"Read and get books for free click  https://bookspediaxyz.blogspot.com/?book=B0CLL1KBXY 
Go-To-Market Strategist Everything You Need to Reach Product-Market Fit

How to launch a new product and achieve product-market fit without being overwhelmed.This book is a comprehensive guide to your go-to-market strategy.GTM Strategist is an actionable step-by-step handbook packed with tactics and strategies from 54 leading go-to-market (GTM) experts, from companies such Hubspot, Miro, Figma, Metabase, CXL, and many more.The book guides you to answer questions like- Who am I selling to?- What price should I set?- What marketing channels should I focus on?- What growth techniques will take us there?In Growth and Marketing, we were taught how the ?big tech? companies grew to their heights more than a decade ago. They had bigger budgets, teams, and global talent. Markets were less saturated. Customers were more excited about innovation.What worked for these giants ten years ago is unlikely to make you the next unicorn in the 2020s.We need a different, modern playbook for GTM. One that applies to bootstrapped startups, clever leaders in tech companies, and 
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[PDF] Download Go - To - Market Strategist Everything You Need To Reach

In the final episode of MedtechWOMEN Talks season one, we are joined by YJ Oh, SVP US Sales, Marketing and Commercial Operations at Edwards Lifesciences, who takes us through the intricate process of medical device commercialization. Starting with her unique entry into the medtech industry, YJ shares her comprehensive journey from sales to global marketing, emphasizing the significant role of upstream marketing in shaping product development and downstream efforts in executing commercial strategies.

In the discussion, YJ highlights the criticality of understanding market needs right from the inception of a product idea, ensuring that every development phase aligns with customer insights and real-world applicability. She provides a glimpse into the key collaborations across various departments and touches on the essential feedback mechanisms in place, ensuring devices meet the stringent requirements and expectations set forth by both regulatory bodies and the end-users, primarily physicians. Her insights extend into the strategic considerations for global market penetration, discussing how different regulatory landscapes affect the accessibility and success of medical devices across borders.

TL;DR – Key Takeaways:
- The integration of market insights from the beginning is crucial for successful medical device commercialization.
- Collaborative efforts across various functions are vital to address the comprehensive demands of product development.
- Strategic global considerations are imperative to navigate varying regulatory and market conditions effectively.

Thank you to our season one sponsors Aptyx, Catalyze Healthcare, Confluent Medical Technologies, and Cretex Medical!

https://aptyx.com/ 
https://catalyzehealthcare.com/ 
https://confluentmedical.com/
https://www.cretex.com/

Tune in and subscribe to DeviceTalks on all major podcast channels and follow youtube.com/@DeviceTalks to ensure you never miss an episode.

Thank you for listening to MedtechWOMEN Talks!

How do I take an approved medical device to market? with YJ Oh, Edwards Lifesciences

Kaitlin discusses the importance of building relationships, driving pipeline generation, and her passion for holistic go-to-market strategies. She also delves into the challenges of leading a lean team, finding the right talent, and fostering a culture of accountability and trust.

Accountability & Team Dynamics | Growth League Podcast ft. Kaitlin Monnahan, Head of Marketing

Chris Walker, the chairman of Refined Labs and CEO of Assetto, discusses his background in B2B companies and his new venture, Pesetto. He emphasizes the need for a new strategy in B2B marketing that focuses on profitability and efficiency. Chris also shares his vision for building an ecosystem of complementary B2B go-to-market technology and managed services. He talks about his transition from CEO to chairman and offers advice for others facing a similar stage in their careers.

Key Takeaways

"We need to figure out a new strategy for marketing that doesn't involve high volume lead generation."
"There is a shift happening in the market where companies need to build a profitable, efficient growth and go-to-market engine."
"The goal is to build a portfolio of complimentary specialized companies that handle different things from go-to-market operations, go-to-market strategy, analytics, advertising, content creation, website design, AI automated outbound."
"We discuss the importance of having marketing, sales, customer success, and product aligned on the same page."
"Content is one of the most effective channels to produce pipeline and generate conversations that might turn into opportunities, proposals, and deals."
"A hybrid talent model inside a B2B company is the appropriate way to run most functions."

Chapters

00:00
Introduction and Background
01:02
Chris's Career in B2B Companies
02:01
The Need for a New Strategy in B2B Marketing
04:38
Building a Data Structure for Informed Decision-Making
06:11
Creating an Ecosystem of Complementary B2B Go-to-Market Solutions
07:24
Transitioning from CEO to Chairman: Finding the Right Path
10:02
Understanding Your Leadership Strengths and Preferences

234 | Why Are Go-To-Market Strategies Evolving Faster Than Ever | Chris Walker, CEO of Refine Labs

“ Subversiveness is a way of changing the system. And I think what we're seeing right now is that all systems are changing.”

Entrepreneur and Startupfest founding partner Alistair Croll has co-authored a new book, Just Evil Enough: The Subversive Marketing Handbook. Why are Canadian companies so bad with their go-to-market execution and is now really the time to be preaching subversion and disagreeableness? Let’s dig in.

Why Alistair Croll wants Canadian startups to be more evil

In episode 29 of Generationship, Rachel chats with Leslie Fine, managing partner at Enjoy the Work. With a background in game theory, behavioral economics, and startup leadership, Leslie shares insights into transitioning from founder to CEO, aligning incentives for organizational success, and the transformative potential of AI. Don’t miss her practical advice for technical founders navigating leadership challenges.

Subscribe

Generationship - Ep. #29, Game Theory with Leslie Fine

Heavybit is the leading early-stage investor in enterprise infrastructure. Since 2013, we've helped launch and scale visionary technical startups—from DevSecOps and feature flagging to AI code generation and beyond. We go hands-on from day 0, backing founders as they turn code into companies and build the future of software from the bottom up to the top down.

Covering Canadian startups and tech innovation since 2012.

The DeviceTalks Podcast Network delivers news, insights and commentary from MedTech industry leaders, primarily from the largest OEMs in healthcare. Our podcasts will inspire MedTech professionals to create better MedTech devices and companies.

Explore the DeviceTalks Podcast Network, home to more than 11 podcasts:

• DeviceTalks Weekly
• AbbottTalks
• Boston Scientific Talks
• DeviceTalks AI
• IntuitiveTalks
• MedtechWOMEN Talks
• MedtronicTalks
• Neuro Innovation Talks: J&J MedTech Neuro
• Structural Heart Talks: Edwards Lifesciences
• Ortho Innovation Talks: Zimmer Biomet
• StrykerTalks

WATCH our video podcasts on www.youtube.com/@DeviceTalks

Connect with the hosts:
Tom Salemi, Editorial Director, DeviceTalks https://www.linkedin.com/in/tom-salemi-7118948/
Kayleen Brown, Managing Editor, DeviceTalks https://www.linkedin.com/in/kayleenbrown/

Learn more about DeviceTalks - Podcasts • Conferences • Webinars - www.devicetalks.com

Podcast for High-Impact Leaders & Scaling Companies.
The mission of the ScaleUp Valley podcast is to share with the business community the hard learned lessons from world class leaders on their journey navigating wartime and scaling up.

We want to know when, how and why our guest small business owners experienced growth and scale. Regardless of how that growth was initiated, we are interested to hear about how it happened, what they did to handle it and their tips and tricks for re-creating it based on experience.

We also key in on stories about Team Leadership and Personal High Performance Habits. We want to hear about both, based on our guest's experience because oftentimes success here serves as the foundation for business growth.

New tracks tagged #go-to-market