After a brief vacation hiatus, the Pure Report returns with a special guest episode of a new Better Science series, designed to bring you closer to the differentiation delivered by Pure Storage engineering. Guest host Justin Emerson will be featuring key Pure subject matter experts on a host of topics in this series.  The first one introduces Hari Kannan, a member of Pure's Platform Engineering team, and dives deep into DirectFlash - the origins of why and how we build custom flash modules, plus the benefits delivered to customers. We hope you enjoy this special guest content and for more on the Better Science series, check out this Accelerate video: https://www.purestorage.com/video/better-science-hw-sw-co-design/6308345061112.html or the Better Science V1 blog: https://blog.purestorage.com/products/better-science-volume-1-hardware-and-software-co-design-with-directflash/

Better Science Volume 1: DirectFlash

Jump in on a second episode of the Better Science series with guest host and Technical Evangelist Justin Emerson interviewing FlashArray engineer Feng Wang about how Pure maps data at scale with a single, scalable data structure. Managing storage in modern times requires a strategy for storing quadrillions of bits: petabytes of data, all stored efficiently on dense flash, with the ability to scale even larger in the future.  But, how do you find anything in this huge ocean of bits?
In this episode, Justin and Feng explore how the industry at large has approached this problem historically, talk about the current state of the art, and how Pure’s approach to this mapping problem is uniquely suited to today’s modern data landscape.  Get ready to dive deep into why Pure makes architectural decisions to approach problems in new, innovative ways that have game-changing and long-lasting impacts.  For more information on Better Science, go to: https://blog.purestorage.com/perspectives/better-science-volume-2-maps-metadata-and-the-pyramid/

Better Science Volume 2: Maps, Metadata, and the Pyramid

Dive into the latest on what's going on with Pure integrations for VMware with Jason Langer, Pure's Cloud Solutions Marketing lead. Jason has great insights about Pure as a former partner and spent a few years at VMware before arriving here.  We discuss the current state of the market with VMware and how VMware has pervaded every workload in the datacenter (databases, data protection, and analytics) - plus how VMware has moved aggressively into the hybrid cloud space.  Jason highlights his favorite aspects of Pure's solutions for VMware, including Virtual Volumes (vVols), vSphere integrations, Site Recovery Manager (SRM) and more.  For more on Pure and VMware solutions, go to www.purestorage.com/vmware.

VMware, VMware Everywhere with Jason Langer

We finish off our 15 Architectural Decisions series with a special guest - VP of Product Management and early Pure employee Chadd Kenney joins to discuss the origin story of Pure Storage's 15 Architectural Decisions. Chadd will take us back to the early Pure startup days, revealing the drivers behind documenting these crucial decisions. We'll explore his favorite decisions, hear stories that solidified them, and discover how this foundational work continues to influence Pure Storage today around the Enterprise Data Cloud and the Pure Platform.

Series Overview: Pure Storage’s foundational approach to product engineering is guided by 15 architectural decisions that were established at the company’s inception and have shaped both the technical and user experience across its product lines. These architectural choices were not made arbitrarily—they stem from a deliberate focus on simplicity, efficiency, and scalability, ensuring Pure could deliver storage solutions that break away from legacy complexity and enable continuous innovation without compromise. This series will guide viewers through all of the 15 principles, helping you understand why certain choices were made, how they impact your operations, and how they compare to other industry features and products.

15 Architectural Decisions Series: The Origin Story with Chadd Kenney

The Pure Report welcomes Anthony Nocentino, Sr. Principal Field Solution Architect, to delve into the future of databases and data management. This episode looks at the explosive growth of relational databases and the impact of SQL Server 2025, Oracle 23ai, and AI-driven demands. We explore how Pure Storage is not just keeping pace with database growth but actively simplifying management, scaling, and protection, moving beyond foundational support to offer operational freedom for DBAs and infrastructure teams.

Anthony tackles the pressing challenges faced by database environments today, including fragmented storage infrastructure, manual provisioning, and the complexities of compliance, disaster recovery, and hybrid cloud strategies. Anthony sheds light on how these issues contribute to real-world burnout among DBAs and infra team members. The discussion will also cover the evolving roles of these professionals as they increasingly become platform performance engineers, cloud strategists, and data ops troubleshooters in a world of multiple database engines and unpredictable resource needs driven by AI workloads.

Hear about how Pure's vision for the Enterprise Data Cloud connects to database operations, including key announcements from our Accelerate Vegas and NYC events. We dive into how Pure Fusion with workflow templates and Pure1 offers intelligent, AI-powered workload and resource management, automated policy-based provisioning, and a unified single control plane across on-prem, cloud, and hybrid environments. The episode also explores the implications for enterprise-ready storage with the FlashArray platform family, showcasing how products like FA//XL, FA//X, FA//C, and FA//ST simplify workload expansion and provide significant performance benefits. Finally, we'll get Anthony's "Hot Takes" on critical DBA tasks, dream fixes for database environments, and common myths he'd like to debunk, all while looking forward to Pure's presence at Oracle AI World.

Databases!!! - Redefining Data Management for Infra & DBA Teams

Ring in the New Year with this new episode featuring new Pure Report co-host Sam Marraccini who turns the tables on our regular host Rob Ludeman and dives into the latest on Pure solutions for Oracle and a recap of Oracle OpenWorld.  Going forward, Sam will be a regular contributor to the Pure Report in addition to his duties as a Technical Evangelist for Pure.

Getting To Know You, Getting To Know Oracle

Enjoy a special Accelerate 2019 edition of the Pure Report featuring James Gallegos and Tago Navonne from the FlashArray product team to dive into the impact of new Storage Class Memory for FlashArray.  Announced at Accelerate, this new Direct Memory technology can be non-disruptively added to FlashArray and can reduce latency up to 50% for mission-critical apps like SAP HANA, Oracle, SQL Server and DAS databases.  For more info, check out: https://www.purestorage.com/pure-folio/showcase.html?item=/type/pdf/subtype/doc/path//content/dam/pdf/en/datasheets/ds-direct-memory-cache.pdf

Turbocharge Apps With Plug-and-Play Storage Class Memory

Catch up with Pure's Principal Systems Engineer Andrew Miller who joins the Pure Report to discuss his latest travels and how core Pure technologies provide an excellent springboard to the adoption of hybrid cloud and as-a-service models for agile data management.  Andrew also offers a Pure Report first - poetry - a haiku about our Accelerate event.  Don't miss this one - he's a great guest and extremely entertaining.  Follow Andrew on Twitter at @andriven and for more on Pure Cloud Data Storage Solutions, go to: https://www.purestorage.com/solutions/cloud/data-storage.html

Miller's Musings on Cloud Data Management

Jump on the cloud native bandwagon and hear from Principal Solution Architect Jon Owings about the latest around simplifying data management burdens around container orchestration. Jon also covers the latest feature updates on Pure Service Orchestrator and recent integrations with Kasten and vSphere that deliver smart container provisioning and elastic scaling including Kubernetes clusters. For more on Pure and containers: https://www.purestorage.com/solutions/infrastructure/containers.html

Kubernetes and Container Storage Simplified

Get the details behind the June 10th launch of Purity 6.0, delivering agile data services for improved workload consolidation and data aggregation. James Gallegos from the FlashArray product team joins to deliver highlights of two key new capabilities for FlashArray -- unified block and file protocol support now with NFS and SMB, along with active disaster recovery built on brand new continuous replication technology - ActiveDR. As part of the Evergreen Storage subscription model, these new features require no additional licenses, no added support costs, and zero added complexity. For more on Purity agile data services: https://www.purestorage.com/products/purity.html

Purity 6.0 Launch - ActiveDR, File on FlashArray, and More

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