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Que sont les "causes impopulaires" et comment peuvent-elles réussir à lever des fonds ? 

Dans cet épisode, Anne Monier, chercheuse à la Chaire Philanthropie de l'ESSEC (https://chaire-philanthropie.essec.edu/), vous présente un article d'Alison Body et Beth Breeze qui cherche à définir ce que sont les "causes impopulaires" et à identifier comment les organisations qui les soutiennent peuvent maximiser leur portée philanthropique.

🔎 Pour aller plus loin :

🔹 Body, A., Breeze, B. (2016). What are 'unpopular causes' and how can they achieve fundraising success? (https://kar.kent.ac.uk/53892/1/Body%20%26%20Breeze%20pre-proof%20copy%20of%20What%20are%20Unpopular%20Causes%20and%20how%20can%20they%20achieve%20fundraising%20success_.pdf), International Journal of Nonprofit and Voluntary Sector Marketing, 21 (1), pp. 57-70.

Autres ressources académiques :

🔹 Anheier, H. K. and Toepler, S. (2019). Policy Neglect: The True Challenge to the
Nonprofit Sector. Nonprofit Policy Forum, vol. 10, no. 4.

🔹 Breeze, B. (2013). How Donors Choose Charities: The Role of Personal Taste and
Experiences in Giving Decisions. Voluntary Sector Review 4(2): 165–183. 

🔹 Sneddon, J. N., Evers Uwana, L. J. A. (2020). Personal Values and Choice of Charitable
Cause: An Exploration of Donors’ Giving Behavior, NVSQ.

Autres ressources  :

🔹 Belle, J., Cornelius, M. (2013). Underdeveloped: A National Study of Challenges Facing Nonprofit Fundraising. Compasspoint.

Autres ressources de la Chaire Philanthropie :

🔹 Arthur Gautier, "Les huit motivations du don" (https://www.linkedin.com/pulse/les-huit-motivations-du-don-arthur-gautier/) , Linkedin, 2018

🔹 Arthur Gautier, Les Motivations du don (https://infodon.fr/les-motivations-du-don-interview-avec-arthur-gautier-de-lessec/) , Infodon, 2021



(15) Les "causes impopulaires" - Alison Body & Beth Breeze

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La Chaire Philanthropie de l’ESSEC est une chaire de recherche qui se donne pour objectif de contribuer au renforcement de l’impact social des acteurs philanthropiques (individus, entreprises mécènes, fondations, fonds d’investissement à vocation sociale) par la production et la diffusion de connaissances sur la philanthropie en France et en Europe.

New tracks tagged #fondation