Several articles also address challenges of implementing consumer-first strategies and developing effective mission statements. 
In conclusion, the 2024 Top 10 CPG blog collection emphasises the importance of a consumer-focused approach for business success.



Top 10 CPG Blog Posts on Customer Centricity for 2024

The discussion argues that inclusive innovation is a system, not a department, and that many organizations are hindered by overlooking their mid-level managers. These managers should be appreciated as crucial for translating strategy into action and for possessing vital insights from both the C-suite and the front lines. Excluding them from innovation processes leads to stalled initiatives, lost insights, and leadership drain. True inclusive innovation involves not only who is within the company but also innovating for and with consumers, with mid-level managers playing a key role due to their proximity to both. In conclusion the discussion suggests that changing this requires a mindset shift, structural adjustments, and cultural reinforcement to include and value the perspectives of mid-level leadership.

Mid-Level Managers Drive Inclusive Innovation

The discussion this week is on the latest blog post on C3Centricity "Unlocking CPG Growth: Conquering Process Paralysis with QC2™." 
It diagnoses a critical issue for mid-sized CPG brands: process paralysis, identifying it as an internal barrier to innovation and growth. 
It explains how this paralysis manifests through excessive approval steps and a disconnect from rapid consumer expectations, leading to missed opportunities. 
The experts then introduce the QC2™ framework (Quantum Customer Centricity) as a solution, highlighting its four orbits - Company, Consumer, Brand, and Process - to pinpoint and address inertia. 
It concludes by offering some simple, actionable steps for mid-level leaders to implement QC2™, providing a case study and concrete recommendations to foster agility and accelerate market responsiveness.



Process Paralysis in CPG

The discussion about the latest C3Centricity blog post, "The Future of CPG: 2026 Consumer Trends," outlines four critical non-negotiables that will define consumer packaged goods by 2026: experience over product, transparency as a trust multiplier, personalization at scale, and sustainability fused with functional wellness. The article emphasizes that brands must adapt to these expectations to maintain loyalty and growth, as consumers increasingly prioritize values like trust and individual relevance. It introduces the QC2™ (Quantum Customer Centricity) and CATSIGHT™ frameworks as strategic tools to help CPG executives shift from reactive guesswork to proactive, consumer-centric leadership. Ultimately, the article argues that success in the future CPG landscape will hinge on a deep understanding of consumer needs and the authentic integration of these four core values into brand strategy.

The Future of CPG: 2026 Consumer Trends for Loyalty and Growth

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé

New tracks tagged #consumer centricity