Ina Sebastian reads MIT CISR's June 2023 research briefing, which she co-authored with Thomas Haskamp and Nils Fonstad. See the text version and related content at https://cisr.mit.edu/publication/2023_0601_DigitalTransformationMomentum_SebastianHaskampFonstad.

MIT CISR research suggests that digital business transformations may be beginning to stall. In 2020, companies reported their transformations were 50 percent complete; but in 2022, transformations had progressed only to 55 percent complete. One key challenge for digital leaders struggling to generate momentum—consistent, ongoing progress—in a transformation is motivating other business leaders to commit to new goals and practices. In this research briefing, we discuss three sources of organizational inertia in digital business transformations, introduce three actions to generate momentum, and illustrate the actions using a case study from WABCO and ZF.

Generating Momentum in Digital Business Transformations

Stephanie Woerner reads MIT CISR's September 2017 research briefing, which she co-authored with Peter Weill. See the text version and related content at https://cisr.mit.edu/publication/2017_0901_DigitalPathways_WeillWoerner.

Abstract: Just about every big old company is on a digital transformation journey, often without a playbook. In this briefing, we provide a digital transformation playbook—at least the first chapter. We answer the questions: what is digital business transformation, what percentage of firms have transformed, and how do they perform? We also share the four viable pathways for transformation and their pros and cons. As the goal for your company is not digital transformation, but rather business transformation using digital capabilities, we finish by providing some advice on how to choose a pathway that will help you achieve your business goals.

Future Ready? Pick Your Pathway for Digital Business Transformation

Stephanie Woerner reads MIT CISR's January 2020 research briefing, which was authored by Nick van der Meulen and Kristine Dery. See the text version and related content at https://cisr.mit.edu/publication/2020_0101_PathwaysEX_MeulenDery.

Abstract: MIT CISR research has shown that senior leaders expect that digital transformation efforts will significantly affect 67 percent of employees. After all, it’s employees who have to adopt new systems, data, processes, and habits to deliver on the transformation. This briefing outlines just how employees are affected, by describing the employee experience along four distinct transformation pathways. We found that employees suffer from increased work complexity when companies follow pathways that prioritize developing customer-oriented capabilities over operational capabilities. Companies can improve their employee experience by first developing a foundation of required operational capabilities, or by doing so in small iterations by alternating with corresponding customer-oriented capabilities.

The Employee Experience of Digital Business Transformation

Stephanie Woerner reads MIT CISR's December 2023 research briefing, which she co-authored with Ina Sebastian and Peter Weill. See the text version and related content at https://cisr.mit.edu/publication/2023_1201_RegainingMomentum_WoernerSebastianWeill.

Abstract: Almost every company that we talk to is working on a digital business transformation—but with new opportunities such as generative AI emerging, transformation is becoming one of several ongoing priorities. When we started measuring transformation progress in 2017, companies were making good progress on becoming future ready; but at the end of 2022, transformation efforts were stalling. In this briefing, we examine why transformations stall—and what actions help companies maintain momentum, illustrated by the transformation journey of Dawn Foods. We also share the most recent financial results for future-ready companies.

Getting Over a Digital Business Transformation Slowdown

In this episode, we explore the power of Digital Business Transformation, highlighting the key benefits of Digital Transformation Solutions and the importance of Digital Transformation Consulting. Learn how Impressico Business Solutions helps businesses drive innovation, streamline operations, and achieve success in today’s digital landscape. Tune in for insights and strategies! https://www.impressico.com

Accelerating Your Digital Business Transformation Journey

Discover how Digital Transformation Solutions are reshaping industries, driving innovation, and enhancing customer experiences. Learn how Impressico Business Solutions delivers cutting-edge Digital Business Transformation and tailored Digital Transformation Services, helping businesses adapt, thrive, and unlock their full potential in the digital age. Tune in for actionable insights and expert guidance! https://www.impressico.com

Digital Transformation Empowering Your Business For The Future

Ina Sebastian reads MIT CISR's June 2025 research briefing, which she co-authored with Stephanie Woerner and Peter Weill. See the text version and related content at https://cisr.mit.edu/publication/2025_0601_ANZInstitutionalPlatformTransformation_SebastianWoernerWeill.

Abstract: As business models become more AI-enabled, strategically designing, evolving, and reusing platforms that reflect a company’s core capabilities is key to driving growth and innovation. This briefing examines the platform transformation of ANZ Institutional, a division of the Australia and New Zealand Banking Group Limited (ANZ). By building robust, scalable internal platforms and connecting them to deliver revenue-generating digital services, ANZ Institutional redefined how it creates and delivers value—doubling its return on equity (ROE) between 2016 and 2024.

Platform-Enabled Business Transformation at ANZ Institutional

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A research center at the MIT Sloan School of Management, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations.

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