Article: https://dejanmarketing.com/query-found-to-be-the-biggest-predictor-of-ctr-delta/

In a deep CTR analysis of 30,000 query/URL pairs, we looked for relationships between query and basic snippet text features including title, description and URL. All combined feature attempts resulted in signal noise and weak correlations. In response, we trained four separate classifiers, each specialising in a single aspect of the analysed SERP snippet. Each classifier was used to process the entire dataset and the results were combined.

This lead to clearer correlations, better feature interpretability and the discovery of search query as the dominant factor in CTR delta prediction. This finding highlights the importance of query intent comprehension with significant implications on traffic modelling and projection tasks in search.

Query is the strongest signal for CTR prediction

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Source: https://dejanmarketing.com/query-found-to-be-the-biggest-predictor-of-ctr-delta/

This article describes a study undertaken by DEJAN to identify the strongest predictor of click-through rate (CTR) delta, which refers to the difference between a page's actual CTR and its expected CTR. The study analysed 30,000 query/URL pairs and used four separate classifiers, each focusing on a single aspect of the search engine results page (SERP) snippet: query, title, description, and URL. The results reveal that search query is the most significant factor in CTR delta prediction, with the title and description holding almost equal importance. The article then outlines the process of data preparation, training, and testing, highlighting the use of machine learning models to predict CTR delta. The study concludes with a discussion of future plans to incorporate a regression model to predict the magnitude of CTR deviation from the norm.

This content discusses techniques to enhance your website's Search Engine Optimisation (SEO). It focuses on increasing organic traffic by improving click-through rates (CTR), as opposed to solely aiming for higher rankings. The author, Dan Petrovic, advocates for a data-driven approach. He explains how to leverage Google Search Console data to analyse CTR performance.

CTR Optimisation

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Imagine setting up a fundraiser table outside a grocery store. Hundreds of people walk past—some glance at your sign, others avoid eye contact.

A few stop to ask questions, and even fewer actually donate. In digital marketing, this scenario mirrors the journey from impressions (people seeing your digital content or ads) to clicks (engagement) to conversions (meaningful actions like purchases).

Yet, many businesses fixate on vanity metrics like impressions while overlooking what drives real growth. Here’s how to shift focus—and leverage tools like Google Search Console and Google Analytics to track what matters.



Beyond Impressions- How to Measure What Truly Matters in Your Marketing Campaigns

La manipulation CTR : boostez votre SEO ? Découvrez les techniques, risques et alternatives éthiques pour améliorer votre positionnement Google.

Manipulation CTR : Qu'est-ce que c'est ? Risques & Méthodes

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The Evolution of Email Nurturing: From Broadcast to Behavior

Let's be real. The days of mass-blasting a single email to your entire list are over. Your audience, whether seasoned marketers or non-profit leaders, understands that this spray-and-pray method simply doesn't work. The problem? Low open rates, abysmal click-through rates, and ultimately, a missed opportunity to truly connect with potential donors or customers. If you've felt this pain, you're not alone. The old-school approach to email nurturing is no longer viable.

Email Nurturing 2.0: Hyper-Personalization for Higher Conversions

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