Stephanie Woerner reads MIT CISR's November 2019 research briefing, which was authored by Barb Wixom and Killian Farrell. See the text version and related content at https://cisr.mit.edu/publication/2019_1101_DataMonCapsPersist_WixomFarrell.

Abstract: Data monetization—the direct or indirect conversion of data and analytics into financial returns—represents a key source of economic value for companies in the digital economy. This briefing draws on findings from an MIT CISR data monetization survey of 315 executives, sharing insights regarding the current state of data monetization capabilities and their impact on data monetization performance. The briefing explains that data monetization capabilities are evolutionary and specific to the monetization approach, which means that digital leaders must be persistent and purposed as they make capability investments.

Building Data Monetization Capabilities that Pay Off

The hardest part about implementing data products is fostering a product mindset among the people responsible for defining, governing, building, and shipping data products. It’s also important that an organization establish processes to facilitate the work of the product team and review boards.
Published at:
https://www.eckerson.com/articles/data-products-part-ii-data-products-require-product-thinking

Data Products Part II: Data Products Require Product Thinking - Audio Blog

Listen to data and analytics leaders share the secrets of their success. Wayne Eckerson, long-time global thought leader interviews guests who run data and analytics programs at Fortune 2000 organizations around the world. Tune in to stay abreast of the latest technologies, techniques, and trends in our fast-paced industry.

A research center at the MIT Sloan School of Management, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations.

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