Unplugged is back for an exciting new episode featuring co-hosts Andrew Miller and JD Wallace with a quick recap of everything Pure Accelerate techfest 2022 and the ongoing roadshows around the world. From there, we take on yet another of the 15 core design principles - this time a dive into why stateless matters and what that means for innovation and an Evergreen program delivering multiple generations of seamless upgrades. Finally, we hash through the new Uncomplicate corporate messaging that was unleashed in June.  Plus, the tip of the week on Workload planner in Pure1.  Please send any feedback or episode suggestions to purereport @purestorage.com.

Unplugged Volume 7: Why Stateless Matters, The Meaning of Uncomplicate, and Tip of the Week

Jump in on a second episode of the Better Science series with guest host and Technical Evangelist Justin Emerson interviewing FlashArray engineer Feng Wang about how Pure maps data at scale with a single, scalable data structure. Managing storage in modern times requires a strategy for storing quadrillions of bits: petabytes of data, all stored efficiently on dense flash, with the ability to scale even larger in the future.  But, how do you find anything in this huge ocean of bits?
In this episode, Justin and Feng explore how the industry at large has approached this problem historically, talk about the current state of the art, and how Pure’s approach to this mapping problem is uniquely suited to today’s modern data landscape.  Get ready to dive deep into why Pure makes architectural decisions to approach problems in new, innovative ways that have game-changing and long-lasting impacts.  For more information on Better Science, go to: https://blog.purestorage.com/perspectives/better-science-volume-2-maps-metadata-and-the-pyramid/

Better Science Volume 2: Maps, Metadata, and the Pyramid

Dive into the latest on what's going on with Pure integrations for VMware with Jason Langer, Pure's Cloud Solutions Marketing lead. Jason has great insights about Pure as a former partner and spent a few years at VMware before arriving here.  We discuss the current state of the market with VMware and how VMware has pervaded every workload in the datacenter (databases, data protection, and analytics) - plus how VMware has moved aggressively into the hybrid cloud space.  Jason highlights his favorite aspects of Pure's solutions for VMware, including Virtual Volumes (vVols), vSphere integrations, Site Recovery Manager (SRM) and more.  For more on Pure and VMware solutions, go to www.purestorage.com/vmware.

VMware, VMware Everywhere with Jason Langer

The Pure Report welcomes Anthony Nocentino, Sr. Principal Field Solution Architect, to delve into the future of databases and data management. This episode looks at the explosive growth of relational databases and the impact of SQL Server 2025, Oracle 23ai, and AI-driven demands. We explore how Pure Storage is not just keeping pace with database growth but actively simplifying management, scaling, and protection, moving beyond foundational support to offer operational freedom for DBAs and infrastructure teams.

Anthony tackles the pressing challenges faced by database environments today, including fragmented storage infrastructure, manual provisioning, and the complexities of compliance, disaster recovery, and hybrid cloud strategies. Anthony sheds light on how these issues contribute to real-world burnout among DBAs and infra team members. The discussion will also cover the evolving roles of these professionals as they increasingly become platform performance engineers, cloud strategists, and data ops troubleshooters in a world of multiple database engines and unpredictable resource needs driven by AI workloads.

Hear about how Pure's vision for the Enterprise Data Cloud connects to database operations, including key announcements from our Accelerate Vegas and NYC events. We dive into how Pure Fusion with workflow templates and Pure1 offers intelligent, AI-powered workload and resource management, automated policy-based provisioning, and a unified single control plane across on-prem, cloud, and hybrid environments. The episode also explores the implications for enterprise-ready storage with the FlashArray platform family, showcasing how products like FA//XL, FA//X, FA//C, and FA//ST simplify workload expansion and provide significant performance benefits. Finally, we'll get Anthony's "Hot Takes" on critical DBA tasks, dream fixes for database environments, and common myths he'd like to debunk, all while looking forward to Pure's presence at Oracle AI World.

Databases!!! - Redefining Data Management for Infra & DBA Teams

This episode of the Pure Report features a conversation with Eugene McGrath, a nine-year veteran of Pure Storage and a Field Solution Architect. Our discussion delves into Gene’s diverse background, starting from his early days in IT racking and stacking servers at companies like Microsoft and Pixar, and how that hands-on experience shaped his career. We compare the evolution of his role and the industry, emphasizing the importance of a versatile skill set in the ever-changing tech landscape, particularly with his focus now on converged infrastructure solutions like FlashStack.

We then dive into the partnership between Pure Storage and Cisco, specifically around the FlashStack converged infrastructure solution. Gene explains why this decade-long collaboration works, attributing it to a shared philosophy of simplifying infrastructure and improving the customer lifecycle. Our conversation also touches on the recent shift in Cisco's mindset, with Pure Storage taking a more prominent role, including the recent Nutanix partnership announcement. We further explore the concepts of "Day Zero" and "Day One" challenges in infrastructure deployment, emphasizing how Cisco Validated Design and automation mitigate risks and accelerate implementation for customers.

Our discussion concludes with the "Hot Takes" segment, where Gene discusses the growing trends of "hypervisor fatigue" and the repatriation of workloads from the cloud due to cost and performance issues. He predicts a significant shift towards containerization as companies seek more agnostic and flexible approaches to their IT infrastructure. Gene also shares a memorable "oops" moment from his career, involving 3,000 servers racked upside down, and offers advice to his younger self about the explosion of data and the increasing importance of data management.

For more information, visit: https://www.purestorage.com/products/integrated-platforms/flashstack.html

Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: 
https://purecommunity.purestorage.com/

00:00 Intro and Welcome
04:55 Cisco and Pure Relationship
06:48 Stat of the Episode on Cloud Repatriation
12:35 Solving Day 0 and Day 1 Challenges
17:25 Using Cisco UCS in FlashStack
24:37 Cisco Validated Designs
26:54 Nutanix and Pure Partnership
32:35 Hot Takes Segment

FlashStack: A Decade of Converged Infrastructure Innovation

In this exciting episode of The Pure Report, we sit down with Ketan Shah, VP Products at Nutanix, and Cody Hosterman, Sr. Director, Product Management at Pure Storage, to celebrate the General Availability (GA) launch of our joint solution. Driven by recent market disruption and the need for virtualization optionality, this partnership is founded on a mutual culture of customer-centricity and innovation. Our guests discuss how their teams achieved this milestone in just over a year, highlighting  tight engineering collaboration, allowing them to build an architecture that will serve customers now and into the future.

Our conversation dives into the core technical capabilities, which are focused on simplicity and a "better" solution, not just an alternative. The joint platform integrates the Nutanix Cloud Platform with Pure Storage FlashArray via the low-latency NVMe/TCP protocol. This integration delivers a highly efficient, VM-centric experience, where provisioning, snapshots, and cloning are automatically managed through the familiar Nutanix Prism interface, abstracting away the complexity of traditional  management. A key takeaway from the early access program was the overwhelming positive feedback on the solution's resilience and the surprisingly easy adoption of IP-based storage.

Shah and Hosterman also detail the solution's comprehensive cyber resiliency features, combining Nutanix capabilities like Flow micro-segmentation and disaster recovery orchestration with Pure’s data-at-rest encryption and SafeMode immutable snapshots to offer end-to-end resilience. For customers looking to transition, the Nutanix 'Move' tool is fully supported, providing a non-disruptive migration path. Looking ahead, our guests note that this is just the beginning, with an exciting roadmap planned to integrate more sophisticated array-level features, positioning the platform as a long-term investment for not only virtualization needs but also for future AI and cloud-native workloads.

To learn more:  go to https://www.purestorage.com/partners/alliances/nutanix.html and https://www.nutanix.com/purestorage

Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: 
https://purecommunity.purestorage.com/

00:00 Intro and Welcome
02:35 Corporate Culture Similarities 
04:54 Origin of the Partnership
06:13 Working Together on Innovation
09:08 Stat of the Episode on Future of Virtualization
14:10 Feedback from Early Access Program
18:00 Deeper Dive into Technical Capabilities
30:41 Closing Thoughts & CTA

Nutanix and Pure Storage: Propelling Enterprise Virtualization Forward

Ring in the New Year with this new episode featuring new Pure Report co-host Sam Marraccini who turns the tables on our regular host Rob Ludeman and dives into the latest on Pure solutions for Oracle and a recap of Oracle OpenWorld.  Going forward, Sam will be a regular contributor to the Pure Report in addition to his duties as a Technical Evangelist for Pure.

Getting To Know You, Getting To Know Oracle

Catch up with Pure's Principal Systems Engineer Andrew Miller who joins the Pure Report to discuss his latest travels and how core Pure technologies provide an excellent springboard to the adoption of hybrid cloud and as-a-service models for agile data management.  Andrew also offers a Pure Report first - poetry - a haiku about our Accelerate event.  Don't miss this one - he's a great guest and extremely entertaining.  Follow Andrew on Twitter at @andriven and for more on Pure Cloud Data Storage Solutions, go to: https://www.purestorage.com/solutions/cloud/data-storage.html

Miller's Musings on Cloud Data Management

Jump on the cloud native bandwagon and hear from Principal Solution Architect Jon Owings about the latest around simplifying data management burdens around container orchestration. Jon also covers the latest feature updates on Pure Service Orchestrator and recent integrations with Kasten and vSphere that deliver smart container provisioning and elastic scaling including Kubernetes clusters. For more on Pure and containers: https://www.purestorage.com/solutions/infrastructure/containers.html

Kubernetes and Container Storage Simplified

Get the details behind the June 10th launch of Purity 6.0, delivering agile data services for improved workload consolidation and data aggregation. James Gallegos from the FlashArray product team joins to deliver highlights of two key new capabilities for FlashArray -- unified block and file protocol support now with NFS and SMB, along with active disaster recovery built on brand new continuous replication technology - ActiveDR. As part of the Evergreen Storage subscription model, these new features require no additional licenses, no added support costs, and zero added complexity. For more on Purity agile data services: https://www.purestorage.com/products/purity.html

Purity 6.0 Launch - ActiveDR, File on FlashArray, and More

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