Think of third-party data as the rocket fuel that can supercharge your cannabis marketing strategies and decision-making—giving you the upper hand in an industry that's getting more competitive by the day. But hey, we get it—navigating the murky waters of cannabis data compliance and data privacy can be a real buzzkill.

Join Matt Taverna, Data Guru, and Principal at Statara Solutions to master the ins and outs of cannabis data compliance, data governance, and privacy. You will walk away knowing how to use third-party data like a pro to maximize your marketing impact while minimizing risks.

During this must-attend webinar, you'll explore:
• Navigating Compliance and Privacy: Understand the legal landscape, and how to vet third-party data partners for compliant practices. 
• Building Trust Through Transparency: Learn how transparent data governance policies can alleviate consumer concerns and foster trust in the cannabis market.
• Responsible Data Practices: Gain insights into sourcing data ethically, securing storage, and empowering consumers to make informed decisions about their privacy.

By the end of this comprehensive webinar, you'll walk away with a 360-degree understanding of how to navigate the increasingly intricate world of cannabis third-party data and how leveraging data compliantly in marketing campaigns can foster trust and lay the foundation for long-term consumer relationships.

Navigating 3rd Party Data Challenges: Ensuring Quality and Compliance With Matt Taverna

Automating mobile promotions facilitates customization through geo-location and temporal targeting; however, this can lead the geographic and temporal patterns of promotions to become predictable. We argue that this predictability enables customer habit formation as the promotion, the context in which it is received, and the purchase behavior become associated in the customer's memory through repeated co-occurrence. This results in the customer purchasing only when promotions are expected to occur, decreasing their overall purchase likelihood. Across four studies, including empirical data from two different industries in different global regions and two controlled laboratory experiments focused on different purchase scenarios, we find that customers exposed to predictable promotion patterns shift their purchases to when promotions are expected, decreasing overall purchase probability. These effects are stronger for customers with consistent past purchase patterns or low involvement with the product, and predictability of promotion patterns does not impact customer attitudes, providing evidence that they are driven by customer habit formation. Authors: Lamei, Pezhman, Milad Mohammadi Darani, Jennifer Wiggins, and Christopher Mahar.

#27: Breakdown - Can mobile promotion automation decrease overall purchases? The role of promotion pattern predictability in customer habit formation

Digital Marketing platform for regulated brands – it’s our thing. We’re the #1 AdTech built for compliant advertising.

Presented by the Ambassador Crawford College of Business and Entrepreneurship at Kent State University to provide students with a mobile-first, micro-learning experience.

New tracks tagged #geotargeting