For tech companies, a major challenge is reaching Millennials and Gen Z with employer branding that resonates with them. We talk about how Wish uses platforms like TikTok, Instagram, SnapChat, and more with messaging that is authentic, sincere, and engaging.

Monica Kielawa is the Manager of Employer Branding, Talent Communications, and Internal DEI at Wish.

Monica Kielawa on LinkedIn: https://www.linkedin.com/in/kielawam/

Careers at Wish: https://www.wish.com/careers

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

The Employer Branding Podcast

Apple Podcasts

Employer Branding That Resonates with Younger Talent, with Monica Kielawa of Wish

Our guest today was tasked with staking out an EVP at ADT, a longstanding organization with a wide range of employee personas. We talk about how they developed their EVP and their strategy to activate it throughout the business. 

Kayla Branham is the Marketing Manager of Talent Acquisition at ADT.

Kayla Branham on LinkedIn: https://www.linkedin.com/in/kayla-branham/

Jobs at ADT: https://jobs.adt.com/

The Talent Marketing Board: https://board.org/talent/

Allison Kruse’s three steps for EVP activation: https://linkhumans.com/baxter-evp/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How to Activate an EVP Across a Wide-Ranging Organization, with Kayla Branham of ADT

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With employment in the US at an all-time high, we talk to one company that has found success targeting passive candidates: talent that isn’t necessarily actively looking for a job but might make the move for the right fit.

Kelly Cruse is the VP of HR and Chief Diversity Officer at Atlas World Group.

Kelly Cruse on LinkedIn: https://www.linkedin.com/in/kelly-cruse-5941bb3/

Atlas World Group on LinkedIn: https://www.linkedin.com/company/atlas-van-lines/

Atlas Van Lines Careers & Culture: https://www.atlasvanlines.com/about/careers-culture

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Using Targeted Marketing to Attract Passive Candidates, with Kelly Cruse of Atlas World Group

At HelloFresh, the Employer Branding team takes an Agile approach with cross-functional training focused on upskilling recruiters into marketing. We talk about how this leads to more creativity, more opportunities, and a more responsive employer brand.

Carolina Guillen is the Head of Global Talent Marketing and Engagement at HelloFresh.

Carolina Guillen on LinkedIn: https://www.linkedin.com/in/cguillea/

HelloFresh on LinkedIn: https://www.linkedin.com/company/hellofresh/

HelloCommunity Blog: https://careers.hellofresh.com/global/en/blog

Careers at HelloFresh: https://careers.hellofresh.com/global/en

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Powering Up Employer Brand by Upskilling the Recruitment Team, with Carolina Guillen of HelloFresh

Mars is a large, multinational organization with business units in everything from candy to pet care. So what happens when they need to refresh their EVP? We find out how they used Employer Brand Index data to help them find something that works.

Marie Codet is the Global Employer Reputation Manager at Mars.

Marie Codet on LinkedIn: https://www.linkedin.com/in/marie-codet/

Careers at Mars: https://careers.mars.com/global/en

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How Employer Brand Index Data Can Help with EVP Development, with Marie Codet of Mars

Netflix is famous for its “Seeking Culture” memo. So what is it like to run employer branding at a company with a reputation for its unique approach to company culture?

Sergio Ezama is the Chief Human Resources Officer at Netflix.

Sergio Ezama on LinkedIn: https://www.linkedin.com/in/sergioezama/

Jobs at Netflix: https://jobs.netflix.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

When Your Organization Is Famous for Your Employer Brand, with Sergio Ezama of Netflix

🤔 Have you ever wondered: 

"How can we achieve a truly relevant employer brand that resonates with our target audience?" 

Well, wonder no more! 

This episode starts by addressing this critical question, which sets the foundation for all employer brand development.

In this episode of the "Building a Modern Employer Brand" podcast, I'm thrilled to share some game-changing insights with you.

💡 Join me as I unveil the power of the Magnetic Employer Branding Method™️. 🌌 

The core principle behind this method is simple yet revolutionary: "It's not about you, it's about them."

I'll walk you through the difference between modern employer branding that captivates and converts, and the traditional approach that falls flat.

🔥 Get ready to rethink your approach to employer branding and discover how to truly connect with your audience.

Remember, it's not about you; it's about them. Let's embark on a journey that transforms how you connect with your target talents and create an employer brand that's truly magnetic! 🚀🌈

Find additional notes and links for this episode on the blog:

🔗 https://bit.ly/45PjeNY

**

Subscribe to my Weekly Email on Building the Modern Employer Brand for exclusive insights and updates about the upcoming book: https://bit.ly/44pdABi

#147 How to achieve a truly relevant employer brand?

The Asia-Pacific region contains a wide variety of cultures, languages, and challenges that present a unique set of challenges for employer branding. We find out how Google’s strategy for reaching the top tech talent in the region.

Glynnis Quek is the APAC Online Marketing Lead at Google.

Glynnis Quek on LinkedIn: https://www.linkedin.com/in/glynnisquek/?originalSubdomain=sg

Life at Google: https://blog.google/inside-google/life-at-google/

Mary Streezel’s episode: https://linkhumans.com/google-employer-brand-strategy/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How Google Reaches Top Tech Talent in APAC, with Glynnis Quek of Google

Activision Blizzard comprises three distinct video game publishing brands: Activision, Blizzard, and King. We find out how they maintain parallel employer brands for each company in order to attract top tech and creative talent.

Alex Horner is the Global Head of Talent Attraction at Activision Blizzard.

Alex Horner on LinkedIn: https://www.linkedin.com/in/alexhorner1/

Careers at Activision Blizzard: https://careers.activisionblizzard.com/

Thanks for tuning in!

Managing Three Parallel Employer Brands, with Alex Horner of Activision Blizzard

Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and why Thermo Fisher has a company page on Stack Overflow.

Kenty Brumant is the Senior Manager of Talent Attraction and Employer Brand at Thermo Fisher Scientific.

Kenty Brumant on LinkedIn: https://www.linkedin.com/in/kentybrumant/

Careers at Thermo Fisher: https://jobs.thermofisher.com/global/en

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Measuring Employer Branding Impact, with Kenty Brumant of Thermo Fisher Scientific

Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts.

Doug Kelsall is the Global Recruitment Marketing & Branding Director at Experian.

Doug Kelsall on LinkedIn: https://www.linkedin.com/in/dougkelsall/

Careers at Experian: https://www.experian.com/careers/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Metrics for Employer Brand Success, with Doug Kelsall of Experian

Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit.

Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at the LEGO Group.

Andrew Paterson on LinkedIn: https://www.linkedin.com/in/andrew-paterson-fcipd-9a856976/

Behind the Bricks: https://www.lego.com/en-us/careers/stories

World Employer Branding Day: https://www.worldemployerbrandingday.community/

Finding the Right Fit When You Have Strong Brand Recognition, with Andrew Paterson of the LEGO Group

Booking.com needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegian. We learn how they address those needs by focusing on what sets them apart from their competitors.

Sandra Petschar is the Global Talent Marketing & Employer Branding Manager at Booking.com.

Sandra Petschar on LinkedIn: https://www.linkedin.com/in/sandrapetschar/

Booking.com Careers: https://careers.booking.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Defining Your Employer Brand, with Sandra Petschar of Booking.com

Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we learn how they established an employer brand function and activated their EVP.

Stefanie Drerup is the Head of Strategic Talent Ecosystem Development and Employer Branding at Siemens.

Stefanie Drerup on LinkedIn: https://www.linkedin.com/in/stefanie-drerup/

Jobs at Siemens: https://jobs.siemens.com/careers

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Establishing the Employer Brand Function on a Global Scale, with Stefanie Drerup of Siemens

RWE is one of Europe’s largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise brand awareness and activate their EVP with the help of employee storytelling.

Neil Daly is the Global Head of Employer Brand & HR Communications at RWE.

Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/

Careers at RWE: https://www.rwe.com/careers/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Raising Brand Awareness with Employee Storytelling, with Neil Daly of RWE

Building a Modern Employer Brand podcast is a weekly podcast that brings you a modern breath of air into employer branding and other HR marketing! 

This podcast is for all modern-minded HR/Talent marketing practitioners who want to learn how to influence talents with messages and marketing in a world where attention is no longer a default.

This podcast is brought to you by Employer Branding Agency Emine and hosted by Susanna Rantanen.

Susanna is Finland's best-known employer branding expert and one of the top employer branding influencers in the world. Her family business, Employer Branding Agency Emine, has been selected as one of the Top 10 Employer Branding Agencies in Europe, and she is also the innovative creator of the renowned Magnetic Employer Branding Method™️.

Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.

In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever.

Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.

Subscribe ==> https://employerbrandingpodcast.com

Contact: leslie@linkhumans.com

New tracks tagged #employerbrand