Yes, it is possible to generate high quality leads that convert to sales. By carefully tracking your return on investment and working in tandem with your marketing partner, you can see real results. Start by knowing the key questions you should be asking any marketing partner. 

In this episode we learn:
- marketing that’s generic doesn’t work, find a unique position
- know your qualification rate, closing rate, average sale, and gross margin
- niche down to create a specific goal for your marketing professional
- tie every lead to its exact source and know how much revenue each lead has generated
- understand how you rank relative to your peers in the industry when it comes to marketing spend, ROI, and overall growth performance
- know the questions you need to ask any marketing partner.

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

Become a Member

EP 390 | Market Better with Vanessa McQuade

Decorating your house or commercial office was never this easy - Make a positive move with Platinum Paints in West London that offers high quality and premium services. Our painter and decorator West London are well experienced and ensure to give a finest touch to your interior walls and exterior. Visit now to get a quote from the best painters and decorators in West London.

https://platinumpaints.co.uk/painters-decorators-west-london/

Painters And Decorators West London

In the realm of home aesthetics, "interior decorator" and "interior designer" are often used interchangeably, creating a common misconception. However, these roles, while they share a love for beautiful spaces, diverge significantly in their approaches, expertise, and scope of work. Understanding the differences can greatly impact the success of your project, ensuring you engage the right professional who aligns with your needs and vision. This article will elucidate the distinctive roles of interior decorators and interior designers, providing a detailed guide to help you make informed decisions for your home or professional project.

Understanding The Difference Between An Interior Decorator And An Interior Designer

The wait is over! BOD™ Run Your Business has arrived. In this episode, Advocate-in-Chief Kimberley Seldon shares her journey over the past two years, offering key insights into crafting the ultimate playbook for running a successful business.

In this episode we learn:
- what’s inside Kimberley’s latest book and how it applies to your business
- everything starts with your money mindset and limiting beliefs
- expertise comes through systems
- hourly fees vs. flat fees, which should you use
- how to embrace a standardized contract

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 394 | Run Your Business with Kimberley Seldon

Platinum Paints is a known professional that offers painting and decoration services to residential and commercial clients. The efficient and effective team that works here decorate your space by adding attractive and appealing aesthetics. Our painters and decorators London use top-notch painting products to beautify your space. The areas we cover include West London, Ealing, Hammersmith and Chelsea.

https://platinumpaints.co.uk/
https://platinumpaints.co.uk/painters-decorators-ealing/

Platinum Paints - The most reliable painting professional in London

Not all contracts are created equal. An hourly fee contract has distinct advantages but so does a flat fee contract. Then there’s the hybrid contract. Which one is right for you? To be honest, it doesn’t matter which you use. All work effectively, provided you know how to calculate required funds, how to ask for the required funds and how to maintain control of the funds.

In this episode we learn:
- BOD™ finally has an ebook and an audio book
- which contract is right for you—hourly, flat, hybrid
- learn how to ask for the money you need
- learn how to calculate up-front fees

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 398 | Hourly, Flat, Hybrid Contracts with Kimberley Seldon

Sure, as interior design professionals we make homes look beautiful. However, to be truly successful and create clients for life, we have to dig deeper. Interior designer Kate Marker says she likes to tap into the feeling or mood her clients are hoping to live with, in order to satisfy their deepest needs. She does that by asking strategic questions and actively listening, so she can build meaningful relationships that last and last. 

In this episode we learn:
- it takes time to know your clients and then tailor your designs to reflect their unique personalities 
- keeping the lines of communication open is critical, so build in regular updates and check-ins 
- listen actively to your clients' concerns and desires and let them know you hear them  
- foster collaboration but don’t be afraid to be the expert and make strong recommendations  
- we build trust through transparency

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 403 | Love of Home with Kate Marker

At High Point Market, in partnership with Daniel House Club and Sunpan, Kimberley talks to designers about growing your relationship and profitability with key vendors. They are an extension of your brand.

In this episode we learn:
- Work less, by relying on the expertise of key vendors.
- Grow profitability by working in harmony with vendors.

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/membership

EP 407 | Growing Profitability with Vendors live at High Point Market

Kimberley contemplates a tattoo for the new year, while sharing wisdom from the season’s best podcasts. 

In this episode we learn:
1. systems don’t complicate your life, they remove friction
2. no is a complete sentence
3. let me look into that
4. design with intention, not just for attention
5. is this an insurmountable problem
6. when you are speaking to everyone, you are speaking to no one
7. the client’s wish list never aligns with the client’s budget
8. beware of toxic positivity
9. never be more concerned about your client’s money than you are about your own
10. feel awkward for 15 seconds, and see what the client says

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/membership

EP 408 | My Next Tattoo with Kimberley Seldon

In this candid conversation between two long time Business of Design® Members, Dane Austin interviews Kristen Apircerno on all topics from the importance of finding a mentor to developing your processes, and committing to regular marketing to collaboration over competition. Dane and Kristen share how they navigate business challenges and the lessons they've learned on the job.

In this episode we learn:
- find and learn from experienced professions who can guide you
- develop a successful design process to streamline and elevate your work
- commit to scheduling time for marketing and finances
- set clear expectations in your contract
- identify and leverage your superpowers
- embrace practicality in your space, don't stress over imperfections
- put yourself out there

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Join today.
https://businessofdesign.com/membership

Join Today

EP 411 | In My Experience with Kristen Apicerno, Hosted by Dane Austin

Welcome to JL Coates, where we transform spaces into experiences. As an award-winning, full-service interior design studio, we specialize in both residential and commercial design projects. Our main office is located in the heart of Scottsdale, AZ, with a secondary office in Cherry Hill, NJ, enabling us to offer our design services nationwide.
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Our portfolio includes a diverse range of projects, from bathroom and kitchen remodels to full home transformations, custom new builds, commercial design, company branding, and professional consulting services. At JL Coates, we believe in a streamlined, stress-free design and build process. We serve as your advocate, providing design oversight during construction to ensure your project is completed within budget and on time.
We pride ourselves on our collaborative approach, often working hand-in-hand with other industry professionals such as architects, builders, and licensed contractors. This ensures a high level of quality and consistency, guaranteeing a positive client experience. We value each project, big or small, and offer various levels of service to meet your needs. At JL Coates, every project is treated as a personal investment.

Platinum Paints is an established painting and decoration brand. The London painters and decorators who work here offer remarkable painting and decorating services to transform your home and workspace into a pleasing view. Our team of craftsmen hold a consultation meeting with you to understand your needs and wants and then incorporate their ideas in their project.

Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives.

It’s time to take control of your business. 
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast

New tracks tagged #decorator