<p>Find More Episodes on PCA Overdrive https://www.pcaoverdrive.org/contractor-evolution

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<p>Our guest on the show today is globally renowned speaker and consultant: Marcus Sheridan.  Author of They Ask, You Answer and The Visual Sale.

Selling Through A Downturn: Contractor Evolution

Welcome to "AI with Shaily," hosted by Shailendra Kumar, a knowledgeable and engaging male presenter who takes listeners on an insightful journey through the dynamic world of artificial intelligence. 🎙️🤖

In this episode, Shailendra dives into the exciting capabilities of Amazon Bedrock, a cutting-edge AI platform designed to revolutionize marketing strategies. Imagine launching a product campaign and having a powerful AI tool that acts like a crystal ball 🔮—not only revealing how customers truly feel through real-time sentiment analysis but also helping marketers fine-tune their content before it even reaches the audience. This is exactly what Amazon Bedrock offers: a fusion of generative AI and large language models that serve as an all-in-one assistant, combining the skills of data scientists, content creators, and trend analysts working nonstop. 📊✨

Shailendra highlights how Bedrock processes vast amounts of social media data to gauge public opinion instantly, allowing brands to detect positive trends or emerging concerns before they escalate. Beyond listening, the platform empowers marketers to create highly targeted content tailored to various platforms and audiences, speeding up creativity while ensuring messages resonate deeply. It even predicts campaign effectiveness by analyzing past sentiment and other key signals, transforming marketing from guesswork into a precise, data-driven science. 🎯📈

One standout feature Shailendra points out is the integration with partner solutions like Amplitude AI Agents, which use Bedrock to analyze user behavior on websites or apps in real-time. This helps identify friction points that might deter customers and provides actionable recommendations to enhance user experience and personalize engagement. 🖥️🔍

Moreover, Amazon Bedrock’s ability to process multimodal data—videos, audio, slide decks—offers marketers a comprehensive 360-degree view of campaign performance, breaking down barriers between different content types for richer insights. 🎥🎧📊

Drawing from his extensive AI experience, Shailendra emphasizes how this shift toward proactive, AI-driven marketing strategies is transformative, enabling businesses to anticipate customer needs rather than just react. He encourages marketers and business leaders to start small, such as experimenting with sentiment analysis on social channels, to gain quick wins and build confidence before scaling up AI adoption. 🚀💡

To spark reflection, Shailendra poses a thought-provoking question about balancing AI’s predictive power with human creativity and intuition in marketing—a perfect blend of technology and the human touch. 🤔💭

He wraps up the episode with a memorable quote: “The best marketing doesn’t feel like marketing,” suggesting that with AI like Amazon Bedrock, the future may hold marketing that feels more like authentic conversation than traditional advertising. 🗣️❤️

Listeners are invited to subscribe on YouTube, follow Shailendra on Twitter and LinkedIn, read his articles on Medium, and share their thoughts on AI in marketing. The episode is packed with valuable insights, practical tips, and a friendly, conversational tone that makes complex AI concepts accessible and exciting. 🎧👍

In summary, Shailendra Kumar, aka Shaily, offers a compelling look at how Amazon Bedrock is set to transform marketing by combining AI-driven sentiment analysis, content generation, user behavior analytics, and multimodal data processing—helping marketers create smarter, more effective campaigns that truly connect with their audiences. 🌟📢

Amazon Bedrock: Revolutionizing Marketing with AI-Driven Insights and Content

Unlock the secrets of data mastery with Shailendra, a 27-year veteran in AI, ML, and Data Science, driving AU$ 6 Billion in transformative value. As the author of 'Making Money out of Data,' their strategies redefine digital success. With expertise honed at IBM and Accenture, they drive innovation and data monetization. Explore how loyalty programs like Flybuys and Everyday Rewards revolutionize business—connect with Shaily today.

Podcast produced by the Painting Contractors Association (PCA). 

Join PCA as we interview industry experts on how to build stronger businesses.

Founded in 1884, PCA is the only national trade association dedicated to the success of painting contractors through ethics, education and excellence. Today, PCA is recognized and supported by many industry manufacturers and suppliers as the premier organization committed to helping professional painting contractors improve their business.

New tracks tagged #content generation