In the face of shrinking budgets and economic downturns, the question of how Retailers can show up for their customers remains a key.

In this podcast, we are joined by Martin Newman, better known as the Consumer Champion, to discuss in the great detail the importance of customer centricity in today’s digital age and how can brands achieve that with the power of emotional marketing. Listen to learn more and watch our on-demand webinar on the topic: https://bit.ly/3X4pxJE

Transformation Stories: Championing Retail Customers

In this episode of Never Mind the Pain Points, Simon and Honor discuss the entirety of the customer lifecycle, the evolution of lead to cash, challenges organisations are facing and why a customer-centric approach is imperative for success.

Lead to Cash challenges and how to overcome them

Full Article: www.plumosity.quest/article/51

This article is a guide for entrepreneurs and freelancers operating in the digital landscape.

It breaks down how to achieve digital success in two sections: "Decoding Digital Success" and "Empowering Small Businesses". 

The first section provides strategic guidance on crafting a digital identity, using data for decision making, adapting to agile operations and remote work, focusing on customer-centricity, adapting to e-commerce trends, harnessing the power of social media, and the importance of continuous learning and adaptation. 

The second section presents a curated toolkit of digital tools, categorized by function: foundational tools for efficiency, e-commerce solutions, marketing and customer engagement, online security, legal support, multimedia transformation, and all-in-one business growth solutions.

Episode 9: Digital Entrepreneur's Guide

This is a discussion about C3Centricity's 2024 CPG blog post roundup. It highlights the most popular articles on consumer centricity. 
The top ten posts cover various aspects, including strategic change management, emotional intelligence in business, consumer delight, insight development, and measuring consumer experience. 
Several articles also address challenges of implementing consumer-first strategies and developing effective mission statements. 
In conclusion, the 2024 Top 10 CPG blog collection emphasises the importance of a consumer-focused approach for business success.



Mid-Level Managers Drive Inclusive Innovation

The discussion this week is on the latest blog post on C3Centricity "Unlocking CPG Growth: Conquering Process Paralysis with QC2™." 
It diagnoses a critical issue for mid-sized CPG brands: process paralysis, identifying it as an internal barrier to innovation and growth. 
It explains how this paralysis manifests through excessive approval steps and a disconnect from rapid consumer expectations, leading to missed opportunities. 
The experts then introduce the QC2™ framework (Quantum Customer Centricity) as a solution, highlighting its four orbits - Company, Consumer, Brand, and Process - to pinpoint and address inertia. 
It concludes by offering some simple, actionable steps for mid-level leaders to implement QC2™, providing a case study and concrete recommendations to foster agility and accelerate market responsiveness.



Process Paralysis in CPG

Redefining Lifestyle in the Digital Age

Curate your lifestyle with insightful articles and an innovative shopping hub exploring smart home tech, wellness trends, sustainable fashion, digital entrepreneurship, and more!

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé

The convergence of technology, design and content. Valtech Café is a hub to share knowledge, explore new industry concepts, to guide and define best practices.
Learn more on www.valtech.com

Valtech Café nous permet de partager des connaissances, d'explorer de nouveaux concepts de l'industrie pour guider et définir les bonnes pratiques.

Never Mind the Pain Points, hosted by Clarasys, is a podcast dedicated to all the current challenges businesses are facing. Each episode is hosted by a Clarasys employee, that has deep expertise in the subject matter of each episode. The hosts are joined by a variety of fantastic, interesting and knowledgable guests from the world of business and together they discuss pain points that organisations face and what you can do to overcome them! 

Whether you are a part of an organisation that face these problems and are looking for ways to overcome them or you just have a strong interest in knowing more about the topics covered, then this is the podcast for you!

New tracks tagged #customer centricity