As more and more protocols compete for marketshare, user acquisition represents one of the most important elements of the GTM strategy. Web3 projects, through their governance tokens, can incentivise users directly to participate in meaningful activities for each protocol, subsidising their revenue generation through vested upside in the project. Turtle Club built the first distribution protocol of Web3, helping its users maximise their rewards they get for meaningful on-chain activities that help bootstrap projects.

Topics discussed in this episode:
- Esfandiar’s background
- The evolution of DeFi
- Yield sustainability in DeFi
- DeFi vs. TradFi
- Quantifying risk
- Main blockers for DeFi adoption
- On-chain transparency or privacy?
- What is missing in DeFi?
- Genesis story of Turtle Club
- How Turtle Club users accrue rewards

Links mentioned in this episode: 
- Esfandiar Lagevardi on LinkedIn: https://bit.ly/415wA82
- Turtle Club on X: https://bit.ly/3CRZQY4

Sponsors: 
- Gnosis: Gnosis builds decentralized infrastructure for the Ethereum ecosystem, since 2015. This year marks the launch of Gnosis Pay— the world's first Decentralized Payment Network. Get started today at gnosis.io - 
- Chorus1: Chorus One is one of the largest node operators worldwide, supporting more than 100,000 delegators, across 45 networks. The recently launched OPUS allows staking up to 8,000 ETH in a single transaction. Enjoy the highest yields and institutional grade security at chorus.one -

This episode is hosted by Brian Fabian Crain. Show notes and listening options: https://epicenter.tv/586

Epicenter - Learn about Crypto, Blockchain, Ethereum, Bitcoin and Distributed Technologies

#586 Esfandiar Lagevardi: Turtle Club – Helping Web3 Users Monetize Their On-Chain Activity

Epicenter is a podcast about the technologies, projects & people driving decentralization and the global blockchain revolution.

Epicenter is hosted by Brian Fabian Crain, Sebastien Couture and Meher Roy. Every week, we find the most interesting people in the industry for in-depth discussions about their projects, ideas and stories.

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