While Blockchain Journal has been spending time connecting with some of the biggest consultancies (the so-called "Final Four") to understand how their blockchain practices — typically one of the multiple practice types they operate — can help large brands and enterprises with their blockchain go-to-market strategies, there are also other independent consultancies that are "Web3-native." In other words, 100 percent of their firms' energies are devoted to helping clients with blockchain and Web3 strategy and execution. One such Web3-native consultancy operating out of France is Doors3. In fact, Doors3 claims to be the first of its kind to operate in France.

While he was attending the NFT.NYC 2023 conference in New York City, Blockchain Journal editor-in-chief David Berlind met with Doors3 co-founder and CEO Karen Jouve to learn more about the global brands that the firm is helping and what its methodology is for helping clients like Groupe Renault, L'Oréal, L'Équipe, and Yves Saint Laurent. 

According to Jouve, Doors3 takes a long-term strategic approach that starts with helping them to understand the Web3 ecosystem and related concepts having to do with non-fungible tokens (NFTs), cryptocurrencies, blockchain, the idea of metaverses and the technological gaps between Web 2.0 and Web3. A journey with Doors3 starts with the development of a strategic vision and goes right through to the deployment of a proof-of-concept and after that, deployment at scale. 

The good news, said Jouve in the interview, is that a lot of brands have already moved past the early days of one-and-done publicity generating air drops and on to an understanding of how blockchain is less about making money and more about building a shared ownership experience (shared between brands and their customers) and a true internet of value.  Referring to one of the key use cases, "Loyalty 3.0," Jouve says the next wave of digital transformation involves a reinvention of the way that customers engage brands and vice versa.

To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/interview/parisbased-web3-consultant-doors3-helps-some-worlds-biggest-brands-blockchain-strategy/

The video can also be watched on Blockchain Journal's YouTube Channel at https://www.youtube.com/watch?v=_NXAXNEt5gY

Paris-Based Web3 Consultant Doors3 Helps Some of The World's Biggest Brands with Blockchain Strategy

In this episode, Menno talks with James Scott. James is the director at the MIT/ CRE Real Estate Transformation Lab. Before filling this role, James was the lead researcher at MIT Real Estate Innovation Lab. They discuss the definition of technology, hybrid working, digital twin, and the metaverse.

#16 Enhancing the real estate industry with technology

Have you ever wished you had a duplicate version of yourself? If the answer is yes, this episode with Jon Tota is for you!

Jon has spent his 25-year career at the forefront of all aspects of online digital media, including what we’ll be discussing on today’s episode which are photo realistic digital replicas of people using A.I. These are also known as digital doubles or twins, synthetic avatars, and people’s digital likeness.
 
Jon started as a screenwriter in the early 90’s and then went on to design computer networks and trading systems for Wall Street ﬁrms. Jon co-founded Edulence in 2002 and launched Knowledgelink as one of the first video training platforms in 2004. Edulence was acquired in 2020 by ELB Learning to make Knowledgelink the Learning Management System for one of the most trusted brands in the Learning & Development space.
 
Fast forward to today, Jon creates immersive audio and learning content at Syntax + Motion which produces online courses, interactive video series, and podcast shows.
 
He’s also at the forefront of A.I. synthetic media as CEO of Render. Render provides Digital Likeness solutions for personal brand businesses, thought leaders, influencers, and business leaders who want to leverage their synthetic, A.I.-powered Likeness to communicate more effectively online and create audio and video content from anywhere without going on camera.
 
As a sponsor of this podcast, Render is going to be creating a digital replica of my image and likeness, and an accurate clone of my voice so I’ll be able to create hyper-realistic avatar content with ease later this summer and I couldn’t be more excited about it! 

We’ll also be bringing a content capture event to Cincinnati in October so sign up for our free newsletter at CreativitySquared.com to not miss out on any of the fun!
 
In today’s conversation with Jon, you’ll discover what digital doubles are, their application use cases in our 2D world, the ethics around them, the power of prompting from a developer’s perspective, how ChatGPT can help writers, how A.I. can break down barriers of entry for people to pursue new creative outlets, and why Jon always starts with a script. Enjoy!

EPISODE SHOW NOTES: https://creativitysquared.com/podcast/ep5-jon-tota-custom-synths-are-here   

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Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform. 

Because it’s important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations.

This show is produced and made possible by the team at PLAY Audio Agency: https://playaudioagency.com.

Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: http://socialitysquared.com.

Discover Use Cases for Your Digital Likeness & Content Creation Efficiencies with A.I. from Jon Tota

In deze aflevering van Something Spatial gaat Niels in gesprek met Iris Reimerink, manager geo-expertisecentrum bij het Kadaster. Zij spreken over de belofte van de digital twin, de waarde die digital twins kunnen bieden en de meerwaarde van 3D.

Something Spatial - Digital twin: de hype voorbij

In this second episode of the podcast series, "Digital Twins: The gateway to autonomous industrial facilities", together with Adrian Park, vice president of presales; and Hans Kouwer, director of industry consulting, both with Hexagon’s Asset Lifecycle Intelligence Division, we discuss how digital twin platform ensures the handover of a high quality digital twin for operations purposes and provides benefits during the project phase.

This podcast series is created in partnership with Petroleum Economist and also broadcasts on PE Live Podcasts. Also, this conversation is moderated by Karolin Schaps, a regular contributor to Petroleum Economist.

Digital Twins: Promoting project performance

Niels gaat in gesprek met Thomas Pelzer van Cyclomedia over digital twins. Een interessante toepassing van digital twin die ze bespreken is de mogelijkheid om op basis van een digital twin van de huidige wereld een simulatie te doen van de toekomst, bijvoorbeeld het plotten van een nieuwbouwplan. Zo kan de digital twin ons een blik in de toekomst bieden.

Something Spatial - Digital twin biedt een kijkje in de wereld van de toekomst

They broke the bandwidth barrier. 
But can they cope with packet loss?

Get Forward Networks’ digital twin technology that models your entire network.

Understand and reason about all potential traffic and instantly troubleshoot issues.

A single-source-of-truth to verify your network's security.

Cables Of Our Lives

Do people trust A.I.-created hyper-realistic avatars? Discover what the data reveals in the first study of its kind! 

Soon to-be Dr. Jill Schiefelbein is the Chief Experience Officer and a Partner at Render, a Creativity Squared partner and sponsor that’s a start-up specializing in creating hyper-realistic avatars, including mine. Jill is also a leading researcher on these types of photo-realistic avatars. 

She’s an early tech adopter and thrives at the intersections of communication, education, and technology. As a University faculty-turned-entrepreneur, she’s an award-winning business owner, author, and recovering academic. She taught at Arizona State University for 11 years, analyzed terrorist documents to provide counter-terrorism messaging strategies to the military, and was a pioneer in digital education. Jill helps organizations navigate physical, digital, and technological communication spaces to attract customers, increase sales, and retain clients. 

As of December '23, Jill will have defended her doctoral dissertation, which is the first study of its kind that focuses on the effectiveness, engagement, and trust of hyper-realistic avatars – with both subjective and objective participant data. 

What does the research data reveal? Today, you’re getting the first glimpse of her research findings here on Creativity Squared! 

If you want your own custom synthetic avatar, we’re collaborating with Render to bring their Avatar Experience to Cincinnati, OH, on October 25 and 26, so you can digitally clone yourself too. If you’re interested in learning more, sign up for the Creativity Squared free weekly newsletter at CreativitySquared.com where all event details will be shared. 

In this episode, you’ll not only discover how avatars reach and resonate with viewers, but also how Jill consults businesses to understand, utilize, and leverage synthetic media through added personalization, customization, and choice. Geek out with us about the history of avatars, the synthetic media industry landscape and business use cases, and how this new medium is democratizing video creation and helping us to become more human.

EP SHOW NOTES: https://creativitysquared.com/podcast/ep20-jill-schiefelbein-do-people-trust-a-i-created-avatars/ 

JOIN 
Sign up for our free weekly newsletter: https://creativitysquared.com/newsletter 
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Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform. 

Because it’s important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations.

Producer: https://playaudioagency.com.

Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: 
http://socialitysquared.com.

Do People Trust A.I.-Created Avatars? Discover what the Data Reveals with Render’s Jill Schiefelbein

The AEC industry has been talking about Digital Twins for 20 years, but now manufacturing and other industries have adopted the concept and technology as well. Creating and maintaining a digital twin can be difficult, but one way of capturing 3D data and creating 3D models that are used in digital twins is with reality capture technologies. In this episode we talk with Shaun Bryant, owner of CADfm Consulting, publisher of the NotJustCAD newsletter, and co-host of the Beams and Columns podcast, about the transition from 2D to 3D (and how it’s still happening), and the rapid adoption of reality capture technologies that speed up the digital twin process. 

Website: https://www.cadfmconsult.com
Blog: https://www.cadfmconsult.com/not-just-cad
LinkedIn: https://www.linkedin.com/in/cadfmconsult/
Twitter: https://www.twitter.com/notjustcad
Instagram: https://www.instagram.com/notjustcad
Threads: https://www.threads.net/@notjustcad

Beyond 3D

Capturing the 3D World Faster than Ever Before

Digitaalehituse klastri taskuhäälingu neljanda episoodi külalised on 3Di (Hades Geodeesia OÜ) tehnoloogiajuht Vaiko Veeleid, Wenture tegevjuht Kaur Tuli ning Tallinna Linnavaraameti digiehituse valdkonna juht Christopher-Robin Raitviir. Saadet juhib Kliimaministeeriumi digiehituse valdkonna juht Jaan Saar.

Saates selgitatakse lähemalt, mis on digikaksik. Kuidas kasutab Tallinna linn oma töös digikaksikut? Millist kasu näevad tellijad, projekteeriad ning ehitajad digikaksikus?

#6 - Kuidas defineerida digikaksikut?

In deze aflevering van Something Spatial spreekt Niels met Femke van den Hondel, productmarketing specialist bij Esri Nederland. Zij spreken over het marktonderzoek dat vooraf is gegaan aan de realisatie van de Living Digital Twin. 

De Living Digital Twin is een initiatief waarin verschillende organisaties samenkomen om hun digital twins met elkaar te delen en samen verder te komen. Maar waar is dit initiatief begonnen? Femke deed onderzoek naar de behoeften van organisaties om de Living Digital Twin zo goed mogelijk vorm te geven. In de podcast vertelt zij hoe ze dit onderzoek heeft uitgevoerd en welke inzichten hier uit kwamen.

Something Spatial - Van think aloud testing tot Living Digital Twin

Advances in reality capture technology have taken huge leaps in the past few years, and in this episode we talk with Pete Kelsey, Owner at VCTO Labs, about just how far things have come (some of the stuff is just wicked cool!). These advances lead to questions about creating more agile file formats that can go from scanner to 3D model easier and faster. Going beyond CAD? What does that look like? Listen in and let us know what you think.

Going Beyond CAD to More Innovative, Agile Formats

In today’s episode we talk with Kenneth Wong, Senior Editor at DigitalEngineering24/7, about how AI is making a stronger impact on the design and engineering world now than it did even just 3 years ago. It started with generative design, and now we are seeing AI seep into nearly every aspect of engineering - everything from simulation to digital twins in the metaverse. Listen in and let us know how you think AI will transform the engineering world.

How AI is Impacting Engineering, Design and Simulation

In this special episode of the Blockchain Journal podcast, host David Berlind embarks on another unboxing adventure featuring a factory-dropped polo shirt from Lacoste's NFT-based customer engagement and loyalty program (better known as UNDW3 or "Underwater"). David explains how he found his way to buying a UNDW3 NFT with Ether (a.k.a. ETH, the protocol token of Ethereum) and then, in an act of "token gating," was able to use that card to gain access to exclusive benefits and customer experiences that are only available to UNDW3 NFT holders. 

Throughout 2023, David earned points in the program by going on UNDW3 missions, similar to how they completed certain journeys in Starbucks' Odyssey NFT program. But those points had nothing to do with his right to access the factory drop. Whereas members in the Odyssey program were gifted certain physical items based on points earned (be sure to watch David's unboxing of the care package he got from Starbucks), his status as a UNDW3 NFT holder only earned him the right to purchase UNDW3-branded polo shirts, sweat pants, and hoodies. David picked the least expensive of the three to purchase with his own money: the polo shirt for $125.

Come along as David rips open the box from Lacoste, discovers what's inside, and figures out how Lacoste married the physical item to a digital, augmented reality experience using the Snapchat platform.

To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/analysis/unboxing-first-phygital-drop-associated-lacostes-undw3-nft-customer-engagement-program

The video can also be watched on Blockchain Journal's YouTube Channel at https://www.youtube.com/watch?Frsjfr6geBw

Unboxing The First Phygital Drop Associated With Lacoste's UNDW3 NFT Customer Engagement Program

In this episode of the Blockchain Journal podcast, Blockchain Journal editor-in-chief David Berlind unboxes a care package from the Starbucks' Odyssey NFT-based customer loyalty and engagement program. Clad in his "My Mom Thinks I Work at Bitcoin" t-shirt (thanks Alchemy!), David first explains how the Odyssey program worked throughout 2023 (he was an active participant) and how he worked his way into a special tier of accumulated points that earned him access to the physical items in the box. 

One by one, he picks through the contents of the box, which include a Starbucks Odyssey-branded MiiR mug, a Starbucks Odyssey hoodie, a coffee passport guidebook (sort of like a wine taster's diary, but for coffee drinkers), a sticker pack featuring images of some of the NFT stamps that he earned throughout 2023, and a canvas tote bag adorned with the Starbucks Odyssey logo.

While Starbucks isn't tying these particular physical items to the NFTs themselves like other global brand enterprise programs have, David discusses Starbucks' chosen blend of the physical and digital realms (often referred to as a "phygital" strategy in blockchain circles). Starbucks came closest to this marriage when it issued large MiiR tumblers to the holders of its Siren NFT (Starbucks uses the word "Stamp" instead of "NFT"). A siren is a special type of mermaid that Starbucks has chosen as the centerpiece of its iconic logo, and each MiiR mug that the coffee house issued to Siren NFT holders bore images of the sirens on their NFTs. 

David offers insights into the Starbucks Odyssey program's mechanics throughout the unboxing, including accumulating points through various activities and tier-based benefits selection. David also notes the personal data implications of participating in such programs, noting the additional personal information, such as shipping addresses, that Starbucks could not have otherwise gathered were it not for how the Odyssey program works.

To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/analysis/holy-unboxing-batman-starbucks-odyssey-nft-project-wraps-2023-gifts-program-participants

The video can also be watched on Blockchain Journal's YouTube Channel at: https://www.youtube.com/watch?OBStfIiLuRQ

Holy Unboxing Batman! Starbucks' Odyssey NFT Project Wraps 2023 With Gifts for Program Participants

During the NFT.NYC 2024 Conference in New York, Blockchain Journal editor-in-chief David Berlind interviews one of the speakers at the event: Marc Baumann, founder of FiftyOne Ventures and Dematerialzd.xyz. Baumann is well-known for his opinionated analyses regarding the NFT-based customer loyalty and engagement programs operated by some of the world's biggest brands.  The discussion delves into the evolution of NFT use cases, which famously (or infamously, depending on your point of view) began with collectible digital images. Baumann responds to David's questions with a walk down memory lane, examining the past and current NFT landscapes, and eventually ends with some predictions about some of the more nuanced use cases, focusing on tangible business outcomes.

Baumann identifies four key verticals where NFTs are making waves in business applications. The first, tokenization and phygitals, involves the 1:1 marriage of physical items with their digital counterparts on-chain, often facilitated by near-field communication (NFC) chips. According to Baumann, this results in myriad possibilities for post-purchase activations and direct consumer engagement, such as unlocking rewards or exclusive experiences tied to the possession of specific products. Baumann talks about how physical items become proxies for their digital counterparts and vice versa, paving the way towards the idea of token-gating, a fusion of the physical and digital realms where either "twin" grants the holder exclusive, "velvet rope" style access to real or virtual world (a.k.a. "metaverse") customer journeys. 

Baumann also leans into loyalty and rewards, community and commerce, and data insights as the other three key verticals. Baumann emphasizes the need for brands to move beyond the allure of NFTs as standalone collectibles and instead focus on solving real business problems, creating value for consumers, and generating measurable ROI. 

Baumann and David spend a fair amount of time discussing the history of the recently scuttled Starbucks Odyssey NFT program as a bit of a stain on the NFT landscape. This leaves open the question of how, if a big brand like Starbucks can't make NFTs work, what enterprise can? This brings the discussion full circle back to the challenges associated with collectibility (one of the main features of the Odyssey program).

To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/interview/dematerialzd-researcher-marc-baumann-discusses-post-starbucks-business-value-nfts-nftnyc

The video can also be watched on Blockchain Journal's YouTube Channel at:
https://www.youtube.com/watch?v=rV2ZBY7vuOk

Dematerialzd Researcher Marc Baumann Discusses the Post Starbucks Business Value of NFTs at NFT.NYC

The world's leading source of information for enterprises and businesses looking to use blockchain as an application platform for digital transformation, business innovation, customer engagement, and industry disruption.

Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on your preferred podcast platform, and on YouTube. 

ChaptGPT says don’t miss the most thought-provoking conversations on creativity and A.I. — join now: https://CreativitySquared.com 😉

#CreativitySquared 

Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: https://SocialitySquared.com.

Helen Todd is co-founder and CEO of Sociality Squared and the creator of Creativity Squared. Connect with Helen on Instagram (https://instagram.com/helenstravels), Twitter (https://twitter.com/helenstravels), and LinkedIn (https:/linkedin.com/in/helentodd).

HxGN Radio is Hexagon’s podcast channel for the latest information about the company and its brands. Serving as a platform for industry thought leaders to share stories of innovation and success, HxGN Radio reaches out to a global audience, offering news, insight and opinions designed to leave a lasting impact.

New tracks tagged #digitaltwin