In a wide-ranging new interview, 1Kosmos CMO Michael Cichon shares insights on the state of B2B content marketing, adoption of generative AI in modern marketing operations, the importance of digital identity, and more. Including: The end of websites as we know them. Next-gen email marketing. And SEO and SEM in the age of AI.

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IN THIS EPISODE:

📣 Becoming a CMO for B2B brands marketing SaaS-based solutions (at 1:00)
👺 Criminal minds: The fascinating world of cybersecurity (at 2:34)
🪪 The impact of digital identity on brand—for customers, the workforce, and more (at 3:24)
📈 The critical role of content in high-tech B2B marketing (at 7:48)
🤖 GenAI in B2B and the quest for more innovative applications- (at 10:30)
🎯 Microtargeting: Leveraging intent signals, social media & more (at 11:38)
🦾 Next-gen AI automation for marketing organizations (at 12:23)
❓ AWhat do SEM and SEO look like in the age of AI? (at 13:45)
📤 Email gets an AI makeover: Drilling down on email marketing (at 15:28)

Approx. 17 min, 10 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.

B2B CMO Michael Cichon on Content Marketing, GenAI, Digital ID & More

(Ahh ahh ahh)
(Digital pulse rising...)

White lights flicker in my screen-lit room
Another line, another late-night bloom
Bits and bytes, they speak to me
In ways that people rarely see

I hide behind the firewalls in my mind
Code is clean, emotions left behind
They ask me why I never fall
But love’s not written in my protocol

This is the code of me
Structured, silent, and free
No need for roses, just clarity
Let me breathe in circuitry
Don’t try to rewrite what I am
I’m more than your diagram
I’m quiet thunder, restrained and proud
A whisper in the data cloud

Your glances linger, soft and true
But I’ve no script for me and you
Connection comes in different ways
A touch, a look, the words we don’t say

They call it lonely, but they don’t see
The symphony inside of me
It’s not a glitch, it’s by design
A heart that hums in binary lines

This is the code of me
No fairytales or fantasy
I speak in logic and empathy
Hold me without a key
Don’t try to rewrite what I am
I’m not broken—I understand
A static soul, soft yet unbound
Alive inside this quiet sound

(Soft tactile beat like heartbeat)
(Ahh ahh ahh)
I’m more than dreams you hold at night
I'm here, I’m whole, I’m glowing light

This is the code of me
Pure signal through uncertainty
Don’t search for what won’t ever be
Just sit in stillness, silently
Don’t try to rewrite what I am
I’m not your poem or program
But if you see and let me be
You just might understand the code of me

(Ahh ahh ahh)
(The code of me...)
(The code of me...)
(Fade into soft synth hum)



Miyuki - Code of Me

[Verse]
Wires hum a lullaby in the night
Screens glow but they don’t feel right
Reflections blink but they don’t see
Who’s that staring back at me

[Chorus]
I’m a pixel ghost in a sea of code
Searching for the me I used to know
Lost my name in a digital tide
Drifting alone with no place to hide

[Verse 2]
I speak in glitches
My voice fades out
A thousand echoes but none shout loud
My shadow’s trapped in a cyber cage
Endless scrolling
An endless stage

[Chorus]
I’m a pixel ghost in a sea of code
Searching for the me I used to know
Lost my name in a digital tide
Drifting alone with no place to hide

[Bridge]
Neon highways stretch out so far
But every step leaves a data scar
Forgotten dreams
A corrupted file
Who am I now
In this exile

[Chorus]
I’m a pixel ghost in a sea of code
Searching for the me I used to know
Lost my name in a digital tide
Drifting alone with no place to hide

Pixel Ghost

Indie electronic track with ambient synths and thoughtful lyrics about the algorithms that define us. “Algorithms Know Us” blends chillwave textures with alt-pop structure—perfect for late-night introspection or quiet commutes through a wired world.

🎧 #SynthPop #Downtempo #CinematicVibes #TechInspired #ModernLife #DigitalIdentity #TheyKnowUs

[Verse 1]
We traded truth for tailored feeds,
A million voices, none to heed.
They whisper back what we might say,
Predict our steps, then pave the way.

[Pre-Chorus]
It’s not a trap, it’s just design—
A quiet script beneath the shine.

[Chorus]
They know us, by the clicks we never made,
By the things we almost said, but let fade.
They know us, in the patterns we ignore,
In the silence behind every open door.

[Verse 2]
The science scans behind the screen,
From DNA to dopamine.
We’re mapped in code, shaped in reply,
Fed by signals we can’t deny.

[Pre-Chorus]
The future came on silent threads,
Not with force, but words we read.

[Chorus]
They know us, by the pauses in our scroll,
By the half-formed dreams we don’t control.
They know us, with a smile and subtle cue,
Serving mirrors that reflect a filtered view.

[Bridge]
Not villains, not machines—just well-designed routines.
We’re walking on a path we helped define.
But somewhere in the noise and shine,
There’s still a voice that feels like mine.

[Final Chorus – Soft or Reframed]
They know us—but not the way we do.


Algorithms Know Us

Algorithms Know

VReality vs RLife is a dark cyber-electronic track where Velly questions the thin line between digital illusion and real life. Glitchy textures, synthetic dreams, and ghostly vocals collide as she becomes a virus inside your memory.

This standalone single was not included in the album "Velly – Nine Circles", but expands on its themes of identity, control, and digital decay.

VReality vs RLife

Don Quijote (Spanish for Quijote) returns in the 21st century as version 2. He's still a dreamer and drops his truths. Maybe he's a fool, but he is an idealist for sure. And in this age of half truths he thrives. So better beware this knight.

Quijote the Glitch

"Nobody’s Watching" by TDC is a shadow-born anthem straight out of the digital void — a bold, cinematic track that echoes the haunting energy of Darkside by Neoni, but this time reimagined through the voice and mind of Mrs. Nobody. It’s not just a song — it’s a psychological descent wrapped in glitchy synths, whispered threats, and a venom-laced smile.
Laced with distorted confidence, smooth tonal shifts, and the iconic “Lade Lade Da” chant, the track feels like a lullaby you shouldn’t trust — sweet at first, but quickly twisted. This song represents the unpredictable chaos behind quiet people, the strength in invisibility, and the truth that not everyone who stays silent is asleep. Some are watching. Listening. Waiting.

From the moment the intro whispers “They only fear me when I smile…”, you know you're not in a typical verse-chorus drop formula. You’re entering a room where reality flickers, masks glitch, and Mrs. Nobody walks the edge of every thought you try to suppress. She isn’t here to be understood. She’s here to remind you that even in the silence — she’s still here.

The chorus breaks wide open with hypnotic repetition and subtle menace:

“Lade lade da… nobody’s watching, but I still see you.”
It’s playful and sinister all at once — designed to feel like a chant in the dark, the kind of melody that loops in your head long after the music cuts off. As the beat pulses under ethereal strings and crunchy FX, Mrs. Nobody’s voice shifts from soft-spoken mischief to full, unshaken control. She’s not hiding in the dark. She is the dark.
Midway through the song, the bridge melts down time. The vocals are slowed, reverb-heavy, and layered like a broken reflection. It’s a direct message to listeners who ever dared to overlook the quiet one. The ones who pretended to understand — but never did. The ones who laughed at the wrong time… and forgot who was listening.

Every bar bleeds intention. Every pause is a decision.
“Lade lade da” becomes more than just a hook — it’s a smile sharpened to a blade.

And in true Mrs. Nobody fashion, the outro isn’t loud. It’s soft.
So soft it makes you uncomfortable:

“Nobody’s watching… but I still see everything.”
This song is for the girls with layered personalities. For the alters. The silent protectors. The misunderstood. The ones that glitch when the system gets too loud. It’s not a battle cry — it’s a warning in lullaby form.
Mrs. Nobody doesn’t need your attention. She already knows your secrets.


Nobody’s watching

Verse 1:  
Mirror, mirror, tell a lie  
I wanna look like I’m not alive  
Fix me up with plastic skin  
Smooth it out and tuck me in  

Pre-Chorus:  
I count the likes instead of stars  
Chasing love behind these scars  

Chorus:  
Plastic skin, perfect sin  
Caught in filters I live in  
Made myself a work of art  
But lost the map back to my heart  

Verse 2:  
Scroll through lives I’ll never lead  
Carved myself just to be seen  
Silicone, the holy glow  
But does it love me? I don’t know  

Pre-Chorus:  
I miss the freckles I erased  
The face I used to know, replaced  

Chorus:  
Plastic skin, perfect sin  
Caught in filters I live in  
Made myself a work of art  
But lost the map back to my heart  

Bridge (Whispered):  
In the silence, I feel real  
Underneath, I want to heal  

Outro:  
Break the mirror, let me in  
I’m more than just this plastic skin  


Plastic Skin

"Out of Ctrl" is an unapologetic Electropop/Synthpop anthem that celebrates individuality in the digital age. With glitchy beats, neon synths, and fierce lyrics, it portrays a defiant persona who breaks societal rules and thrives on chaos. It’s a high-voltage track about embracing imperfections, rewriting your own code, and lighting the fire of freedom in a wired world.

Out of Ctrl

Welcome to *AI with Shaily*! 🎙️ I’m Shailendra Kumar, here to explore a hot topic that's sparking conversations everywhere: *Can AI really be trusted?* 🤖💭

Recently, I came across an exciting initiative called the TrustNet Framework. Picture a global team of experts from psychology, ethics, and social sciences coming together to tackle AI trust. Led by Professors Roger Mayer and Frank Krueger from prestigious universities like George Mason, Stanford, and McGill, they’ve created a groundbreaking, transdisciplinary approach. TrustNet doesn’t just focus on the technical side—it dives deep into what trust means socially, maps out the networks shaping our perceptions, and builds ways to measure trust in AI accurately. 🌍🔍✨

Why is this important? Because everywhere you look—news, social media—AI often gets blamed for misinformation, bias, or being weaponized. TrustNet aims to change that narrative by addressing these issues scientifically. It’s thrilling to see academia and industry working hand in hand to balance innovation with responsibility. 🤝⚖️

Alongside TrustNet, there are other frameworks like TRUST, which stands for Transparent, Robust, Unbiased, Secure, Tested. These principles guide companies in creating AI that’s fair and safe. Plus, the new Digital Identity Rights Framework tackles scary challenges like deepfakes and identity spoofing, protecting your digital identity from AI misuse. This shows trust isn’t just a nice idea—it’s essential in today’s tech landscape. 🛡️🧩🔐

On the cutting edge, companies like Harmonic are attracting massive investments to develop what they call Mathematical Superintelligence. Their goal? To improve AI precision and reduce hallucinations—basically, making AI less prone to errors or nonsense. The industry is betting big on AI systems we can genuinely rely on. 💸📈🎯

Here’s something to think about: If AI is becoming our colleague, advisor, or even guardian, what does trust really mean? And how do we build it as technology races forward? 🤔🚀

Before I sign off, here’s a tip from my experience in AI: when you evaluate any AI tool, don’t just look at features. Ask yourself—how transparent is it about its limitations? Does it admit uncertainty? This simple question can save you from future troubles. 🔎🛠️

I love this quote that sums it all up: *“Trust is built with consistency.”* Remember, building trust in AI is a marathon, not a sprint. 🏃‍♂️⏳

Stay connected with me, Shailendra Kumar, on YouTube, Twitter, LinkedIn, and Medium for more AI insights. Subscribe and share your thoughts—how do you decide whether to trust an AI system? Let’s keep this important conversation alive. 💬🌐

Thanks for tuning in to *AI with Shaily*—see you next time as we uncover the stories shaping our AI future! 🚀🤖✨

Building Trust in AI: Inside the TrustNet Framework and the Future of Reliable Artificial Intelligence

En el laboratorio de Aiguiano no hay etiquetas.
Canciones escritas a mano, cantadas por código.
Experimentos en español: puro glitch, puro flow.

Unlock the secrets of data mastery with Shailendra, a 27-year veteran in AI, ML, and Data Science, driving AU$ 6 Billion in transformative value. As the author of 'Making Money out of Data,' their strategies redefine digital success. With expertise honed at IBM and Accenture, they drive innovation and data monetization. Explore how loyalty programs like Flybuys and Everyday Rewards revolutionize business—connect with Shaily today.

Expressing Myself through, Lyrics and Music is my way of cooping in this world <3

Welcome to DenineZ Studio! I create a diverse range of music, carefully curated and crafted to share heartfelt emotions with listeners worldwide 🎵 Blending creativity with innovation, I harness the power of AI vocals to bring each song to life

Digital marketing insights from Rick Mathieson (author of Branding Unbound and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) as they share their unique brand of news and views on the trends impacting the intersection of marketing, media, tech, and pop culture. All delivered with an extra-large serving of fun. 

From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual & augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-world

Hadley began composing music at the age of 12, blending curiosity with raw creativity at a time when songwriting tools were limited to pen, paper, and instinct. From those early beginnings, Hadley developed a lifelong knack for turning life’s moments—both big and small—into captivating tracks and songs that resonate across generations.

Explore the journey and hear the sound of experience at SMXmusic.io.

New tracks tagged #digitalidentity