What would entice you to stay longer in a shop and possibly buy more? 

Well obviously, that depends on how attractive you find what the shop is selling. After that, perhaps the duration of your stay has to do with the way the goods are displayed, and the shop’s interior design. But beyond what you can see, beyond the way the place excites your sense of vision, how can the shop keeper engage with your other senses, what you hear or even what you smell? Well, that question has led our next designer to develop an innovative approach to branding businesses through sounds and scents. Simon Faure-Field, founder of the Singapore company, Equal Strategy designed customer experiences for shops, hotels, supermarkets, airports or any business you can imagine, and his tools are music and fragrance. He joins us now on the line from Singapore.

ABC News Australia - Equal Strategy - Experience Design Fragrance Background for Hotels & Retail

Թերեզան UX/UI դիզայներ է, մոտ 7 տարվա աշխատանքային փորձով։ Միասին խոսում ենք իր ծավալած մասնագիտական գործունեությունից, ֆրիլանսիգի դրական և բացասական կողմերից, իր ստեղծած քմյունիթիից։ 

Թերեզան Ապրիլի 30-ին ունենալու է վորքշոթփ՝ որի հետ կապված մանրամասները ևս քննարկել ենք։

Վորքշոփի մասին կարող եք կարդալ այստեղ՝

https://www.instagram.com/p/CrBreNlMNB9/

Թերեզայի հետ կապ կարող եք հաստատել ինսագրամյան էջի միջոցով։

@teresa_sagateli

https://www.instagram.com/teresa_sagateli/

Թերեզայի ստեղծած քմյունիթիին կարող եք հետևել ինսագրամյան էջի միջոցով։

@commune_club

https://www.instagram.com/commune_club/

Tereza Saghatelyan about Freelancing

Տաթևը սկսնակ UX/UI դիզայներ է, մոտ 1ից - 1,5 տարվա աշխատանքային փորձով։ Միասին խոսում ենք մասնագիտություն փոխելուց, իր մասնագիտական առաջին քայլերից, սկսնակի համար դրական և բացասական կողմերից, իր ունեցած դժվարություններից և IT ոլորտի միֆերից։ 


Տաթևի հետ կապ կարող եք հաստատել ինստագրամյան էջի միջոցով։
@ta_teverkhachatryan


Ինչպես նաև խոսել ենք ինքնակրթությունից ։ Ստորև կգտնեք լավագույն կայքերի հղումները՝
-coursera.org
-edx.org
-domestika.org
-futurelearn.com
-interaction-design.org


ԵՎ ոգեշնչող որոշ աաղբյուրների հղումներ՝
-dribbble.com
-behance.net
-pinterest.com

Tatev Khachatryan about First steps in UX/UI design

Գայանեն Փրոդուքթ դիզայներ է, մոտ 11+ տարվա աշխատանքային փորձով։ Միասին խոսում ենք իր անցած մասնագիտական ճանապարհից, թիմային աշխատանից, մասնագիտական աստիճաններից և հանրահայտ կազմակերպությունների հարցազրուցային փուլերից։ 


Գայանեն նաև ունի մեդիտատիվ հոբբի, կարծում եմ շատերը կճանաչեն նրան իր տառատեսակների պոստերներով։


Գայանեի աշխատանքներին կարող եք հետևել հետևյալ հղումներով՝


Design website:
gayane-design.com


Art website:
gayane-art.com


Instagram:
@gayaneyerkanyan


Քանի որ խոսել ենք նաև ֆիգմայի մասնգիտական աստիճանի կողմնորոշիչից, նաև կցում եմ այդ հղումը՝


https://www.figma.com/community/file/1220482745322443565

Gayane Yerkanyan about Product Design

The BACKstage edition with Mo Husseini, (https://www.linkedin.com/in/mohusseini/) Co-Founder & Chief Design Officer at Gen City Labs Designing the UX, Innovating the CX, and Creating the Web3 Future of Community Engagement in conversation with Ruud Janssen (https://www.linkedin.com/in/ruudwjanssen/ ) of the Event Design Collective. 

Below you will find his responses to the #DESIGNtoCHANGE Worksheet on the #HORIZONSofCHANGE  (also available at https://designtochange.online/worksheets/ ) : 

* How do you involve others in the change you design for? 
Mo-> - By asking questions... understanding the problems they have... and helping them articulate their vision of success before we start designing the way to make that change happen!
 
* How do the events you design become markers of change in your organisation?
Mo ->  I think that every project is an experiment... and like any experiment there are good results and bad results... The power of iterative improvement cycles is about focusing on the analysis of every experiment's results and taking away the lessons that move you forward as you iterate towards 'beautiful.'

* How do you have that conversation with your event owner? 
Mo -> It's always about beginner mind with me: coming to every opportunity acknowledging that I don't know everything and working hard to dig deep to understand the problems that the event is trying to solve and the results you are trying to drive with the event. Honesty, curiousity, and a genuine desire to create something greater than the sum of its parts are what I bring to the conversation and I often find that this perspective is the best way to get people to partner with you as you help to design a vision for the future together.

* How do you enable them to express their vision? 
M0 ->  Listening and rephrasing... most of the time people know what they want, they just don't necessarily know how to express it. A lot of my work is about taking information in, playing with it, and reframing it back for feedback. Engaging in an honest, open, and respectful conversation back and forth is the best way to hone the articulation and expression of a vision that everyone can actually get behind.

* How do you enable them to connect the vision to the event story? Mo -> For me, there isn't really a SINGLE event story. If you'll excuse the analogy, I think of events as a choose-your-own-adventure game for the attendee. And what we do when we design an event well (in my opinion) is to build the environment and experiences that can allow many different kinds of people to build their own adventure through the experience and fulfill the needs that they have (for the event) in a way that also manages to get the "message" of the organizer across to the attendee. That takes a lot of deep, granular understanding of multiple personas, and journeys, and their needs and a holistic vision of an experiential symphony that can be experienced many ways

*  How do you articulate the value it creates ?  
Mo -> For whom? I'm not being glib... I really think that the value is something that the attendee has to co-create on some level... yes, there is an event that we create and design, but ultimately, every attendee will engage (or not) with that journey in ways that are unique and create a individual value for them. How good you are (as an organizer) at enabling that unique and personal journey and empowering it with experience design is what drives value for the attendee. And if you do it well, well then, you're winning :)

Link to Mo's site = https://www.mohusseini.com
Link to Gen City Labs = https://gencitylabs.io 
Link to the new book "Harnessing Serendipity" featuring Mo and 654 other Collaboration Artists and Change Makers by David Adler =https://harnessingserendipity.com

Link to "DESIGN to CHANGE "" book = https://designtochange.online

#DESIGNtoCHANGE Mo Husseini Gen City Labs BACKstage With Ruud Janssen

Ferdinando Buscema ONstage #DESIGNtoCHANGE with Ruud Janssen

Bridging Conversations was a sound-mediated experience for two that offered participants a brief yet impactful opportunity to immerse themselves in someone else’s perspective. The vision for this immersive experience was to foster empathy by inviting participants to step into the shoes of another individual and discover unanticipated connections during an encounter that transcends differences. Participants entered a private enclosed cardboard environment, put on headphones, received guidance on how to take on a persona, took a seat across one another and engaged in a playful yet confrontational simulated dialogue with a person who held contrasting views on life.

Co-created by
Irina Kruzhilina and Thijs Beuming

Script
Clark Young and Irina Kruzhilina

Sound Designer
Chai Smith

Performers 
Alyssa Poon, Kimberly Rose

Frankie

Carol

Bridging Conversations was a sound-mediated experience for two that offered participants a brief yet impactful opportunity to immerse themselves in someone else’s perspective. The vision for this immersive experience was to foster empathy by inviting participants to step into the shoes of another individual and discover unanticipated connections during an encounter that transcends differences. Participants entered a private enclosed cardboard environment, put on headphones, received guidance on how to take on a persona, took a seat across one another and engaged in a playful yet confrontational simulated dialogue with a person who held contrasting views on life.

Co-created by
Irina Kruzhilina and Thijs Beuming

Script
Clark Young and Irina Kruzhilina

Sound Designer
Chai Smith

Performers 
Clark Young, Sarah Smithton

John

Bridging Conversations was a sound-mediated experience for two that offered participants a brief yet impactful opportunity to immerse themselves in someone else’s perspective. The vision for this immersive experience was to foster empathy by inviting participants to step into the shoes of another individual and discover unanticipated connections during an encounter that transcends differences. Participants entered a private enclosed cardboard environment, put on headphones, received guidance on how to take on a persona, took a seat across one another and engaged in a playful yet confrontational simulated dialogue with a person who held contrasting views on life.

Co-created by
Irina Kruzhilina and Thijs Beuming

Script
Clark Young and Irina Kruzhilina

Sound Designer
Chai Smith

Performers
Clark Young, Sarah Smithton

Lizzie

Meet Philippe Clarinval https://www.linkedin.com/in/clarinval/ , General Manager of one of Europe's oldest 5 star grand hotels in Basel Switzerland; the Grand Hotel Les Trois Rois (https://www.lestroisrois.com/en). In this #DESIGNtoCHANGE episode he speaks face to face with Ruud Janssen (https://www.linkedin.com/in/ruudwjanssen/) on how transactional to transformational leadership, along with a strong internal purpose-led culture, can have a major impact in shaping the consumer-facing experience. They explained that everything is in the detail. It is all about creating those memorable moments and how consistency from the purpose to the consumer experience can drive service excellence. 
Many lessons to learn from the experiences of a veteran hotelier who operates at the highest levels of integrity and values driven leadership himself. A treat to speak to a dear friend for over 2 decades since meeting at the Cornell General Managers Program in 2005. 
 
For Philippe, who is also a member of Forbes Business Council as well as a coach and mentor, the definition of hospitality is simple: ‘It means being able to give without counting in such a way that every moment becomes meaningful.’ 

Philippe’s unique leadership approach has made him successful in every endeavor thanks to his belief that people, purpose, and a solid company culture make strategies work.

Below are his brief answers to the Questions from the Worksheet on page 46 & 47 of the #DESIGNtoCHANGE book: 

How do you involve others in the change you design for?
-> I try to get them to voice their perception of the vision or where we should be in the future. Then work with them to formulate the steps in between. Designing the journey depends on where we want to go and how our values match.

How do the events you design become markers of change in your organisation?
-> by defining the entry behaviors and the desired behaviors and how the stakeholders are aligned.

How do you have that conversation with your event owner?
-> in a trusting environment, stimulating the prefrontal cortex. I would ask them to be candid and openminded.

How do you enable them to express their vision?
-> by being trusting

How do you enable them to connect the vision to the event story?
-> by trying to have a shared language and understanding where we come from and where we want to get.

How do you articulate the value it creates ?
-> by defining the deltas.


#HORIZONSofCHANGE 
#ExperienceDesign
#EventDesign
#Empathy
#values

Philippe Clarinval #DESIGNtoCHANGE PODcast ONstage with Ruud Janssen

Meet Philippe Clarinval https://www.linkedin.com/in/clarinval/ , General Manager of one of Europe's oldest 5 star grand hotels in Basel Switzerland; the Grand Hotel Les Trois Rois (https://www.lestroisrois.com/en). In this #DESIGNtoCHANGE BACKstage episode he speaks face to face with Ruud Janssen (https://www.linkedin.com/in/ruudwjanssen/) on how transactional to transformational leadership, along with a strong internal purpose-led culture, can have a major impact in shaping the consumer-facing experience. They explained that everything is in the detail. It is all about creating those memorable moments and how consistency from the purpose to the consumer experience can drive service excellence. 
Many lessons to learn from the experiences of a veteran hotelier who operates at the highest levels of integrity and values driven leadership himself. A treat to witness dear friends in conversation who met over 2 decades ago at the Cornell General Managers Program in 2005. 
 
For Philippe, who is also a member of Forbes Business Council as well as a coach and mentor, the definition of hospitality is simple: ‘It means being able to give without counting in such a way that every moment becomes meaningful.’ 

Philippe’s unique leadership approach has made him successful in every endeavor thanks to his belief that people, purpose, and a solid company culture make strategies work.

#HORIZONSofCHANGE 
#ExperienceDesign
#EventDesign
#Empathy
#values

Philippe Clarinval #DESIGNtoCHANGE PODcast  BACKstage with Ruud Janssen

Kim Arazi ( https://www.linkedin.com/in/kim-arazi-1665763/ ) and Ruud Janssen discussed the transformative power of meaningful conversations, emphasizing the role of serendipitous experiences in events to foster connections. They delved into the cultural importance of meat consumption, the rise of plant-based alternatives, and the significance of clear intentions in event design. They also shared insights from recent events, industry trends, and agreed on future collaborations.

Summary

Serendipitous Experiences for Sustainable Change
Kim emphasized the importance of serendipitous experiences in events to foster meaningful connections, drawing from her background as a guest lecturer, innovation advisor, pitch coach, and founder of Sensori. She voiced concerns about technology's direction, advocating for using all senses to create sustainable change. Ruud expressed interest in exploring this topic further.

Kim's Favorite Senses and Immersive Dining Experience
Kim and Ruud discussed their favorite senses, with Kim favoring touch for its emotional resonance and smell for its memory link. Kim shared her Root Flower immersive dining experience, which used multi-sensory elements to promote plant-based eating and food waste reduction, leading to her involvement in the UN Climate Change Summit.

Networking, Brain Connections, and TEDx Experiences
The conversation touched on networking's parallels with brain connections, highlighting their encounter in Frankfurt and Ruud's TEDx insights. Kim shared her TEDx experience, focusing on the disconnect caused by technology and the need for sensory reconnection. She emphasized altering behavior through experiences and anticipated speaking at the UN conference on this topic.

Exploring Meat Alternatives and Sensory Experiences
Kim and Ruud discussed South America's meat consumption culture and plant-based alternatives. Kim recounted a wine tasting event illustrating sound's impact on taste, underscoring the importance of understanding sensory connections to avoid manipulation. They highlighted the potential of sensory elements in event design and the necessity of clear intentions to prevent participant confusion.

Organizing Unique Events With Clear Intention
They stressed the importance of clear intentions and participant buy-in when organizing events. Kim described a Valentine's dinner event where she had creative freedom, emphasizing her adaptability and anticipation skills. She noted that uncertainty is integral to being a creative entrepreneur.

Kim's Art-Driven Storytelling Journey
Kim shared her passion for using art in storytelling and immersive experiences, outlining her plans to attend the "Art for Tomorrow" conference and collaborate with galleries and museums. Ruud invited her to speak at a future event, and they discussed the art world's contributions to design and innovation.

Audio's Role in Design and Communication
They discussed audio's crucial role in design and communication, its ability to evoke imagination, and the importance of high-quality audio for engagement. They also noted that intentional use of silence can be powerful but must be managed to avoid awkwardness. Both agreed that poor audio quality can quickly disengage podcast listeners.

LinkedIn - https://www.linkedin.com/in/kim-arazi-1665763/

'Your Brain on Art'  - book by Susan Magsamen and Ivy Ross
https://www.yourbrainonart.com/your-brain-on-art-book

Her TEDx talk 'Are We Losing Our Common Sense(s)?'
https://www.youtube.com/watch?v=AqQY-1n0GOo

innosensi https://www.innosensi.com/

innoseni IG - https://www.instagram.com/inno_sensi/

revillage (a new initiative I'm working on exploring an interdisciplinary approach to tackling global challenges)
https://www.revillage.co/

Metaspeech - https://www.metaspeech.com/

Art for Tomorrow - https://www.artfortomorrow.org/

Wine Listening https://www.instagram.com/winelistening/

Kim Arazi #DESIGNtoCHANGE BACKstage PODcast With Ruud Janssen

-------------------------------
Artists and scientists see bullseyes differently but bullseyes they do see! It’s just the when and the how…
-------------------------------

April 13 2023 karaoke night on Main leads to the thesis... published here as a SoundCloud playlist and corresponding Soundtrap project links on June 6, 2024. Details to follow… but at just under double o’seven hours of runtime, I’m willing to defends this thesis as a remarkable innovation in McLuhanian rhetoric while it having completely defeated me in the process! Only took me 25 years, but hey, lifelong lessons or something like that in the academic business 🤷🏻‍♂️

-------------------------------

Twenty-five years ago… a mid-20s UBC Commerce grad named Joel Flynn leaves his 10-year college job at a grocery store in Campbell River BC and returns to Vancouver to begin what would turn into a 25-year digital media research career. The first stop in this academic research path was the British Columbia Institute to Technology (BCIT) and its brand new New Media Design program at the downtown campus. At the time, Flynn had just recorded a 5-song demo as the singer for a Vancouver Island indie band named “Halcyon Days”, and by the end of 1999 the rest of the band had moved to Vancouver, also to start school at BCIT and SFU.

Inspired by DIY “indie” artists (e.g. Swell, GBV), Flynn pushed his band as early adopters of Apple Macintosh CD burners in order to create packaged CD-Rs with artwork for selling at the band’s gigs. The very first project Flynn would work on at BCIT was a “remix” of the band’s five demo songs along with key audio samples - from films, soundtracks, and other songs - in order to create a cohesive 25-minute album listening experience. While incorporating a sampled monolog from the William Hurt film Altered States, the joke at the time was, “who the hell decides to make Dark Side of the Moon out of a 5-song demo tape? Ha! It’s Halcyon Days!” The band would play what proved to be its final show on March 10, 2000 at the legendary Commodore Ballroom, before then “taking a break” just as the dot.com bubble altered its state.

Flynn’s interest new media has always reflected his interests in music, particularly in live music through his skills as a singer and performer. These were just starting to develop in 1999 as lead singer/songwriter in “the Halcyon Days Project”, a version of the band name that refers to 1999’s videotape “found footage” cult classic The Blair Witch Project. Flynn has long been fixated on the historical development of media formats, especially the shift from physical albums on vinyl and cassette, to digital versions on computers through “ripped” CDs and mp3s.  Flynn’s investigation into digital media authoring tools - i.e. digital audio workstations (DAW) such as ProTools and Logic for “remixing” audio content - began in the BCIT New Media Design program in 1999. Twenty-five years later, his media research path has led to an unprecedented amount of remixed audio content for a Master of Applied Science and MBA from SFU. It's now his PhD research at Carleton U, distilled via Podstream Studios...

=======================================================

"a dissertation is a long piece of writing on a particular subject, especially one that is done in order to receive a degree at college or university"

HAVE A LISTEN! Sure it's SEVEN hours long, but for all the advanced arguments contained within this *authored/written* piece of academic work, that's pretty economical! :)

PODSTREAM DISTILLED: Thesis/Antithesis/Playlist, a dissertation by George Crooney - June 21st, 2024

An informal conversation between Philipp Engel and Andrés Richero on Design Communities.

XD Social Club Podcast - Ep1 - Design Communities

Meet Audette Sophia in this new episode of the #DESIGNtoCHANGE PODcast with Ruud Janssen. Audette is the founder of Catalyst Arts, a production company in California that energizes events through creative entertainment & experience design. 
From elaborately costumed performers to interactive installations, they enhance ambiance & delight guests. Audette is also the creator of the X-Factor Method, a strategic design framework for crafting more unique & interactive brand experiences. You can connect to Audette on Linkedin at https://www.linkedin.com/in/audettes/. 

Based on the content of the #DESIGNtoCHANGE book written by Roel Frissen, Ruud Janssen and Dennis Luijer we are guided through a fascinating conversation. . 
More episodes can de found at https://designtochange.online 

Audette Sophia #DESIGNtoCHANGE BACKstage PODcast with Ruud Janssen

Meet Audette Sophia in this new episode of the #DESIGNtoCHANGE PODcast with Ruud Janssen. Audette is the founder of Catalyst Arts, a production company in California that energizes events through creative entertainment & experience design. 
From elaborately costumed performers to interactive installations, they enhance ambiance & delight guests. Audette is also the creator of the X-Factor Method, a strategic design framework for crafting more unique & interactive brand experiences. You can connect to Audette on Linkedin at https://www.linkedin.com/in/audettes/. 

Based on the content of the #DESIGNtoCHANGE book written by Roel Frissen, Ruud Janssen and Dennis Luijer we are guided through a fascinating conversation. . 
More episodes can de found at https://designtochange.online 


Audette Sophia #DESIGNtoCHANGE ONstage PODcast with Ruud Janssen

OLD ADVENTURES IN LO-FI... 

Next to a small little cobblestone street on the edge of Vancouver's Gastown used to be a bunch of rehearsal spaces for local bands, with all the aesthetics, trappings, and varmints of a set from David Fincher's Fight Club. Matt Wilson, the ex-bassist from from late 90s Campbell River rock band halcyon days had a shared room here with his other band and in late 2008 suggested to former bandmates Joel Flynn (vocals, acoustic guitar) and Derek Lee (drums) to come on by and make use of the space. After the sudden passing of Flynn's father in December of that year, the ex-Riverite singer needed some music to work through the situation. He recruited two other ex-Riverites, his nephew Luke Schuss on guitar and Erin Lahay on piano/keyboards. 

To honour the infamous old singing fisherman - Flynn's father Doug, who had moved on to Fiddler's Green - the five-piece put together a bunch of mostly Irish-themed songs to play at a St. Patrick's Day memorial at the Media Club. The nameless group continued to get together and learn songs, some new originals and holdovers from the halcyon days era, but mostly just a bunch of cover songs that were fun to play. Borrowing Flynn's nom-de-plume of that he used for his digital media art experiments, the band played one other show at the Media Club in July of 2009, but never did anything else outside the walls and microphones of, ahem, "Cobblestone Road Studios". 

Of course, "studios" is saying a bit much, as it is basically a 15'x15' room with some randomly placed microphones. These consisted of either a Rode Podcaster or an iPod nano with a Belkin stereo mic attachment, which were later thrown together into multitrack Garageband projects. Yet this bare minimal approach did the lo-fi job and the Campbell River collective continued to play away in the space until it was closed down in early 2010. Some informal recording took place during this time, but was more note-taking and reference material for the band members than anything else. 

Later in the year, while backing up all these recordings to a new hard drive, Flynn ended up losing most of them when the brand new drive crashed within a  week (damn you LaCie!). File recovery software couldn't identify the Garageband files, and the old "throw the drive in the freezer" last resort couldn't get the drive spinning. The still nameless band never ended up finding another full rehearsal space, or play another show as a full band, while the lost Garageband recordings are still sitting unrecoverable on the busted LaCie (with the eye-catching design by Porsche). 

FAST FORWARD: While rummaging through discs, drives, and other piled up office stuff in early 2011, Flynn came across an old recovery disc from the busted LaCie drive. On it were some raw and rough mp3s taken during the group's rehearsals in 2009 that he gave a listen. With Erin now on a two-year 'round the world adventure, and the rest of the band still in limbo with other projects and a lack of a regular rehearsal space, Flynn decided to collect and coordinate some of these lo-fi recordings through a SoundCloud page, which has now been repurposed for Podstream Studio's uses.

Designing scent, music and voice-powered brand experiences globally for over 25 years. We partner ambitious brands who strive to be the best. https://equalstrategy.com

Podcasts are an excellent resource for everyone.. This podcast may interest design lovers especially UX designers, from juniors to seniors and lead experts. By listening to these podcasts, you can stay informed about the latest trends and best practices in the industry, get to know different company cultures, gain valuable insights that can help you improve your own work, and listen to leading experts and their experiences.

-Discover new techniques
-Stay up to date
-Get Inspired
-Learn from experts
-Gain new perspectives

New tracks tagged #experience design