Booking.com needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegian. We learn how they address those needs by focusing on what sets them apart from their competitors.

Sandra Petschar is the Global Talent Marketing & Employer Branding Manager at Booking.com.

Sandra Petschar on LinkedIn: https://www.linkedin.com/in/sandrapetschar/

Booking.com Careers: https://careers.booking.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

The Employer Branding Podcast

Apple Podcasts

Defining Your Employer Brand, with Sandra Petschar of Booking.com

Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we learn how they established an employer brand function and activated their EVP.

Stefanie Drerup is the Head of Strategic Talent Ecosystem Development and Employer Branding at Siemens.

Stefanie Drerup on LinkedIn: https://www.linkedin.com/in/stefanie-drerup/

Jobs at Siemens: https://jobs.siemens.com/careers

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Establishing the Employer Brand Function on a Global Scale, with Stefanie Drerup of Siemens

RWE is one of Europe’s largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise brand awareness and activate their EVP with the help of employee storytelling.

Neil Daly is the Global Head of Employer Brand & HR Communications at RWE.

Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/

Careers at RWE: https://www.rwe.com/careers/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Raising Brand Awareness with Employee Storytelling, with Neil Daly of RWE

CBRE is the world’s largest commercial real estate firm. However, while brand awareness is high for people in the industry, they’re not on the radar for other talent pools they need to recruit from. We talk through how they measure employer reputation and set goals to improve brand awareness and the employee experience. 

Debbie Celado is VP, Global Talent Marketing at CBRE.

Debbie Celado on LinkedIn: https://www.linkedin.com/in/deborahcelado/

Careers at CBRE: https://www.cbre.com/careers

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How to Measure Your Employer Reputation, with Debbie Celado of CBRE

Nokia’s business has shifted radically over their 150+ years. From a paper mill to the largest manufacturer of mobile devices to now working with NASA to install a communications network on the Moon. We find out how they keep their employer brand fresh through so many shifts in their business.

Chris Colbert is the Global Head of Employer Brand at Nokia.

Chris Colbert on LinkedIn: https://www.linkedin.com/in/chris-colbert/

Careers at Nokia: https://www.nokia.com/about-us/careers/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Keeping Your Employer Brand Fresh at a World-Renowned Organization, with Chris Colbert of Nokia

Welcome to "50:50 Unplugged"! 
In this episode we chat with James Carss, founder and Chief Executive of Castle Peak Group. Castle Peak Group is an executive search consultancy driven by their belief in the importance of diversity and inclusion in the workplace. 
Together, James, Lyndsey and Lynsey discuss practical strategies, success stories focused on how a diverse workforce can shape a company’s identity and reputation.

Unplugged with James Carss | Building a Strong Employer Brand Through Diversity and Inclusion

Zapier is an automation and AI platform that practices what they preach, with a fully remote, asynchronous team that only meets in person once a year. In this episode, we find out how they create a strong employer brand around those values and attract the right talent.

Kim Wilkes is the Head of Talent Attraction at Zapier.

Kim Wilkes on LinkedIn: https://www.linkedin.com/in/kimberlywilkes/

Jobs at Zapier: https://zapier.com/jobs

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Creating an Employer Brand Around Remote Work and Flexibility, with Kim Wilkes of Zapier

Adyen is a financial technology platform that simplifies payment processing for businesses worldwide. But how do they reach candidates that aren’t necessarily looking for a job, and are definitely not aware of Adyen? We talk strategy for how to reach passive candidates with your employer brand.

Mercedez Lockett-Hart is the Employer Brand Manager at Adyen.

Mercedez Lockett-Hart on LinkedIn: https://www.linkedin.com/in/mercedezlocketthart/

Careers at Adyen: https://careers.adyen.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

An Employer Branding Strategy to Reach Passive Candidates, with Mercedez Lockett-Hart of Adyen

Verizon is well-known as a consumer-facing brand, but not so much as a place to work. There was a clear need for employer branding, and we find out how they worked to establish their EVP.

Tara Orlando is the Senior Director of Talent Attraction & Emerging Talent Pipeline at Verizon.

Tara Orlando on LinkedIn: https://www.linkedin.com/in/tara-orlando-41272220/

Careers at Verizon: https://www.verizon.com/careers

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!


Building a New Employer Brand at a Well Known Consumer-Facing Business, with Tara Orlando of Verizon

IHG is a huge global hospitality brand with over 500,000 employees worldwide. In this episode we learn how they developed a TVP, or Targeted Value Proposition, in order to reach talent with niche skillsets.

Eunice Z. Clements-Tweedie is the Vice President of Global Talent Acquisition at IHG.

Eunice Z. Clements-Tweedie on LinkedIn: https://www.linkedin.com/in/euniceclementstweedie/

IHG Careers: https://careers.ihg.com/en/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Developing a TVP to Target Niche Talent, with Eunice Z. Clements-Tweedie of IHG

Welcome to the 50:50 Unplugged podcast, where we explore the latest trends and insights in diversity, equity, and inclusion in the workplace. Your hosts, Lyndsey Britton-Lee and Lynsey Harbottle are the co-founders of 50:50 Future, a leading training and consultancy company that really values difference.

Each episode, we bring you candid conversations with industry leaders, researchers, and practitioners, who share their experiences and knowledge on creating more equitable and inclusive work environments. From examining the impact of implicit bias to discussing strategies for building inclusive teams, our podcast covers a wide range of topics relevant to today's workplaces.

We believe that by increasing awareness and understanding of diversity and inclusion issues, we can create positive change in organisations and communities. So join us on this journey as we strive towards a 50:50 Future - equality of opportunity and not 50:50 bums on seats!

Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.

In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever.

Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.

Subscribe ==> https://employerbrandingpodcast.com

Contact: leslie@linkhumans.com

New tracks tagged #employerbrand