If it feels like your marketing spend keeps climbing but your customer count isn’t, this episode breaks down why and how to fix it. You’ll learn how to pinpoint where money is being wasted, shift budget toward what actually drives results, and tighten your sales process so you close more projects without increasing spend. A clear, numbers-driven framework for lowering acquisition costs and boosting ROI.

355 - Does it Cost Your Remodeling Biz Too Much to Acquire Customers?

What if you could install a marketing system proven to drive millions in remodeling revenue? Builder Funnel clients have used this framework to produce $76.8 million in tracked results—and we’re pulling back the curtain. Learn how the strategy works, why it scales in any market, and how you can replicate it for your own growth.

356 - Builder Funnel Generates $76.8M in Recent Results

In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell delve into the impact of AI on marketing strategies for builders and remodelers. They explore how AI sources information, emphasizing the significance of platforms like Reddit, Wikipedia, and YouTube. The conversation highlights the importance of user-generated content and offers actionable strategies for leveraging these platforms to enhance visibility and authority in the industry. The hosts also discuss the role of content repurposing and the necessity of understanding buyer journeys to create effective marketing strategies.

357 - Where AI Pulls Its Answers From (& How to Show Up On Those Platforms)

Sales topics continue to dominate our top-performing episodes, and this one took the #1 spot for all of 2024 and 2025! In this flashback, Spencer chats with Ricky First about what makes a first sales meeting truly successful. They break down mindset, preparation, and how to turn that initial appointment into higher close rates, without needing more leads.

Whether you’re fine-tuning your process or just getting started with sales systems, this episode is packed with practical takeaways to help you convert more of your current opportunities.

358- Components of a Successful 1st Meeting - FLASHBACK

We’re wrapping up flashback week with one more throwback episode, and it’s a good one. Spencer and Ricky talk about the money left on the table when follow-up falls through and how to fix it. They break down timing, tone, and tools so you can follow up with purpose and pull more deals back into your pipeline. If your inbox is full of “maybes,” this is your roadmap to more “yeses.”

359 - Sales Follow Up (How & How Often) - FLASHBACK

In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell discuss the significant changes brought about by Google's Num 100 update, which has altered keyword rankings and reporting. They explore the implications for SEO strategies, the importance of focusing on user engagement and conversion rather than just keyword rankings, and the evolving landscape of digital marketing in the age of AI. The conversation emphasizes the need for marketers to adapt their strategies to align with real business outcomes and to understand the new dynamics of traffic and impressions in light of the update.


360 - Google Just Changed Keyword Rankings Forever (Maybe)

In this in-person edition, Spencer and Danielle reflect on a whiplash year for residential construction—why demand cooled after the post-2020 boom, how “zero-click” AI search is changing lead flow, and what “buy the dip” looks like inside a remodeling business. They get candid about leadership in hard seasons (ego, echoes, and consistency), share how open-book metrics and simple weekly actions keep teams moving, and give a peek at Builder Funnel’s 2026 annual planning playbook. Practical, honest, and geared to help you finish 2025 strong and reset for 2026.

361 - The In-Person Reset: What 2025 Taught Us and How We’ll Win 2026

You can literally double your revenue by fixing a few of these mistakes.  If you get 3 25% lifts, 1 double somewhere.  2 40% lifts
Not following up fast enough with leads (Kavaleer example)
Not following up enough times with leads
Not standardizing Pre-Qual
Not handing off Pre-Qual
Not selling a clear, well packaged Design Offer
Not using scarcity (X spots left)
Not using objection handling scripts

363 - 7 Sales Mistakes Remodelers Make

Most remodelers obsess over cost per lead but that focus can quietly sabotage results. In this episode, Spencer Powell shares The Tale of Two Remodelers to show how two companies spending the same $6,000 on ads can get dramatically different outcomes. You’ll learn why tracking sales-qualified leads (SQLs) beats chasing cheap leads, how aligning sales and marketing around revenue transforms ROI, and what data marketers really need from sales to optimize campaigns.

364 - The Tale of 2 Remodelers

In this episode, Kai Biami and Spencer Powell discuss the critical role of video in marketing for remodelers and builders. They explore the importance of video content, effective strategies for creating and repurposing videos, and how AI tools can streamline the planning, shooting, and editing processes. The conversation also touches on the potential of AI-generated videos and the importance of maintaining authenticity in video marketing.

365 - Stop Overcomplicating Video. AI Makes It Simple Now

Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.

New tracks tagged #custombuilder