Business of Design® is in full money mode with the launch of a 6-week Financial Intensive, kicking off October 16th. In this episode, Cheryl Horne, Director of Operations, shares real-world strategies and practical advice to help you take immediate control of your business finances—no matter where you’re starting from.

Whether you’re struggling to price confidently, unsure how to track profitability, or simply tired of feeling overwhelmed by the numbers, this episode offers tools you can implement today to move your business toward long-term success.

In this episode, you’ll learn:
•	Why understanding your numbers is the foundation of a thriving design business
•	Practical tips to build financial clarity and confidence
•	How setting time limits on tasks improves productivity and profitability
•	The power of tracking your billable hours—and regularly reviewing them
•	Why separating revenue streams boosts both insight and income
•	The key difference between salary and profit—and why it matters
•	How to create a system of regular financial check-ins that drive smart decisions

🎯 Ready to go deeper? Join the upcoming Financial Intensive beginning October 16th and start building the systems that will lead to lasting financial success. Register at https://businessofdesign.com


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EP 438 | Full Money Mode with Cheryl Horne

Want to handle difficult clients and challenging situations with total authority? Well then, channel your inner 90’s action star (think Steven Segal)! Using a simple and effective technique, you can diffuse any challenging situation and turn an uncomfortable exchange into an affirming and positive step forward in your relationship. The bonus: this technique works with friends and family too.

In this episode we learn:
- how to diffuse a bad situation that is escalating.
- stress-reducing strategies that will keep you in top-shape for the challenging work you do.
- why hiring a coaching and/or psychologist is a sign of strength.
- 5 reasons you absolutely should charge more money.

Get the systems you need to attract ideal clients at https://businessofdesign.com/membership

EP 440 | Handling Difficult Clients Like a 90s Action Star with Dr Ganz

Let’s talk about a topic that gives many designers the cold sweats—sales. Offering your services authentically is not pushy—it’s service. It’s not ick, it’s sales. From handling rejection to reviving client pipelines and learning how to spot subtle buying signals, this conversation is packed with real strategies that feel good and get results. Whether your projects are booming or business feels a bit slow, it’s time to reframe your mindset, reconnect with past clients, and approach sales with clarity and confidence.

In this episode we learn:
- Sales is not sleazy—it's service. You're not "convincing"; you're solving a problem your client already has.
- Reframe rejection. A "no" is often just a "not yet." It’s your job to follow up respectfully and leave the door open.
- Understand your client's “convincer strategy.” People need to see or hear something multiple times before they say yes—so follow up strategically.
- Spot buying signals. Comments, objections, or questions can all indicate interest. Learn to recognize and respond without fear.
- Don’t ignore past clients. It’s easier to earn repeat business than find new clients—reach out with genuine value and suggestions.
- Your network is gold. Happy clients will refer you—if you ask. Don’t rob them of the joy of helping you.
- Soft selling works. Ask permission to make suggestions and always offer a next step without pressure.
- Watch your email tone. Reduce “I” statements and shift to client-focused language with questions that invite engagement.

Learn more to transform your business at https://businessofdesign.com/membership

EP 441 | Sales is Service with Nikki Rausch

Yes, interior design professionals can and should partner up with landscape architects to elevate their projects and deliver even more value to clients.

Landscape architect, Steve Griggs, has more than 40 years transforming backyards into sanctuaries. He’s convinced interior designers should include his skillset on projects; integrating outdoor spaces into the design process from the start

In this episode we learn:
- when interior designers, builders, and landscape architects work together from the start, the result is always stronger
- outdoor spaces are an extension of your interior design
- charge to make a profit; clients will pay for your expertise
- if you're dealing with a blank canvas, start with the hardscape to lay a solid foundation for everything else
- sometimes it's better to postpone the project rather than rush in with an insufficient budget.

EP444 | Adding Landscape to Your SOW with Steve Griggs

Ever wonder what happens when interior design meets entrepreneurship, creativity, and a dash of audacity? In this episode, the dynamic design duo behind Park & Oak share their ten-year journey from solo ventures to a thriving design, retail, and event empire. They’ll reveal how they turned a shared passion into multiple income streams without following a traditional roadmap. If you’ve longed to embrace risk, pivot when needed, and build a brand that’s bigger than you, then this conversation is packed with real-world lessons on collaboration, scaling creatively, and making bold decisions. 

In this episode we learn: 
- why the path to your ideal business isn’t always straight
- how rewarding it can be to create multiple revenue streams to complement your design business.
- it’s ok to jump in, experiment, fail, and refine
- when you partner with people whose strengths complement yours—synergy can take a small idea and turn it into a thriving enterprise.
- why a design experience might land you your next, best clients 
- it’s ok to roll up your sleeves, learn as you go, and make mistakes 


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EP 445 | Risk and Reward with Park & Oak

In this episode of Business of Design®, Kimberley chats with Erin Gates, interior designer and author of Elements of Timeless Style. Erin is all about creating spaces that not only look great today but evolve beautifully over time. Whether you're designing your own forever home or creating a client home that stands the test of time, this episode is packed with valuable insights.

In this episode we learn:
- the importance of timeless design that evolves with the homeowner
- why a smooth, collaborative process is essential
- the emotional side of building a home and making sure the design reflects the story of the people who live there
- how to embrace flexibility in design—things will change, and that’s okay
- why you should invest in quality over quantity when it comes to your team and materials
- creating a space that feels like a forever home, even if you’re not sure if you’ll stay forever

EP 448 | Elements of Timeless Style with Erin Gates

For many of us, the hardest lessons are the ones that stick, but why not skip the struggle and learn from someone who's been there? On today's episode, designer Diana Wagenbach dishes out five solid takeaways that will change how you run your business. First up, it's not about waiting for the perfect system—just start with what you've got and let it evolve. Diana also reveals why time-tracking is a game-changer for profitability (hint: you’re probably undercharging without even knowing it!). She also dives into the power of saying ‘no’ to the wrong projects and the magic of creating clear, repeatable processes for your team. Finally, Diana drops a simple yet powerful truth… be nice. It’s the secret ingredient to building lasting relationships and growing your business. Don't miss this episode—it's packed with no-nonsense advice that will give you the boost you need right now.

In this episode we learn: 
- don’t wait for the perfect time, start where you are 
- the cost of underestimating Time and Tracking Early On — How failing to track hours and project scope from the start led to undervaluing work — and why consistent time tracking is critical for accurate estimating and protecting profitability.
- avoid saying yes too soon (and too often) 
- hiring without defined roles or expectations leads to costly missteps 
- doing it all isn’t a badge of honor 

EP 447 | Overwhelmed to Overjoyed with Diana Wagenbach

Join Kimberley Seldon on the Business of Design podcast as she explores the powerful strategies of upselling and cross-selling to enhance your business with existing clients. Discover how these techniques can transform your projects into extraordinary experiences, boosting both client satisfaction and your bottom line.

In this episode, you will learn:
- The difference between upselling and cross-selling and why they matter.
- How to confidently suggest premium products and services without feeling pushy.
- The role of integrity in sales and how to propose upgrades that clients will value.
- Practical examples of turning small projects into significant opportunities.
- Strategies to grow your business profitably without additional time investment.

Tune in to unlock the potential of your current client relationships and elevate your design business to new heights.

EP 449 | Do You Want Fries With That with Kimberley Seldon

In this episode, Bruce Philp joins us to explore the power of branding and how small business owners can step into a brand space with clarity and confidence. More than just a logo or tagline, your brand is the belief system your clients buy into. By understanding what truly builds trust and credibility, you can stop giving away your power and start showing up as the business clients feel confident hiring.

What you’ll learn in this episode:
- The three components of a healthy brand that every business needs to thrive.
- Why outsourcing your brand experience can strengthen how clients perceive your business.
- How the appearance of a corporation can instill confidence—even for small business owners.
- The three common ways entrepreneurs give away their power without realizing it.

EP450 | You are a Brand Part 1 with Bruce Philp

In this continuation of our conversation with Bruce Philp, we dig deeper into what it means to step fully into your brand and the confidence it inspires in clients. When you downplay your value or operate under the shadow of imposter syndrome, you risk signaling uncertainty. But by embracing your brand with intention, you not only earn client trust—you grow into a bigger, brighter version of yourself.

What you’ll learn in this episode:
- Practical ways to combat and outsmart imposter syndrome.
- What it looks like when clients have total confidence in you and your expertise.
- Why clients want you to step into the role of “the answer”.
- How brand improvements help you grow into the leader your clients need.

EP451 | You are a Brand with Bruce Philp - Part 2

Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives.

It’s time to take control of your business. 
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast

New tracks tagged #design course