O'Reilly's Mary Treseler sits down with Jeff Veen, vice president of products at Adobe, and CEO and founder of Typekit to talk about leadership, hiring designers, and the significance of trends.

Pace Of Change As A Metaphor For Full Stack Design

Pace of change as a metaphor for full-stack design

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, research, and conferences. Since 1978, O'Reilly has been a chronicler and catalyst of leading-edge development, homing in on the technology trends that really matter and galvanizing their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.


O'Reilly Media spreads the knowledge of innovators. At O’Reilly, a big part of our business is paying attention to what’s new and interesting in the world of technology. We have a pretty good record at having anticipated some of the big technology developments in recent history. For instance, we launched the first commercial Web site, GNN, in 1993; we organized the meeting at which the term “open source” was first adopted; we were early investors in Blogger, which helped launch the blogging revolution; and more recently, our Web 2.0 conference launched a world-wide meme. We call this predictive sense the “O’Reilly Radar.” And while we’re certainly not always right, we are, at least, good at making interesting guesses.

Our methodology is simple: we draw from the wisdom of the alpha geeks in our midst, paying attention to what’s interesting to them, amplifying these weak signals, and seeing where they fit into the innovation ecology. Add to that the original research conducted by our Research team, and you start to get a good picture of what the technology world is thinking about.

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