Building a powerful brand means more than aesthetics—it’s about embodying your business’s core values and boldly distinguishing yourself in a crowded marketplace. This episode explores how crafting an unapologetic brand identity turns your mission and vision into tools for loyalty and differentiation. Learn how to leverage the elements of your brand—voice, visuals, and values—to deepen customer connections, outmaneuver competitors, and foster unshakable recognition. A must-listen for those ready to lead with purpose and authenticity.

Learn more about this topic at https://vickywu.us/brand-rebellion-and-the-art-of-unapologetic-identity-strategies/

#BrandStrategy #MarketingIdentity #CustomerLoyalty #Differentiation #BusinessGrowth  

📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆  
 
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Special thanks to my son Trevor for creating our theme music.

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Brand Rebellion and the Art of Unapologetic Identity Strategies

Deborah Netolicky talks with Kylie Bice about how ‘differentiation’ means designing responsive teaching and learning to students’ diverse needs. Kylie (BA, DipEd, MEd) is an experienced and award-winning teacher and scholar, and now Director and Education Consultant with Growing Up Greatness. Kylie specialises in gifted education, differentiation, assessment, disability and educating diverse student groups. Kylie was previously the Senior Inclusive and Gifted Education Consultant at the Association of Independent Schools of WA (AISWA), and has many years of experience working with diverse students in government and non-government schools in Western Australia, including students with learning difficulties, disability, gifted and talented and twice exceptional. Kylie has delivered professional learning to a range of audiences, schools, national and international conferences.

Want to know more?
-	www.growingupgreatness.com
-	https://www.growingupgreatness.com/posts/2019/3/4/articulating-differentiated-practicewhat-i-see-in-a-differentiated-classroom 

Join the conversation on social media.
- Deb: @theeeduflaneuse on Instagram
- The Edu Salon: @theedusalon on Instagram



Kylie Bice on adjusting teaching for the learning of all students

As We Forgive Those Who Trespass Against Us (Differentiation - Rest Pt. 7)

What happens when best practices and real experiences are mismatched? Take a listen!

Episode 261 - The Iguana & The Cat

In this talk, Dr. Claude B. Kershner IV explores the hidden dangers of the commodity trap—a cycle that forces entrepreneurs to compete on price, crushes margins, and keeps small businesses from growing. Drawing on the research of Dr. Michael Morris and real-world examples, this session breaks down each element of the trap—no differentiation, low entry barriers, high unit costs, limited capacity, intense competition, labor intensity, and low bargaining power—and shows how they reinforce one another. The discussion then turns to practical solutions: how to create meaningful and sustainable differentiation at the core product, tangible product, augmented product, and communicated product levels. With stories of companies like Enterprise Rent-A-Car, copier firms, bowling alleys, and community entrepreneurs, listeners will learn why competing on price is a dead end and how to become, in Jerry Garcia’s words, “the only ones who do what you do.”

Breaking Out of the Commodity Trap

A mental health educator compelled to walk with people through the stress, challenges, and traumas that unfold in our stories

New Song Community Church, La Grande, OR
Pastor Mitch Coston

The Edu Salon podcast is a space for connection and conversation around education. Each episode, Dr Deborah Netolicky talks with a global education thought leader to provide insights into where education is now and where it might move next.

Like the French salons of the 18th century, this podcast is a place for a diverse range of voices to explore ideas and generate discussion in order to change the world for the better. It has at its heart a focus on humanity, equity, democracy, and the experiences of young people.

Available on Apple Podcasts, Spotify, Soundcloud, Amazon Music and Audible.

Join the conversation on Instagram @theedusalon and by connecting with Deb on LinkedIn.

Entrepreneurs: this is what your Chief Marketing Officer would tell you ... if you had one! We share the experience gained over 30 years of marketing for Fortune 500 companies and multi-billion-dollar organization PLUS working with nonprofits and startups with limited or no budget.  I bring the real, no-BS marketing strategies from the corporate guys with deep pockets and big budgets and provide insights for SMBs who don't usually have access to that level of expertise.

The Dr. Claude Kershner Show empowers students, professionals, and scholars by offering practical examples of Strategic Entrepreneurship. In a series of teachings, interviews, and stories, we confidently provide evidence-based tactics to take teams and organizations through life cycle transitions.

New tracks tagged #differentiation