Writer is an enterprise-grade generative AI platform built for the needs of companies and teams. Unlike other AI products, Writer’s training happens securely on a company’s own provided data — their best-performing blog posts, landing pages, ppc ads, email, and LinkedIn and Twitter social — and their style and brand guidelines. The result is content that’s consistent and on-brand, whether the initial text came from humans or from AI.

Rochelle Fisher is Director of Knowledge and Technical Writing at SentinelOne, a security company that has revolutionized endpoint protection with an AI-powered approach. This is the story of how Rochelle architected a content strategy on the pillars of quality, global-readiness, and teamwork — using Writer to support all three of her strategy pillars.

Read the customer story here:
https://writer.com/blog/sentinelone-customer-story/?utm_source=soundcloud&utm_medium=referral&utm_campaign=customer-story

Customer Story: Rochelle Fisher of SentinelOne

Keyword cannibalization in SEO refers to a situation where multiple pages on a website target the same keyword or phrase. This can lead to confusion for search engines and for users, as it is unclear which page is the most relevant and authoritative for that particular keyword.
https://www.janbaskdigitaldesign.com/blogs/keyword-cannibalization-in-seo/

Keyword Cannibalization In SEO

Erica Jorgensen is one of Rosenfeld Media’s newest authors with the publication of her book, Strategic Content Design: Tools and Research Techniques for Better UX. ( https://rosenfeldmedia.com/books/strategic-content-design/ ) With a background in journalism, her book draws on her experiences as a content designer with  the likes of Chewy, Microsoft, Slack, Amazon, Starbucks, Nordstrom, and Expedia. 

Erica’s book is a toolkit of research techniques for anyone struggling to create content that makes an impact. Not all companies have dedicated research budgets or teams, yet research can save us from redos and yield more targeted, effective content. 

Without research, you may be flying blind without even realizing it. We assume the words and phrases on our websites and apps are effective, and a little due diligence can confirm those assumptions or enlighten us about something that was previously completely outside our awareness. 

Erica warns us to be prepared because content research will open proverbial cans of worms. False assumptions will be exposed, and what you learn may take your work in unexpected directions. Oftentimes, the whole company will need to get on board when language has to be changed or cleaned up. 

In a nutshell, content research will expose problems. But it will help you make progress, and the payoff is worth it.  


What you’ll learn from this episode:
 • About Erica’s career journey in content design
 • Case study: The impact of one company’s confusing language, and how content research came to the rescue
 • How to incorporate content research into non-research roles
 • How to prioritize and strategize content research
 • How to harness content audits to highlight what needs attention
 • Why it’s important to present your team’s work in the most flattering light possible

Erica Jorgensen on Tools and Techniques for Testing your Content

Writer is an enterprise-grade generative AI platform built for the needs of companies and teams. Unlike other AI products, Writer’s training happens securely on a company’s own provided data — their best-performing blog posts, landing pages, ppc ads, email, and LinkedIn and Twitter social — and their style and brand guidelines. The result is content that’s consistent and on-brand, whether the initial text came from humans or from AI.

Jonathon Colman is the Sr. Design Manager and  Content Design practice co-lead at HubSpot, where he leads, develops, and grows a global team of content designers building Sales Hub, Service Hub, and Commerce products.

Read the customer story here:
https://writer.com/blog/hubspot-customer-story/?utm_source=soundcloud&utm_medium=referral&utm_campaign=customer-story

Customer Story: Jonathon Colman of HubSpot

De afgelopen jaren is het belang van content marketing in verschillende sectoren steeds duidelijker geworden. Het is niet langer iets voor alleen B2C bedrijven die een relatie met hun klanten willen opbouwen. Ook B2B bedrijven zijn zich bewust geworden van de enorme voordelen van content marketing, die verder gaan dan alleen het genereren van leads. Dit heeft ervoor gezorgd dat er B2B content marketing strategieën zijn ontstaan.

Lees hier het artikel: https://www.invalshoek.nl/blog/b2b-content-strategie/

Een B2B content strategie ontwikkelen

Discover the secrets of strategically placing keywords, optimizing without compromising user experience, and ensuring your content is both search engine-friendly and engaging for your readers. Learn how to maintain a high standard while focusing on SEO, and understand the importance of tailoring your content to meet your audience's needs. Join Sarah on this SEO journey where keywords act as the compass, and content is the captivating journey your audience embarks upon.

Mastering SEO Content: Balancing Keywords and Quality

If you’re a YouTuber, there is an excellent chance that when you publish your last video or all the videos before those, you’re thinking, Please let this go viral content.
For more info,you can visit: www.ytanalytica.com

Viral Content: Optimize Yout Youtube Channel

Modern content projects get the best results when content strategy and conceptual meaning are considered together, and the results can really shine when long-time collaborators do the work.

Ilse Jonker and Joyce van Aalten are independent consultants who have teamed up on many content projects over the past dozen years.

Ilse focuses on content strategy and structure, and Joyce focuses on taxonomy and semantics. Together they build the scaffolding the supports their clients' content operations.

https://ellessmedia.com/csi/ilse-and-joyce/

Content Strategy Insights

Ilse Jonker and Joyce van Aalten: Content Structure and Meaning - 199

To enhance your affiliate marketing content, use storytelling to build trust and connect emotionally with your audience. Optimize for search engines with relevant keywords to attract organic traffic. Incorporate visual content like images and videos to boost engagement and conversions. Establish credibility through social proof with testimonials and endorsements. Create urgency with limited-time offers to encourage immediate action. Provide comprehensive content that answers common questions and positions you as an authority. Finally, personalize recommendations based on audience segments for greater relevance. Implementing these strategies will help drive sales effectively.

7 Powerful Strategies To Enhance Your Affiliate Marketing Content

Welcome to the first episode of Discussing Stupid Season 2, where your host Virgil Carroll, along with Chad and Cole from High Monkey, dive into the importance of inclusive design. In this episode, they focus on the often overlooked but crucial aspect of alt text for images.

Virgil, Chad, and Cole discuss the significance of alt text in creating an inclusive digital experience. They emphasize that alt text is not merely about ticking boxes for WCAG or ADA compliance. Instead, it plays a crucial role in enhancing accessibility and inclusivity for individuals who rely on screen readers. The discussion covers the various types of images—decorative, practical, and informative—and offers insights on how to accurately describe them to improve the digital experience for everyone.

The episode also explores the limitations of relying solely on AI to generate alt text, underscoring the importance of human-crafted, meaningful descriptions that can profoundly impact users who depend on assistive technologies. Furthermore, the team shares practical tips on integrating inclusive design practices into your content creation process, ensuring that your digital content is accessible and understandable to all users.

Throughout the episode, you'll gain valuable knowledge on how to implement best practices for alt text and learn why it's essential to consider inclusivity at every stage of your content lifecycle. By the end of the discussion, you'll be equipped with the tools and insights needed to make your digital content more accessible and inclusive.

Join us every two weeks for new episodes, and don’t forget to like, review, and subscribe on your favorite podcast platform. For more resources and updates, visit www.discussingstupid.com.


LINKS

Tools mentioned:
Wave: https://wave.webaim.org/
Lighthouse: https://developer.chrome.com/docs/lighthouse/overview/

Alt text examples from the episode: https://www.discussingstupid.com/p/episode-1-alt-text-examples/

Resources from the Web Accessibility Initiative:
Decorative images: https://www.w3.org/WAI/tutorials/images/decorative/
Informative images: https://www.w3.org/WAI/tutorials/images/informative/
Tips and Tricks: https://www.w3.org/WAI/tutorials/images/tips/

Subscribe for email updates on our website:
https://www.discussingstupid.com/

Your poorly written alt text doesn't go unnoticed...

Discover storytelling techniques to create engaging, memorable content that builds emotional connections and resonates with your audience every time. Read more!

Master Storytelling Techniques to Engage Your Audience

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In this episode of the Grownlearn Podcast, Zorina Dimitrova speaks with Ben Albert, entrepreneur, podcaster, and founder of Balbert Marketing, about turning challenges into opportunities. Ben shares his journey from corporate sales to entrepreneurship, detailing how podcasting became a strategic tool for networking and lead generation.

Key topics include:

    How to build a business by leveraging relationships

    The role of podcasting in strategic business development

    The mindset shifts necessary for scaling a company

    Practical insights on creating value and generating leads through content

This episode is ideal for entrepreneurs, business owners, and professionals looking for practical growth strategies. Ben's website: http://www.realbusinessconnections.com/
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About Grownlearn:
Welcome to GrowNLearn, where innovation meets expertise in business growth, business transformation, and leadership development. We empower entrepreneurs and business leaders with data-driven insights and tailored strategies that drive success. Whether you’re looking to scale your business, develop a success mindset, or learn how to grow a startup, GrowNLearn is your trusted partner in navigating today’s competitive market. 

Website: https://grownlearn.org/
Podcast Page: https://grownlearn.onpodium.com/
Apple Podcast/i-tunes: https://podcasts.apple.com/at/podcast/grownlearn/id1515759956
Soundcloud: https://soundcloud.com/grownlearn
Spotify: https://open.spotify.com/show/1bUIDGbSQl4BlHeNeeJfva

Follow Us on Social Media: 
Linkedin Page: https://www.linkedin.com/company/grownlearn
X.com: https://x.com/grownlearn1729
TikTok: https://www.tiktok.com/@healnlearn_grownlearn
IG: https://www.instagram.com/healnlearn_grownlearn/
HealnLearn Channel - Success Mindset: /@healnlearnLinkedIn: /grownlearn X (Twitter): https://x.com/grownlearn1729 TikTok: /healnlearn_grownlearn Instagram: /healnlearn_grownlearn 
HealnLearn Channel - Success Mindset: /@healnlearn 

Additional Resources FREE LinkedIn Profile Audit: 👉 https://ps.linkedvanow.com/r5wgf 
AI-Powered Lead Generation: Create a constant inflow of qualified leads with our advanced AI tools paired with expert human lead nurturing: 👉 https://ps.linkedvanow.com/tjnia9mrkt85

Chapters & Timestamps:
00:01:30 – 00:06:05 | Ben's Journey to Personal Growth
00:06:06 – 00:09:30 | The Pivot to Entrepreneurship
00:09:31 – 00:13:25 | Podcast Growth & Business Evolution
00:13:26 – 00:15:27 | Relationship-Based Business Growth
00:15:28 – 00:19:14 | Podcasting as a Lead Generation Strategy
00:19:15 – 00:21:30 | Community & Peer Support in Entrepreneurship
00:21:31 – 00:25:00 | Mindset, Habits & Overcoming Challenges

Podcasting for Profit & Lead Generation – Ben Albert’s Strategy

Lou Rosenfeld talks with a LOT of brilliant, interesting changemakers in the UX world and beyond. Subscribe to the Rosenfeld Media podcast for a bird's eye view into what shifts UX faces, and how individuals and teams can respond in ways that drive success.

"JanBask Digital Design is a dynamic and creative digital agency that specializes in delivering top-notch design solutions for businesses. With a team of experienced designers and developers, JanBask Digital Design provides a range of services including website design, branding, graphic design, and digital marketing.

Goodman Lantern provides content that helps you increase subscriptions and grow faster. We help our clients to establish a strong brand identity, enabling them to build trust, create engagement, sell better, and grow their business faster.

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Goodman Lantern provides native English content writing services that help businesses sell better and grow faster.
Our writing team consists of native English speakers with highly sought-after skill sets, including marketing, branding, SEO, and social media.
We help our clients to establish a recognisable brand and develop content that will help them to influence their audience, make sales, and create brand awareness. Our tech team is backed by experience in full-stack software development, helping businesses enhance their marketing capabilities.


Goodman Lantern provides native English content writing and software development services that help businesses sell better and grow faster.

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Insights gleaned from interviews with experts across digital practice: ontology engineering, semantic tech, knowledge graphs, content strategy, content design, UX writing, information architecture, AI, machine learning, and more.

Invalshoek is een baanbrekend online marketing bureau in Amsterdam. We helpen B2B bedrijven bij het oplossen van complexe problemen en het verslaan van de concurrentie. Dit doen wij door online marketing, online adverteren en CRM campagnes te ontwikkelen en uit te voeren die zorgen voor meer leads van hoge kwaliteit – leads die sneller klant worden.

Bezoek onze website: https://www.invalshoek.nl

Discussing Stupid returns to the airwaves to transform digital facepalms into teachable moments—all in the time it takes to enjoy your coffee break! Sponsored by High Monkey, this podcast dives into ‘stupid’ practices across websites and Microsoft collaboration tools, among other digital realms. 

Our "byte-sized" bi-weekly episodes are packed with expert insights and a healthy dose of humor. Discussions focus on five key areas: Business Process & Collaboration, UX/IA, Inclusive Design, Content & Search, and Performance & SEO. 

Join us and let’s start making the digital world a bit less stupid, one episode at a time.

Grownlearn is a dynamic and insightful podcast that delves deep into the world of business model transformation. Hosted by seasoned professionals with a passion for innovation, the podcast features engaging interviews with the foremost experts in the field. Each episode invites listeners to explore the strategies, challenges, and successes of businesses that have undergone significant transformations. From disruptive startups to established enterprises, Grownlearn provides a platform for the best minds in the industry to share their experiences, insights, and lessons learned. Whether you're an entrepreneur, business leader, or simply intrigued by the ever-evolving landscape of business, Grownlearn delivers thought-provoking conversations that inspire and inform. Tune in to stay ahead of the curve and discover the keys to unlocking growth and success through transformative business models.

Writer is an enterprise-grade generative AI platform built for the needs of companies and teams. Unlike other AI products, Writer’s training happens securely on a company’s own provided data — their best-performing blog posts, landing pages, ppc ads, email, and LinkedIn and Twitter social — and their style and brand guidelines. The result is content that’s consistent and on-brand, whether the initial text came from humans or from AI.

New tracks tagged #content strategy