Satoria testimonial from a senior level demand generation manager for a top B2B software company in Austin Texas, USA.

Satoria - Demand Generation B2B Software company, Texas USA

How did the pandemic change demand generation and what are the main challenges today? Which acquisition channels perform best? What are the key marketing and sales tools every flex space business needs?
Find our the answers in this session.

Speakers
- Ben Munn (Managing Director, Flex Space, JLL)
- Ginger Dhaliwal (Co-Founder & CPO, Upflex)
- Hector Kolonas (Co-Founder, Syncaroo)
- Inga Taylor (CEO, OpsTech)

Future - Proof Demand Generation Driving Growth

In this podcast episode, Jamie discusses the results of a poll they conducted asking account executives and account managers. He discusses what percentage of their pipeline comes from inbound or channel sources versus self-generation. The surprising result was that 80% of respondents said they needed to self-source at least 50% of their pipeline. Despite the millions of dollars spent on demand generation and marketing, Jamie discusses the issue of the lack of support for AEs and AMs.  

Also, Jamie and Amar talk with each other about this broken system that puts too much onus on the seller and does not give them the support they need to succeed. And Jamie suggests that this is rooted in a psychology of expecting AEs and AMs to figure it out independently rather than providing the necessary resources and support.

Connect with Jamie and Amar

Jamie Shanks: www.linkedin.com/in/jamestshanks/
Amar Sheth: www.linkedin.com/in/amarsheth/

Build Pipeline Fast with Former Customers & New Decision Makers!

https://pipelinesignals.com/

EPISODE 6 - Your AE's Are Marooned On An Island With Greater Than 50% Of Their Quota To Self Source

Rai Cornell is the CEO and strategic marketing consultant at Cornell Content Marketing, where she helps B2B businesses build long-term demand generation strategies. With over 17 years in the industry, Rai has evolved her agency to focus on psychology-driven marketing, helping clients attract emotionally engaged buyers while moving away from short-term, manipulative tactics. Her approach emphasizes building trust, authority, and sustainability through organic marketing strategies.

Episode 371: Psychology-Driven Marketing: Building Trust for Long-Term Growth with Rai Cornell

Gloria Ochman and Erroin Martin discuss what Sales and Marketing look for when hiring the best sales rep.

Conversica Podcast Episode 1

We’re back with the 2nd part in our mini-series on How to Guarantee Trade Show Success, and today’s Episode is all about what to do before the show or event.

This includes coaching on all the things you should do PRIOR to exhibiting at a Trade Show or Event to ensure your success.

This includes determining appropriate revenue goals, strategies to drive traffic, and pre-show marketing campaigns that enable you to reach your goals.

You also get to hear directly from a member of our Demand Gen team discuss all her best tips and tricks she employs to staying organized, schedule appointments, and reaching our goal!

#27: How to Guarantee Trade Show Success: What to do BEFORE the Show

FOR MORE INFO: www.romanoffconsultants.com or text your email to (646) 863-5601.
 
Our guest is Mike Ramos, Marketing Director at The Credit Pros and he is sharing his experience on how to drive fast growth and turn your prospects into customers.

Topics covered:
- Driving explosive growth and doing it authentically 
- Designing customer journey, and customer experience on website
- Getting traction in your demand generation campaigns
- Being a pioneer and leverage technologies available

We have an exciting lineup of guests and the series is hosted by Inga Romanoff, CEO, and Robert Vo, Principal Consultant at Romanoff Consultants. Would like to join or have questions? Text your email to (646) 863-5601 or go to www.romanoffconsultants.com.

S1E2: How to do lead generation in an authentic way

FOR MORE INFO, www.romanoffconsultants.com

This episode’s guest, Boris Bauer who is Chief Digital Officer at ‎TEMPO Strategic, brings his perspective on creating and executing digital campaigns that helped launch new products and services, improve digital footprint and brand awareness, and increase profits and retention rates. TEMPO Strategic is a digital agency that helps clients harness the MarTech stack and drives new business through a focus on evidence based marketing.

Topics covered:
- Evidence based decision making
- Keeping up with the latest in marketing technologies
- Establishing measuring metrics and improving performance
- Natural search and driving traffic to website
- Advantages of being focused and performance analytics

We have an exciting lineup of guests and the series is hosted by Inga Romanoff, CEO, and Robert Vo, Principal Consultant, at Romanoff Consultants. Would like to join or have questions? Text your email to (646) 863-5601 or go to www.romanoffconsultants.com.

S1E6: Breakthrough decisions in digital marketing

FOR MORE INFO, www.romanoffconsultants.com

In this episode, our guest Adam Hutchinson, Head of Marketing at Socedo discusses what are great Social Marketing teams doing these days and introduces some innovative ways to drive demand and measure social media effectiveness. Socedo is a software solution that helps marketers discover, engage, and qualify leads at scale using social media signals.

Topics covered:
- Using social throughout marketing ecosystem, creating omnichannel experience
- Connecting valuable insights data with Marketing Operations world
- Tracking ROI on Social Media
- Shift to social media growth and engagement

We have an exciting lineup of guests and the series is hosted by Inga Romanoff, CEO, and Robert Vo, Principal Consultant, at Romanoff Consultants. Would like to join or have questions? Text your email to (646) 863-5601 or go to www.romanoffconsultants.com.

S1E7: How to Use Social Media to Drive Demand and Achieve ROI in Unique Ways

In the third of our four-part Bold Story interviews with Tim Kopp, former Coca-Cola marketing executive and ExactTarget CMO turned venture capital investor, Tim and Element Three President Tiffany Sauder discuss the similarities between modern B2B and B2C marketing and how organizations can balance investments between demand generation, branding, and messaging.

Bold Story Interviews: CMO Turned VC Investor Tim Kopp on How to Balance Brand and Demand Generation

Making flexible working the way of working! We build our tech and our team to help you run the world’s best workplace; delivering amazing experience to your customers, more power to your brand, and sustainable growth to your business.

This is where we bring you the best tips, tactics, and strategies for using OptiChannel marketing & sales to grow your own business and boost leads and sales for your Customers too.  From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working --  so you can be on the cutting edge without having to empty your wallet in the process.

Helping digital agency owners transform their business mindset so they can increase prices, work less, and grow profits.

A weekly podcast where host Brent Weaver chats with today's most successful entrepreneurs running digital agency businesses in the web design, web development, and digital marketing industry.
  
Brent also chats with high-profile entrepreneurs and other smart people that can help listeners grow their digital agency.

Each interview deep dives into the emotional details of going on the entrepreneur's journey toward success. Each guest shares behind the scene moments of lessons learned and lives changed.

All episodes comes guaranteed with a gold nugget insight, book recommendation, resource link and productivity hack.

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