As consumers become more informed and discerning, the demand for brand transparency is intensifying, especially in the Consumer Packaged Goods (CPG) industry.

People want to understand where their products come from, how they are made, and whether the practices behind them align with their personal values.


This shift is pushing CPG companies to rethink how they manage and communicate their supply chains, transforming brand transparency into a strategic imperative.

However, this transformation isn’t just a matter of compliance or ethical responsibility—it’s also about enhancing the customer experience.

In a world where trust is increasingly hard to earn, brands that offer clear, detailed insights into their supply chains stand to build deeper loyalty and gain a competitive edge.

Transparency can no longer be viewed as a back-end operational detail; it’s becoming a vital part of how customers engage with and perceive a brand.

Unlocking Customer Loyalty and Trust with Supply Chain and Brand Transparency

Supply Chain Transparency  Building Customer Loyalty And Trust

This podcast presents seven lessons on customer experience excellence learned from the author's personal healthcare experience. 

Each lesson, illustrated by a hospital scenario, is then applied to business practices, supported by statistics and research from sources like Salesforce, Bain & Company, PwC, Harvard Business Review, and McKinsey. 

The core message emphasises prioritising customer needs at every stage, from initial contact to post-service follow-up, to foster loyalty and boost profitability. 

Denyse concludes by offering a FREE business process audit to help companies implement these principles.

7 Lessons In Customer Experience Excellence

Building customer trust and loyalty is crucial for business success. 

This episode explains that trust, based on reliability, transparency, and integrity, precedes loyalty. 

It emphasises the importance of consistent, high-quality experiences, open communication, and personalised interactions to foster trust. 

The text also highlights the value of actively addressing customer feedback and cultivating a customer-centric culture. 

The discussion concludes that prioritising these elements leads to stronger customer relationships, increased retention, and sustainable business growth.

Building Customer Trust And Loyalty

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé

New tracks tagged #consumer-centricity